Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved.  By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.

What Exactly is Big Data?

Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.

Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.

How do Big Data Companies Emerge?

All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.

The Top Five:

These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.

1. Splunk
Splunk is currently valued at $186 million.  It is essentially a program service that allows companies to turn their own raw data collections into usable information.

2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.

3. Mu Sigma
Mu Sigma is valued at $114 million.  It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.

4. Palantir
Palantir is valued at $78 million.  It offers data analysis software to companies so they can manage their own raw data analysis.

5. Cloudera
Cloudera is valued at $61 million.  It offers services, software and training specifically related to the Apahce Hadoop-based programs.

The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.

Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html

http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/

http://www.whatsabyte.com/

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Technology has continued to evolve in ways that few would have been able to imagine. This has allowed electronics to become smarter, more connected and far more useful.

With the Internet of Things (IoT), they're allowing more than just computers to become connected to the Internet. This aims to make the life of the average person easier, better and more care-free.

Let's examine why the Internet of Things has become such a powerful idea that an estimated one out of every five developers currently works on an IoT project.


What is the Internet of Things?

The Internet of Things hinges on one seemingly simple concept: electronics can be embedded in machines, clothing, animals and even people to provide a networked world where the whole is more than just the sum of its parts.

For example, consider how the Internet of Things can influence things like refrigerators. They can be networked directly to the manufacturer for readings that can warn if the refrigerator is about to malfunction. They can even be connected to a grocery shopping service to allow someone to restock them automatically or to notify the owner that the refrigerator is almost out of an item.

The most interesting notion about the Internet of Things is that it's not just a situation where one “thing” connects with a party. They typically communicate with other things, which in turn allows for a network of automated processes to occur.

These processes can simplify and expedite tedious tasks to make everyday life for everyone easier, which is why projects involving the Internet of Things are so popular.


How Prevalent is IoT Development?

An estimated one in five developers are currently developing projects for the Internet of Things. Their chosen languages vary widely because of the flexibility that IoT enjoys.

For example, IoT projects that hinge on interacting with mobile phones tend to have apps written in JavaScript or Java. The back-end code that runs the IoT functionality for machines tends to be written in Assembly, C++,Java,Perl,Pythonor another compiled language for efficiency.

To put the growth of IoT work into perspective, Evans Data Corp. performed research to create predictions about IoT projects in 2014. They stated that 17% of companies would be developing IoT projects.

In this year, that figure's risen to a solid 19%. Given the fact that 44% of developers have stated that they will enter into the IoT scene this year or next, this means that development will only grow in the coming future.


The Future Involving the Internet of Things

Development of IoT-related projects will likely explode in the next few years. The advantages it brings, such as more efficient work in manufacturing environments and the projected 15% savings to the restaurant industry over the next five years, will make it one of the most valuable technological changes in the near future.

Without a comprehensive understanding of the Internet of Things and the skills to lead IoT projects, businesses and developers may find themselves falling behind. Don't let the Internet of Things pass you by.

Passbook is one of the newest features of the iPhone. What many people were offput by standards today is that we rely too much on disposable tickets, and the like, such as when you go to the airport for a boarding pass, or a movie ticket. Apple strove to solve that with a new application that is bundled with the newest update: Passbook.

Passbook offers everything you need, especially when a ticket, coupon, or gift card is needed. When you first open the application you are greeted by a sampling of applications that support Passbook, and its features. To begin, install the particular application you want to use. For example, we will be going with the Starbucks application to satiate our coffee needs every morning, as we have a gift card to spend.

Open up the freshly downloaded application, and get ready to be blown away. Like most applications, especially when it has to do with airlines, or coffee, you are almost always required to sign up for a respective account. Don’t worry, it is easy. All you will be asked is to fill out your email, a password, and other miscellaneous information to identify you when you lose your password or others.

Once you have finished signing up, you’re ready to roll. It will prompt you to enter a gift card that you already own, or begin a digital gift card. If you don’t have a gift card, you can start a digital gift card (or, as many may call it: a prepaid card), and pay for your coffee in a fast, and efficient way. Just tap on “Tap to Pay” when you are ready to pay, and tap again after you have paid. It’s really that easy.