F#, which is usually pronounced as F sharp is one of the newly launched and rapidly developing programming languages.  It has recently become focus of attention due to its quick advancement to the 12^th position in the recent TIOBE index and the overall rise in popularity.

What is F#?

F# is an open source, functional and object oriented programming language which is available in cross platform. It was developed by a company called F# software foundation with help of Microsoft and other open contributors. F# runs on Linux, windows, iOS, Android and the GPUs and HTML as well. It is a mature programming language which helps the users as well as the organizations to solve the complex problems in a much simpler way with easy code. With its wide range of usage in the specialist and application areas, it is proving itself to be a worthy contender for the top 10 list.

Why choose F#?

Jeff Nelson, a former Googler and inventor of Chromebook says on Quora, “One habit I've clung to is writing small prototypes when I'm trying to learn new concepts.
For example, I'll sit down with a book or a web page, and over the course of a few hours, write 30 or 40 programs all of them only a few dozen lines long.  Each program intended to demonstrate some simple concept. This prototyping makes it very easy to try out many concepts in a short period of time.”

Miguel Paraz, Software Engineering Student habit is to “keep a log in a text file or document on my work computer. Before trying to solve a problem, I write it down first. And then I describe the details as they happen.”

The mainstay of a corporation is the data that it possesses. By data, I mean its customer base, information about the use of its products, employee roles and responsibilities, the development and maintenance of its product lines, demographics of supporters and naysayers, financial records, projected sales ... It is in the organization of this data that advancements to the bottom line are often realized i.e. the nuggets of gold are found. Defining what is important, properly cataloging the information, developing a comprehensive protocol to access and update this information and discerning how this data fits into the corporate venacular is basis of this data organization and may be the difference between moving ahead of the competition or being the one to fall behind.

Whenever we attempt to develop an Enterprise Rule Application, we must begin by harvesting the data upon which those rules are built. This is by no means an easy feat as it requires a thorough understanding of the business, industry, the players and their respective roles and the intent of the application. Depending upon the scope of this undertaking, it is almost always safe to say that no one individual is completely knowledgeable to all facets needed to comprise the entire application.

The intial stage of this endeavor is, obviously, to decide upon the intent of the application. This requires knowledge of what is essential, what is an add-on and which of all these requirements/options can be successfully implemented in the allotted period of time. The importance of this stage cannot be stressed enough; if the vision/goal cannot be articulated in a manner that all can understand, the knowledge tap will be opened to become the money drain. Different departments may compete for the same financial resources; management may be jockeying for their day in the sun; consulting corporations, eager to win the bid, may exaggerate their level of competency. These types of endeavors require those special skills of an individual or a team of very competent members to be/have a software architect, subject matter expert and business analyst.

Once the decision has been made and the application development stages have been defined, the next step is to determine which software development tools to employ. For the sake of this article, we will assume that the team has chosen an object oriented language such as Java and a variety of J EE components, a relationsional database and a vendor specific BRMS such as Blaze Advisor. Now, onto the point of this article.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.