Surveys That Work: A Practical Guide for Designing and Running Better Surveys

Huge savings for students

Each student receives a 50% discount off of most books in the HSG Book Store. During class, please ask the instructor about purchase details.
List Price: $49.99
Price: $25.00
You Save: $25.00
6

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Rosenfeld Media