Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.

It is hard not to wonder how current technology would have altered the events surrounding the tragic death of John F. Kennedy. On the afternoon of November 22, 1963, shots rang out in Dallas, TX, taking the life of JFK, one of the most beloved Americans. Given the same circumstances today, surely the advances in IT alone, would have drastically changed the outcome of that horrible day. Would the government have recognized that there was a viable threat looming over JFK? Would local and government agencies have been more prepared for a possible assassination attempt? Would the assortment of everyday communication devices assisted in the prevention of the assassination, not to mention, provided greater resources into the investigation? With all that the IT world has to offer today, how would it have altered the JFK tragedy?

As many conspiracy theories have rocked the foundation of the official story presented by government agencies, realization of the expansive nature of technology provides equal consideration as to how the event would have been changed had this technology been available during the time of the shooting. There were T.V. cameras, home 8mm recorders, even single shot-hand held cameras snapping away as the car caravan approached. Yet, there remains little documentation of the shooting and even less information pertaining to the precautions taken by officials prior to JFK's arrival. Theorists consider these possibilities along with how the world would have turned out had the great John F. Kennedynever been assassinated on that day.

Is it possible for anyone to give Microsoft a fair trial? The first half of 2012 is in the history books. Yet the firm still cannot seem to shake the public opinion as The Evil Empire that produces crap code.

I am in a unique position. I joined the orbit of Microsoft in 1973 after the Army decided it didn't need photographers flying around in helicopters in Vietnam anymore. I was sent to Fort Lewis and assigned to 9th Finance because I had a smattering of knowledge about computers. And the Army was going to a computerized payroll system.

Bill and Paul used the University of Washington's VAX PDP computer to create BASIC for the Altair computer. Certainly laughable by today's standards, it is the very roots of the home computer.

Microsoft became successful because it delivered what people wanted.

Learning SQL development can seem like an overwhelming task at first. However, mastering just a few key points will help ease your way through 80 percent of the day-to-day challenges when writing stored procedures and solving common problems. Here are three important SQL development factors to keep in mind:

Outer Joins
One of the most crucial things to understand in SQL server are joins. Joins are a way to retrieve data from two or more tables based on logical relationships between them. Joins dictate how Microsoft SQL Server ought to use data from one table to select the rows in another table.

In my experience inner joins are intuitive while outer joins can present additional hours of grief by overlooking associations in the other table(s). The outer join is the key to answering questions about what the database does not have. For example, if you need to make a query to display all the students who are without report-cards, you’ll need a left join to get all students coupled with a “where clause” to return the ones who have nulls for their report card table columns in the results.

Many talented Java script programmers have muddled through the SQL Server by deficient coding around the inner join. As a result, their queries can take five hours to run, whereas, properly written left joins, can take only two seconds to run.

Aggregation
Grouping results comes up in SQL a lot more than you might think. Knowing how to write a query when answering questions such as, “What’s the average grade for each teacher’s student list?” is invaluable. This kind of question cannot be answered with a single table or solely by joins.  You’ll often find you need to use joins in conjunction with group by statements. Always write the raw query first and then look at the results. Next, you have to figure out the best way to group them, rewrite your select clause and add a group by clause in the end.

Digging Through Data
I find this is the most lacking skill in many programmers. In fact, many otherwise-talented programmers holding Master’s Degrees fail to get jobs because they couldn’t analyze rows of data objectively during interviews. It’s just something that’s not taught but is crucial to get under you belt. Why? Eventually, some query is not going to perform as you may expect. And, the only way to find discrepancies is to look at rows of data, identify what join isn’t finding a match or where bad data is throwing things into chaos. Get familiar with how joins actually work, even if you have to manually walk through the logic of a large stored procedure’s tree of joins. It’s boring and time-consuming but absolutely necessary.

Take the time to master the core skills that will make you a successful SQL Programmer and avoid queries that run for five hours!