Foundations of Web Design & Web Authoring Training Classes in Tulare, California

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There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

IT Outsourcing Outsourcing IT needs in the corporate world has become extremely popular because it is cost-efficient and it gives IT resources to companies that may not otherwise be able to afford them. Another positive side effect of IT outsourcing is that it has brought many technology jobs back to the United States.

As convenient and patriotic as IT outsourcing has become, it also have several limitations that have caused many companies to re-think the idea of funding their own internal IT group. It is important for a company to be completely familiar with these limitations before developing any kind of company policy in regards to IT.

The Customer Could Outgrow The Outsource Company

When an IT outsourcing company first takes on a new client, the relationship is beneficial to both sides. But things can start to get inconvenient for the client when the client's business starts to outgrow the capabilities of the IT outsource group.

An IT outsourcing company can become entrenched in the daily routine of its clients, which is great at first. But when the IT company can no longer keep pace with the growth of its clients, then the clients are stuck trying to find a new solution and keep track of its own IT assets at the same time.

The IT Outsourcing Company Lacks The Necessary Technical Expertise

IT outsourcing clients like to believe that their support company knows everything there is to know about computers and the Internet. But every IT support company has its areas of expertise and they have the technical areas where they are not quite as strong. If the client starts to experience needs from the areas where the IT outsourcing company is not so strong, then that can become a significant business issue.

This problem can be amplified if the client is a small business experiencing growth. An IT outsourcing company is not as likely to bring on new personnel for a smaller client, which leaves the client without a solution.

The Client Losses A Measure Of Control Over Its Data

No matter how large or successful an IT outsourcing company may be, there will always be the limitation of client security and the protection of critical customer data. All it takes is one rogue employee of the IT outsourcing company to compromise all of the client's critical data.

Some IT outsourcing companies have safeguards put in place to try and prevent client data compromise, but those safeguards are limited by how much access the IT company has to the client network. In most cases, that access has to be comprehensive for the IT outsourcing company to be able to do its job.

Outsourcing IT responsibilities can take a lot of stress off of a client and allow that client to operate his business by focusing on his core competencies. But there are limitations to IT outsourcing that could make it necessary for a client to do his own IT support and pay the extra costs.

 
One of the biggest threats facing small businesses right now is cyber security. Hackers have figured out that small business don’t have robust systems; therefore, they are easy for the picking. If you are a small business owner, you know how limited your resources are. As such, every dollar counts. Therefore, you can’t afford to lose customers, deal with lawsuits caused by data breaches or pay IT help staff to try to fix the issue. Below are some of the IT risks faced by your business and potential consequences. Try your best avoid them at all costs. 
 
1. Phishing 
 
This is perhaps one of the easiest ways to detect if a hacker is trying to get into your system. If you happen to receive an email that claims to be from a financial institution and asks you to provide certain data, ignore it. In fact, delete it. This is because once you make the mistake of opening such a mail or clicking the link provided, you provide a gateway for hackers to penetrate your system and steal information. For this reason, it's vital that all employees  are aware of such emails and delete them without clicking on any links.
 
2. Passwords 
 
Another way that hackers can attack a small business is by cracking system passwords. If the hackers manage to crack the password of even a single employee, they can use that person’s account to gain unrestricted access to confidential company records. Therefore, tell your workers that they should never forgo strong password creation procedures. They should take their time to create a password that can’t be easily cracked. 
 
3. Vulnerable Devices 
 
In your small business, you probably use printers, routers, and other electronic hardware to execute office tasks. Most of the time, such pieces of hardware are connected to your firm’s network. If you have not updated the software on these machines, hackers can use them to gain access to your network and steal invaluable information. Therefore, make sure that you install patches in all electronic devices connected to your network. 
 
4. Lack of Data Encryption 
 
In the modern age, you can send information through various electronic devices. Some of those machines can have inbuilt security features to protect the data while others may not have. Data from the vulnerable devices can be easily intercepted by hackers. If the information is your password, your network is no longer safe. To counter such interceptions, always encrypt your data before your send it. 
 
5. Seemingly Misplaced USB Drives 
 
Some hackers will infect a USB drive with malware and then drop it outside your offices. An unknowing worker may pick up the drive and use it on a company computer. Immediately the drive is plugged in, it releases the malware and creates a unique access point for the hacker, allowing them to steal information. To avoid such a scenario, warn your employees against using any USB drives without a proper source. 
 
 
Managing a small business means that you’re a lean, mean business machine. Often, it’s just you and a few trusted staff members. This is the reason, business owners need to have solid knowledge of where and how most important data is held. Whether it’s on site, in traditional desktops and servers, or in cloud services or mobile devices including those "BYOD" devices of your employees, in order to avoid risks, always pay attention to your enviroment. It's important to make sure that you regularly update your system, train your employees, update software and fix bugs. Often, many IT issues are caused by the smallest, almost unapparent mistakes that will affect how a program runs or a web page looks. You might not see IT as your highest priority, but in the right hands, it can become your most powerful tool for growth. 

Let's face it, IT roles have evolved and are no longer meant for the IT department alone. Most departments tend to have a technical person that can help make sense of data. These days, businesses encourage data democratization, meaning that everyone in the business is responsible for the information that the organization receives. Departments no longer have to wait for data to pass through IT before they receive it. The departments get information as it comes. Then, they make decisions based on that data. 

IT Job Roles and Responsibilities

1. Project Manager

A project manager, in this case, is someone that plays a managerial role in a company’s project. In fact, this is one of the most important IT job roles. The manager is responsible for his or her team. He or she makes sure that deadlines are met, and the project proceeds as planned. It mainly includes planning, design, initiation, monitoring, execution, and control. 


2. IT Director

In most cases, the term director is associated with big positions in a company, and is often associated with a board role. As one of the top IT job roles, the IT director is responsible for planning, managing and executing the core-infrastructure of a company. The primary role of the IT director is to oversee all the technology operations within the firm. The director then evaluates what his or her team does to make sure that the activities are in line with firm’s main objectives. On top of that, the IT director makes sure that all departments have their technology needs met by his or her team. 

3. IT Manager

The rank of an IT manager is definitely lower than that of a director, however, the role is still very crucial for any IT department. Every IT department has staff members that are meant to deliver results at the end of the day. The IT manager supervises most of the workers in the IT department. He or she is in charge of motivating them and making sure that they do what they are supposed to do. The IT manager’s roles include monitoring, planning, coaching, disciplining employees, and counseling.

4. Software Engineer

This position can also be referred to as a software architect, system engineer or application programmer. The main work typically involves creating and programming system-level software such as database systems, operating systems, and embedded systems. Their primary role is to ensure that they understand how both software and hardware work and to use them appropriately. However, the responsibilities don’t stop there. The software engineer is also required to interact with both colleagues and clients to explain which system or solution is going to be more suitable for use. 

5. Systems Analyst

A systems analyst can also be called a solutions specialist, product specialist or a systems engineer. Their primary work mainly involves identifying, analyzing, and coming up with new information systems that will provide a viable solution. This is mostly done as a response to the requests of customers or just for the business. They also have to make sure that they determine the costs and total time required to bring the information systems into effect. 

6. Helpdesk Support

There are times when your team could encounter system problems. Perhaps, a piece of hardware or software has malfunctioned. You need helpdesk support to deal with such issues. This is a professional that knows about common computer problems. Without them, business operations could stall because an employee can be stranded, and there’s no one to help. 

7. Network Designer

As much as helpdesk support can solve most IT problems, there are other issues that they can’t solve. You may experience system shutdowns or slow internet. In that case, you need an expert in maintaining communication systems. These professionals will also be responsible for setting up cyber security systems for the organization. 


IT involves many job roles and responsibilities that all work hand-in-hand to deliver results. As you begin your business, you should know about these roles so that you can know which ones are going to be the most suitable for your firm. 

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.
Of all my programming bugs, 80% are syntax errors. Of the remaining 20%, 80% are trivial logical errors. Of the remaining 4%, 80% are pointer errors. And the remaining 0.8% are hard. Marc Donner
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Software developers near Tulare have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in California that offer opportunities for Foundations of Web Design & Web Authoring developers
Company Name City Industry Secondary Industry
Mattel, Inc. El Segundo Retail Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc. Irvine Retail Retail Other
Chevron Corp San Ramon Energy and Utilities Gasoline and Oil Refineries
Jacobs Engineering Group, Inc. Pasadena Real Estate and Construction Construction and Remodeling
eBay Inc. San Jose Software and Internet E-commerce and Internet Businesses
Broadcom Corporation Irvine Computers and Electronics Semiconductor and Microchip Manufacturing
Franklin Templeton Investments San Mateo Financial Services Investment Banking and Venture Capital
Pacific Life Insurance Company Newport Beach Financial Services Insurance and Risk Management
Tutor Perini Corporation Sylmar Real Estate and Construction Construction and Remodeling
SYNNEX Corporation Fremont Software and Internet Data Analytics, Management and Storage
Core-Mark International Inc South San Francisco Manufacturing Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation Los Angeles Manufacturing Chemicals and Petrochemicals
Yahoo!, Inc. Sunnyvale Software and Internet Software and Internet Other
Edison International Rosemead Energy and Utilities Gas and Electric Utilities
Ingram Micro, Inc. Santa Ana Computers and Electronics Consumer Electronics, Parts and Repair
Safeway, Inc. Pleasanton Retail Grocery and Specialty Food Stores
Gilead Sciences, Inc. San Mateo Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
AECOM Technology Corporation Los Angeles Real Estate and Construction Architecture,Engineering and Design
Reliance Steel and Aluminum Los Angeles Manufacturing Metals Manufacturing
Live Nation, Inc. Beverly Hills Media and Entertainment Performing Arts
Advanced Micro Devices, Inc. Sunnyvale Computers and Electronics Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp San Francisco Energy and Utilities Gas and Electric Utilities
Electronic Arts Inc. Redwood City Software and Internet Games and Gaming
Oracle Corporation Redwood City Software and Internet Software and Internet Other
Symantec Corporation Mountain View Software and Internet Data Analytics, Management and Storage
Dole Food Company, Inc. Thousand Oaks Manufacturing Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc. Los Angeles Real Estate and Construction Real Estate Investment and Development
First American Financial Corporation Santa Ana Financial Services Financial Services Other
The Gap, Inc. San Francisco Retail Clothing and Shoes Stores
Ross Stores, Inc. Pleasanton Retail Clothing and Shoes Stores
Qualcomm Incorporated San Diego Telecommunications Wireless and Mobile
Charles Schwab Corporation San Francisco Financial Services Securities Agents and Brokers
Sempra Energy San Diego Energy and Utilities Gas and Electric Utilities
Western Digital Corporation Irvine Computers and Electronics Consumer Electronics, Parts and Repair
Health Net, Inc. Woodland Hills Healthcare, Pharmaceuticals and Biotech Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc. Irvine Healthcare, Pharmaceuticals and Biotech Biotechnology
The Walt Disney Company Burbank Media and Entertainment Motion Picture and Recording Producers
Hewlett-Packard Company Palo Alto Computers and Electronics Consumer Electronics, Parts and Repair
URS Corporation San Francisco Real Estate and Construction Architecture,Engineering and Design
Cisco Systems, Inc. San Jose Computers and Electronics Networking Equipment and Systems
Wells Fargo and Company San Francisco Financial Services Banks
Intel Corporation Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Applied Materials, Inc. Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Sanmina Corporation San Jose Computers and Electronics Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc. Santa Clara Telecommunications Telecommunications Equipment and Accessories
Avery Dennison Corporation Pasadena Manufacturing Paper and Paper Products
The Clorox Company Oakland Manufacturing Chemicals and Petrochemicals
Apple Inc. Cupertino Computers and Electronics Consumer Electronics, Parts and Repair
Amgen Inc Thousand Oaks Healthcare, Pharmaceuticals and Biotech Biotechnology
McKesson Corporation San Francisco Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
DIRECTV El Segundo Telecommunications Cable Television Providers
Visa, Inc. San Mateo Financial Services Credit Cards and Related Services
Google, Inc. Mountain View Software and Internet E-commerce and Internet Businesses

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A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in California since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about Foundations of Web Design & Web Authoring programming
  • Get your questions answered by easy to follow, organized Foundations of Web Design & Web Authoring experts
  • Get up to speed with vital Foundations of Web Design & Web Authoring programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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