The innovators in technology have long paved the way for greater social advancement. No one can dispute the fact that the impact of Bill Gates and Microsoft will be far reaching for many years to come. The question is whether or not Microsoft will be able to adapt and thrive in emerging markets. The fact that Microsoft enjoys four decades of establishment also makes it difficult to make major changes without alienating the 1.5 billion Windows users.

This was apparent with the release of Windows 8. Windows users had come to expect a certain amount of consistency from their applications. The Metro tile, touch screen interface left a lot to be desired for enough people that Microsoft eventually more thoroughly implemented an older desktop view minus a traditional Start menu.

The app focused Windows 8 was supposed to be a step towards a greater integration of Cloud technology. In recent years, Microsoft lagged behind its competitors in getting established in new technologies. That includes the billions of dollars the emerging mobile market offered and Cloud computing.

Amazon was the first powerhouse to really establish themselves in the Cloud technology market. Google, Microsoft, and smaller parties are all playing catch up to take a piece of the Cloud pie. More and more businesses are embracing Cloud technology as a way to minimize their equipment and software expenses. While it does take a bit for older businesses to get onboard with such a change, start ups are looking at Cloud computing as an essential part of their business.

But what does that mean for Microsoft? Decisions were made to help update the four decade old Microsoft to the "always on" world we currently live in. Instead of operating in project "silos", different departments were brought together under more generalized headings where they could work closer with one another. Electronic delivery of software, including through Cloud tech, puts Microsoft in the position of needing to meet a pace that is very different from Gates’ early days.

The seriousness of their desire to compete with the likes of Amazon is their pricing matching on Cloud infrastructure services. Microsoft is not a company that has traditionally offered price cuts to compete with others. The fact that they have greatly reduced rates on getting infrastructure set up paves the way for more business users of their Cloud-based apps like Microsoft Office. Inexpensive solutions and free applications open the doors for Microsoft to initiate more sales of other products to their clients.

Former CEO Steve Ballmer recognized there was a need for Microsoft to change directions to remain competitive. In February 2014, he stepped down as CEO stating that the CEO needed to be there through all stages of Microsoft's transition in these more competitive markets. And the former role of his chosen successor, Mr. Satya Nadella? Head of Microsoft's Cloud services division.

Microsoft may not always catch the initial burst of a new development in their space; but they regularly adapt and drive forward. The leadership of Microsoft is clearly thinking forward in what they want to accomplish as sales of PCs have stayed on a continuous decline. It should come as no surprise that Microsoft will embrace this new direction and push towards a greater market share against the likes of Amazon and Google.

Related:

Who Are the Main Players in Big Data?

Is Cloud Computing Safe for Your Business?

Is The Grass Greener in Mobile App Development?

With an ever increasing rise in the use of employment testing, certification testing and need to get a degree, I thought I would write this basic guide on how to study for exams.  Although it was originally written with the college student in mind, the fundamentals still apply to all of us in the workforce.

There are few things that strike terror into the hearts of students more than exam day, particularly if they have inadequate study skills. Perhaps these students study for hours and hours, only to discover that by exam time they've forgotten everything they've read. Below are a few study tips to help struggling students remember the information they've reviewed for their exams. 

-Use memory tricks. There are a number of memory tricks that you can use to help you remember large amounts of information. For example, the use of acronyms (such as Roy G Biv to remember the colors of the rainbow) can be very helpful. In addition, you can use visualization techniques, similes, and songs to assist you in recalling your study material.

-Don't cram. Your brain requires time to absorb facts. If you know about a test in advance, start studying right away for a little bit every day, ramping up your efforts as the exam approaches.

-Take frequent breaks while studying. It may seem counter-intuitive that spending less time studying might actually help you remember more of what you've read. But taking appropriately timed study breaks will keep your mind fresh and make sure you don't stress too much.

-Write it out. For many people, writing information down as they read it is the best way to learn it. Don't just write exactly what you read, however; by rewording the information or even drawing a picture or diagram you commit it to your memory in more than one way, allowing you to remember it easier later.

-Teach it to a friend. To remember information, you have to understand it. And in order to teach information, you need to understand it as well. Nothing tests your ability to recall facts better than teaching them to another person. Find a friend unfamiliar with your study material and teach them a lesson in the subject.

-Get plenty of sleep the night before the exam. Finally, be sure to get a good night's rest the night before you take the exam. Falling asleep at your desk will accomplish nothing. This will help you be more alert while you are taking your test, and will allow you to retain more information.

 

Today we live in the age of technology. It seems like everyone owns at least one computer, but few actually know how they work. We hear about Java tutorials and C# programming, but why are these things important?

There has been an increasing demand for those who are proficient in web development. It is a job field that has grown substantially in the past decade, and it is still continuing to flourish with no signs of stopping. Learning a web language is not only a useful skill, but a necessary one. So why, out of all of the available web languages, is Java the most valuable?

·         First off, it is a simple language that is easily learned and well known.

·         Java has been around for awhile now, and has earned its place as one of the pillars of modern day computer architecture. Information on Java is abundant, and ranges from online tutorials to books, such as "Java for Dummies."

IT jobs are without a doubt some of the highest paying jobs with information architects, data-security analysts and UX designers taking home $100,000 or more a year. But then again, these are high demand; high expertise jobs so don’t jump with joy as yet. But like every job and IT industry to be specific, not everyone commands such higher salaries. There are a large number of IT professionals who at some point of their career feel that their salaries have hit a standstill. Even if you are an IT professional and a great one at that, your technical expertise alone may not help you exceed the IT earning barrier. To continuously exceed your salaries, you need to work hard and smart. Here is how you can exceed the earning barrier in IT.

·         Gain Business Knowledge and Move Up The Management Ladder: IT departments for the most part are considered a part of “back office” operations. What this means is that despite being a core part of the business, IT professionals do not often get enough say in revenue generating components of the business and as a result seldom have a chance to take up senior management roles.  So if you do not want to stay content with a project manager or senior project management salary, invest time and money in gaining business knowledge. It could be through a formal business degree, online training courses or just by keeping your eyes and ears open while in the organization. Having the technical experience with business knowledge will instantly make you stand apart and open the doors for you to draw senior management salaries. For example, a survey conducted highlighted that CIOs were the biggest salary winners which clearly demonstrates the value of technical and business knowledge

·         Gain expertise on the “Hot” Technologies and Keep Learning: Say you are an expert in Java and draw a respectable salary in the industry. However, someone with less years of experience than you joins the organization and draws a higher salary than you! Why you ask. It could very well be because he/she is an expert in say big data technology such as Hadoop. Information Technology is one of the most dynamic industries with new technologies and languages coming up every now and then. When a new technology comes to the foray and gains traction, there is an instant demand-supply gap created which means that those with the specific skill sets are in a position to demand high salaries. If you have to break the IT earning barrier, always be ready to reinvent yourself by learning new technologies and this way you will be well positioned to jump on the high paying opportunities in the IT industry

·         Work On Your Own Side Projects: This one might seem controversial but let me clarify that I do not mean doing freelance work because even though your organization may never find out, it is ethically in breach of contract with your contract. If you have been lucky enough to be trained in some web based technologies such as Java, .NET or even HTML etc. spare sometime after office to build your own side projects. They could be very small projects tackling some problem that only you might have but there are multiple benefits of developing side projects. Worst case scenario, you will improve your technical skills. On the up side, you might end up creating your own business. A lot of technology start-ups were actually side projects the founders tinkered on with while they were employed full-time. You may not always succeed but there is no downside to the same