Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

If you are interested in using java tutorials to educate yourself from home, you are probably interested in learning how to tell the difference between valuable resource materials, and those which are outdated or incorrect.  Learning to evaluate the quality of available tutorials is both an art and a science, and is best accomplished by paying attention to some of the individual components which make up a quality tutorial.  We will take a look at four of the most important:

·         Good organization – The tutorial needs to have a well-developed structure, which comprehensively details the content it will deliver, and is very easy for users to navigate.  A good organizational structure is indicative of a polished educational thought process, and is more important than you may think in the development of a good tutorial.

·         Valuable content – For good java tutorials, the content should be structured around accomplishing individual tasks.  It should do so by providing clear instruction to the reader, and be concise and to the point as well.  The delivery of quality content is the primary purpose of any tutorial.

·         Attractive appearance – Attention needs to be paid to the manner in which the tutorial is presented.  They should always strive to be visually appealing and not overly busy, so as to distract from communicating the message.  A clean and simple presentation also helps to emphasize the content.

I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

Attempting to create an intelligent entry about Linux for such a wide ranging audience is a bit like trying to compare a presentation on quantum mechanics for physicists while being readable by somebody with a junior high school education.

If you are a *NIX expert, then I suggest you keep on reading so you know how to explain this world to mere mortals.

I called it *nix for a reason. It represents a family of thinking. It is not unlike the difference between the language C and C++. Are there differences between the two? Certainly. And it is not like the difference between COBOL and C.

Years ago when I ran my own vo-tech school I would teach the students there are only two things in life. MS and *NIX. A friend of mine, a genius developer in her own right was aghast.