No matter what type of business you’re in, boosting your bottom line is always in the back of your mind. In a rough economy, it can be tempting to focus too much on pulling in more money and not enough on containing it from within.

That’s right, containing it. You have the potential to lose hundreds of thousands of dollars every year right under your nose from something as simple as lack of or ineffective computer training.

How much do the employees you have working for you right now really understand about technology? How good is your IT tech department? Technology changes faster than a blink of an eye and oftentimes, businesses struggle to keep their top employees trained.

With millions of dollars being lost to Internet espionage, file corruption and other computer crimes, staying on top of changes is essential. Recently, online learning centers have been emerging as the go-to method for quick and inexpensive learning. Unfortunately, this type of computer learning isn’t always the best solution.

The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

For many people, one of the most exciting and challenging career choices is computer programming. There are several ways that people can enter the computer programming profession; however, the most popular method has traditionally been the educational route through an educational institution of higher learning such as a college or technical school.

Even though many people think of computer programmers as individuals with a technical background, some programmers enter the computer programming profession without a structured technical background. In addition, after further investigation several interesting facts are uncovered when a profile of the best computer programmers is analyzed.

When observing how the top programmers in the profession work, there are four characteristics that tend to separate the top programmers from the average programmers. These four characteristics are:

1.Creativity.
2.Attention To Detail.
3.Learns New Things Quickly.
4.Works Well With Others.

Creativity.

Being a top computer programmer requires a combination of several unique qualities. One of these qualities is creativity. In its very essence, computer programming is about creating programs to accomplish specific tasks in the most efficient manner. The ability to develop computer code to accomplish tasks takes a certain level of creativity. The top computer programmers tend to have a great deal of creativity, and they have the desire to try things in a variety of ways to produce the best results for a particular situation.

Attention To Detail.

While creativity is important for top programmers an almost opposite quality is needed to produce great computer programs on a consistent basis, this quality is attention to detail. The very nature of computer programming requires the need to enter thousands of lines of computer programming code. What separates many top programmers from average programmers is the ability to enter these lines of code with a minimum amount of errors and just as importantly test the code to catch any unseen errors. Top computer programmers have the necessary attention to detail to successfully create and enter the necessary computer code project after project.

Learns New Things Quickly.

The technology field is constantly changing. Almost daily new technology innovations are being developed that require computer programmers to learn new technology or enhancements to current technology on a regular basis. The top computer programmers are able to learn new technology or enhancements quickly, and then they are able to apply what has been learned to their current and future programming projects in a seamless manner.

Works Well With Others.

There are several differences between top computer programmers and other programmers. However, one of the biggest differences is the ability to work well with others. By its very nature, computer programming requires programmers to spend a lot of time alone developing computer code, but the top computer programmers are able to excel at this aspect of computer programming along with being able to work well with other people.

Regarding computer programmers, the top programmers approach and handle their jobs differently than other programmers, and these differences set them apart from the other programmers. For any average programmers who have the desire to excel as a computer programmer, they must understand and embrace the characteristics of top programmers.

Related:

How important is it to exercise for people in technology that sit for hours on end?

What are a few unique pieces of career advice that nobody ever mentions?

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.