Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

It’s the eternal conundrum of a hiring manager – you have to hire for every single position in the company without any first-hand experience. How to do it? If you can have a trusted programmer sit in on the interview, that’s ideal, of course. But what if you’re hiring your first programmer? Or what if you’re hiring a freelancer? Or what if company policy dictates that you’re the only person allowed to do the interviewing? Well, in that case, you need some helpful advice and your innate bullshit detector. We questioned programmers and hiring managers and compiled a list of dos and don’ts. Here are some things to ask when interviewing programmers:

Past Experience

Ask the programmer about the biggest disaster of his career so far, and how he handled it. Did he come in at midnight to fix the code? Was he unaware of the problem until someone brought it up? Did someone else handle it?  According to our programmer sources, “Anyone worth their salt has caused a major meltdown. If they say they haven’t, they’re lying. Or very, very green.” Pushing a code with bugs in it isn’t necessarily bad. Not handling it well is bad.

As usual, your biggest asset is not knowing the field, it is knowing people. Asking about career disasters can be uncomfortable, but if the interviewee is experienced and honest then she won’t have a problem telling you about it, and you will get an idea of how she handles mishaps. Even if you don’t understand what the disaster was or how it was fixed, you should be able to tell how honest she’s being and how she handles being put on the spot.

The World Wide Web is a fun place to connect with old friends, make new ones, and stay involved in social media. It can also be a dangerous place for those who don’t know how to be safe on the web. Children, teenagers, and young adults with Asperger’s syndrome are especially vulnerable to fraud, sexual predators, and other online dangers.

What is Asperger’s Syndrome?

Asperger’s syndrome is a pervasive developmental disorder on the autistic spectrum. Children, teenagers, and adults with this developmental disorder are not sick. They’re brains are wired differently from people who are not on the spectrum. In the autistic community, people who are not on the spectrum are referred to as neurotypical.

The reason Internet dangers are so much more of a risk for people with Asperger’s syndrome is because of the symptoms associated with it. The best way to describe Asperger’s to someone who is not familiar with it is to call it a social learning disability. The parts of the brain responsible for reading facial expressions, body language, and other social cues do not function properly.

Due to the advancements in technology, teens and adults alike can now partake in virtual worlds thanks to video games. Video games are enjoyed as a hobby all over the globe, but some gamers have made it their career with help from the ever-growing e-sport community. This is an inside look at the professional level of gaming from an ex-MLG participant, and what I remember going through when starting to play video games at an elite level.

One of the premiere and most popular leagues within the United States happens to be Major League Gaming or MLG for short. This is a league that usually involves more of the most recent games out, and they create circuits for each major title and its subsequent releases. Two of the most major game circuits within the MLG league were the Halo series and the Call of Duty series, both which happened to be first person shooters (FPS). There were a potential hundred or so teams within each circuit, but much like other competitions, the circuits were ran with winner’s brackets and losers brackets. This means that out of all the teams that would show up to MLG events, about the top eight of each bracket would really be known as the "elite" players. I personally played in the Gears of War circuit at venues like MLG Raleigh and MLG Toronto, and we had very few teams compared to Call of Duty and Halo. The amount of participants at each event usually varies in each circuit based on the popularity of the game being played.

When you win tournaments, the payouts are split between the team members. This means that looking at playing in the MLG for a life career is an ill-advised move. The cost to get to events and buy team passes usually negates the prizes you win most of the time, considering by the time that the prize money is split you are left with about $800 in a popular circuit (Like Call of Duty). The payouts are usually only high in special and certain occasions, one for example being the million dollar showdown that Infinity Ward hosted for Call of Duty: Modern Warfare 3 a couple years back. The way that players that make professional gaming their career get the big money now is by being sponsored by the big companies that back the league like Red Bull and Hot Pockets. MLG players like "Walshy" and "FeaR Moho" were sponsored early on in the league and were able to make a living off of the games they played. I would imagine them getting around $60K in a good year off of sponsors alone. I would go even as far as to say that if you do not have a sponsor in e-sports, you will not be financially successful in the career.

Being an MLG gamer requires passion and understanding for the games. If you just want to make money, then you are better off working at McDonalds.

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