We’re often asked by companies about how they can get the most value from Agile/Scrum practices. More specifically, they want to know if they are being as effective as best they possibly can be by using the Scrum framework for their explicit needs.

The other objective for individuals is determining if it necessary to be certified in order to be effective in the Agile Scrum world?   In short, a good Scrum Master must understand four things: the business they work in, the technology they work with, the Agile and Scrum principles, and, most importantly, people!  Based on these facts, Scrum Master Certification is not enough – real life experience and a bit of soft skills should be part and parcel of their training. For organizations, the main goal is to understand industry best practices when adopting and applying agile principles, to build strong teams, understand and distill business needs into software requirements.

In terms of getting a good grip on training for Agile/Scrum, one can opt to pursue a certification in Scrum (CSM) Certified Scrum Master for personal reasons or for a job requirement. Or, one can simply opt to learn the benefits and pitfalls of the methodology and decide the best approach for them.

There are different ways to get started with Agile training. Below are two of the most common paths to Agile our students take.

No industry is as global as software development.  Pervasive networking means that software developers can, and do, work from anywhere. This has led many businesses to hiring development subcontractors in other countries, aiming to find good development talent at lower prices, or with fewer hassles on entry into the US.

While this is an ongoing and dynamic equilibrium, there are compelling reasons for doing software development in the United States, or using a hybrid model where some parts of the task are parceled out to foreign contractors and some are handled locally.

Development Methodologies

The primary reason for developing software overseas is cost reduction. The primary argument against overseas software development is slower development cycles. When software still used the "waterfall" industrial process for project management (where everything is budgeted in terms of time at the beginning of the project), offshoring was quite compelling. As more companies emulate Google and Facebook's process of "release early, update often, and refine from user feedback," an increasing premium has been put on software teams that are small enough to be agile (indeed, the development process is called Agile Development), and centralized enough, in terms of time zones, that collaborators can work together. This has made both Google and Facebook leaders in US-based software development, though they both still maintain teams of developers in other countries tasked with specific projects.

Localization For Americans

The United States is still one of the major markets for software development, and projects aimed at American customers needs to meet cultural norms. This applies to any country, not just the U.S. This puts a premium on software developers who aren't just fluent in English, but native speakers, and who understand American culture. While it's possible (and even likely) to make server-side software, and management utilities that can get by with terse, fractured English, anything that's enterprise-facing or consumer-facing requires more work on polish and presentation than is practical using outsourced developers. There is a reason why the leaders in software User Interface development are all US-based companies, and that's because consumer-focused design is still an overwhelming US advantage.

Ongoing Concerns

The primary concern for American software development is talent production. The US secondary education system produces a much smaller percentage of students with a solid math and engineering background, and while US universities lead the world in their computer science and engineering curricula, slightly under half of all of those graduates are from foreign countries, because American students don't take the course loads needed to succeed in them. Software development companies in the United States are deeply concerned about getting enough engineers and programmers out of the US university system. Some, such as Google, are trying to get programmers hooked on logical problem solving at a young age, with the Summer of Code programs. Others, like Microsoft, offer scholarships for computer science degrees.

Overall, the changes in project management methodologies mean that the US is the current leader in software development, and so long as the primary market for software remains English and American-centric, that's going to remain true. That trend is far from guaranteed, and in the world of software, things can change quickly.

Due to the advancements in technology, teens and adults alike can now partake in virtual worlds thanks to video games. Video games are enjoyed as a hobby all over the globe, but some gamers have made it their career with help from the ever-growing e-sport community. This is an inside look at the professional level of gaming from an ex-MLG participant, and what I remember going through when starting to play video games at an elite level.

One of the premiere and most popular leagues within the United States happens to be Major League Gaming or MLG for short. This is a league that usually involves more of the most recent games out, and they create circuits for each major title and its subsequent releases. Two of the most major game circuits within the MLG league were the Halo series and the Call of Duty series, both which happened to be first person shooters (FPS). There were a potential hundred or so teams within each circuit, but much like other competitions, the circuits were ran with winner’s brackets and losers brackets. This means that out of all the teams that would show up to MLG events, about the top eight of each bracket would really be known as the "elite" players. I personally played in the Gears of War circuit at venues like MLG Raleigh and MLG Toronto, and we had very few teams compared to Call of Duty and Halo. The amount of participants at each event usually varies in each circuit based on the popularity of the game being played.

When you win tournaments, the payouts are split between the team members. This means that looking at playing in the MLG for a life career is an ill-advised move. The cost to get to events and buy team passes usually negates the prizes you win most of the time, considering by the time that the prize money is split you are left with about $800 in a popular circuit (Like Call of Duty). The payouts are usually only high in special and certain occasions, one for example being the million dollar showdown that Infinity Ward hosted for Call of Duty: Modern Warfare 3 a couple years back. The way that players that make professional gaming their career get the big money now is by being sponsored by the big companies that back the league like Red Bull and Hot Pockets. MLG players like "Walshy" and "FeaR Moho" were sponsored early on in the league and were able to make a living off of the games they played. I would imagine them getting around $60K in a good year off of sponsors alone. I would go even as far as to say that if you do not have a sponsor in e-sports, you will not be financially successful in the career.

Being an MLG gamer requires passion and understanding for the games. If you just want to make money, then you are better off working at McDonalds.

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The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.