Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

This section of our beginning python training class always stumps students.  Firstly, because they need to know the difference between a function and a method.  Secondly, they need to understand object oriented programming concepts.  Thirdly, they need to realize that python has three types of methods.  Then they need to know how to use each method, which means they need to know the purpose of each method type.  Then they have to understand mutable versus non-mutable types.  The list goes on.  As part of our python tutorial, I hope to shed some light on this confusing topic.

To begin, the difference between a function and a method in python is that a method is defined within a class.  Here is an illustration:

#function

	def greeting():
	                print "Hello, I hope you're having a great day!"

	class HSGPrinter(object):
	                #method
	                def greeting(self): 
	                                print "Hello, I hope you're having a great day!"

As should be obvious, the second definition of greeting is encapsulated within the HSGPrinter class and is , therefore, refered to as a method.

The astute reader will notice that the greeting method contains one parameter named self.  For those who know C++ , Java or C#, self is equivalent to this i.e. it is a reference to the invoking object:

.NET is a highly popular programming language from Microsoft that continues to rock the IT industry since its inception almost twelve years ago. Simply stated, it is a development framework comprising of multiple modules that helps in creating Web Applications, Windows Applications as well as Mobile Applications. The demand for .NET programmers saw a definite surge in the last decade - thanks to the evolution of the smart phones.

Listed below are some of the recent and prevalent aspects of .Net

ASP .NET - Web API

Microsoft considers Web AP I as the future of ASP .NET. The world of web is heading towards a simpler, lightweight, REST based services. Web API makes it possible with the ASP.NET MVC without the heavy lifting that WCF requires. jQuery could be utilized for displaying results in front end of the page as shown in the example in Microsoft site.

Voice recordings are useful at any point in time. If you want to save a lecture (or presentation) that you are attending, or record a voiceover for a project, the iPhone can be your solution. You don’t have to use an old tape recorder, or a standalone recorder. The iPhone’s fantastic technology records high quality voice recordings on demand, whenever you need it.

To get started, look for an application named “Voice Memos.” Most likely, this particular application is found in your Utilities category by default. Once you open it up, you are greeted by a large microphone, indicating you are in the correct application. When you want to start recording, simply tap on the large red button in the bottom left, and you are on your way to begin recording. What is important about recording voices on this application to the highest degree of quality, ensure that your meter in the bottom is within the middle range; with the pointer in the red zone, your recording will be awfully loud, while otherwise, it will be too quiet. Finished recording? Simply tap on the square button, and you have your recording.

What can you do with these recordings? Once you have finished recording, you are able to now share this recording through email or even in a text message; email it to yourself so you can save it on your computer, and listen to it later, or start editing it to put into a movie production, or text it to a friend for their needs.