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your podcast apart from the masses! "Be Heard: The Definitive Guide to Podcasting" takes readers though a step-by-step process that's a result of years of experience in the field, and is written in a lighthearted and inviting manner that both newbies and seasoned podcasters will enjoy. Whereas other podcasting books focus on the technical side of equipment and production, Be Heard! unpacks all the areas for achieving a high quality product, including ideas and examples of artwork design, podcast name, podcast format and genre, using social media to grow your audience, landing top tier guests, and so much more.