The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

For many people, one of the most exciting and challenging career choices is computer programming. There are several ways that people can enter the computer programming profession; however, the most popular method has traditionally been the educational route through an educational institution of higher learning such as a college or technical school.

Even though many people think of computer programmers as individuals with a technical background, some programmers enter the computer programming profession without a structured technical background. In addition, after further investigation several interesting facts are uncovered when a profile of the best computer programmers is analyzed.

When observing how the top programmers in the profession work, there are four characteristics that tend to separate the top programmers from the average programmers. These four characteristics are:

1.Creativity.
2.Attention To Detail.
3.Learns New Things Quickly.
4.Works Well With Others.

Creativity.

Being a top computer programmer requires a combination of several unique qualities. One of these qualities is creativity. In its very essence, computer programming is about creating programs to accomplish specific tasks in the most efficient manner. The ability to develop computer code to accomplish tasks takes a certain level of creativity. The top computer programmers tend to have a great deal of creativity, and they have the desire to try things in a variety of ways to produce the best results for a particular situation.

Attention To Detail.

While creativity is important for top programmers an almost opposite quality is needed to produce great computer programs on a consistent basis, this quality is attention to detail. The very nature of computer programming requires the need to enter thousands of lines of computer programming code. What separates many top programmers from average programmers is the ability to enter these lines of code with a minimum amount of errors and just as importantly test the code to catch any unseen errors. Top computer programmers have the necessary attention to detail to successfully create and enter the necessary computer code project after project.

Learns New Things Quickly.

The technology field is constantly changing. Almost daily new technology innovations are being developed that require computer programmers to learn new technology or enhancements to current technology on a regular basis. The top computer programmers are able to learn new technology or enhancements quickly, and then they are able to apply what has been learned to their current and future programming projects in a seamless manner.

Works Well With Others.

There are several differences between top computer programmers and other programmers. However, one of the biggest differences is the ability to work well with others. By its very nature, computer programming requires programmers to spend a lot of time alone developing computer code, but the top computer programmers are able to excel at this aspect of computer programming along with being able to work well with other people.

Regarding computer programmers, the top programmers approach and handle their jobs differently than other programmers, and these differences set them apart from the other programmers. For any average programmers who have the desire to excel as a computer programmer, they must understand and embrace the characteristics of top programmers.

Related:

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Toshiba has released a new line of solid-state drives (SSD) using 19 nanometers, which is currently the industry’s smallest lithography process.

The lineup will include mini-SATA and 2.5-inch form factors along with drives in 7mm and 9.5mm heights. All drives will use the most current serial ATA 6Gbps interface protocol.

When eCommerce companies want to optimize information security, password management tools enable users to create strong passwords for every login.

Better than a Master Pass
A two-factor authentication, a security process in which the user provides two means of identification, one of which is typically a physical token, such as a card, and the other of which is typically something memorized, such as a security code can drastically reduce online fraud such as identity theft . A common example of two-factor authenticationis a bank card: the card itself is the physical item and the personal identification number (PIN) is the data that goes with it.

LastPass 3.0 Premium and RoboForm, security downloads offer fingerprint-based authentication features that can be configured to any computer PC or mobile application.  Both are supported by the Google Authenticator mobile app for smart phone and device integration.

LastPass 3.0 is most powerful on-demand password manager on the market. LastPass 3.0 Premium includes mobile support and more features. Dashlane 2.0 is is not as robust, but includes a user-friendly interface. F-Secure Key is a free, one-device version of these top competitors. F-Secure Key is for exclusive use on an installed device, so password safe retention is dependent on proprietary use of the device itself. The application can be upgraded for a small annual fee.

Password Manager App Cross-Portability
F-Secure Key syncs with Mac, PC Android, and iOS devices simultaneously. A transient code is generated on mobile devices, in addition to the two-factor authentication default of the F-Secure Key master password security product.

Password capture and replay in case of lost credentials is made possible with a password manager. Integration of a password manager app with a browser allows a user to capture login credentials, and replay on revisit to a site. Dashlane, LastPass, Norton Identity Safe, Password Genie 4.0 offer continuous detection and management of password change events, automatically capturing credentials each time a new Web-based, service registration sign up is completed.

Other applications like F-Secure Key, KeePass, and My1login replay passwords via a bookmarklet, supported by any Java-equipped browser. KeePass ups the ante for would be keyloggers, with a unique replay technology.

Personal Data and Auto-Fill Forms
Most password managers fill username and password credentials into login forms automatically. Password managers also retain personal data for form fill interfaces with applications, and other HTML forms online. The RoboForm app is one of the most popular for its flexibility in multi-form password and personal data management, but the others also capture and reuse at least a portion of what has been entered in a form manually.

The 1Password app for Windows stores the most types of personal data for use to fill out forms. Dashlane, LastPass, and Password Genie store the various types of ID data used for form fill-in, like passport and driver's license numbers and other key details to HTML acknowledgement of discretionary password and personal information.

The Cost of Protection
LastPass Premium and Password Box are the lowest monthly password manager plans on the market, going for $1 a month. Annual plans offered by other password manager sources vary according to internal plan: Dashlane $20, F-Secure Key $16, and Password Genie, $15.
All password manager companies and their products may not be alike in the end.

Security checks on security products like password managers have become more sophisticated in response to product cross-portability and open source app interface volatility. Norton, RoboForm, KeePass, generate strong, random passwords on-demand. Some security procedures now require three-factor authentication, which involves possession of a physical token and a password, used in conjunction with biometricdata, such as finger-scanningor a voiceprint.

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