Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

JAVA SCRIPT TUTORIAL – THE ESSENTIAL ELEMENTS

If you are looking to increase your proficiency in programming, it can make a lot of sense to invest some time into learning how to use JavaScript, or taking a Java Script tutorial.  It is one of the most popular and powerful options available today for people to use in programming different parts of their websites.  It often finds use in headers, or in interactive features displayed on pages.  It allows you to execute many different functions, such as calculation, pulling data from forms, special graphical effects, customized selections, custom security protocol and password systems, and much more.  Here are some essential points to keep in mind:

·         Java vs. JavaScript – These two languages are not the same.  Java uses completely separate files for their headers and classes, and they need compilation prior to execution.  Java is used in the creation of applets for pages.  JavaScript is much easier and simpler to learn than regular Java, and Java Script tutorials are often significantly more accessible for the average user.

·         OOP – OOP, or object oriented programming, is a specific programming technique that simplifies complicated computer programming conceptual issues.  Essentially, it lets a programmer treat whole chunks of data (defined either by users, or by the system itself), and modify or access them in specific ways.  It does this by classifying different parts of the programming into Objects, Methods, and Properties, which will be discussed more in depth in the future, in other Java Script Tutorials.

There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

F# is excellent for specialties such as scientific computing and data analysis. It is an excellent choice for enterprise development as well. There are a few great reasons why you should consider using F# for your next project.

Concise

F# is not cluttered up with coding noise;  no pesky semicolons, curly brackets, and so on. You almost never have to specify the kind of object you're referencing because of its powerful type inference system. It usually takes fewer lines of code to solve the same issue.

Convenient

Common programming tasks are much easier in F#. These include generating and using state machines, comparison and equality, list processing, as well as complex type definitions. It is very easy to generate powerful and reusable code because functions are first class objects. This is done by creating functions that have other functions as parameters or that combine existing functions to generate a new functionality.

Correctness

F# has a strong type system, and, therefore, prevents many common errors such as null reference exceptions. Valuables are immutable by default which, too, prevents a huge class of errors. You can also encode business logic by utilizing the type system. When done correctly, it is impossible to mix up units of measure or to write incorrect code thereby decresing the need of unit tests.

Concurrency

F# has number of built-in libraries. These libraries help when more than one thing at a time is occurring. Parallelism and asynchronous programming are very simple. There is also a built-in actor model as well as excellent support for event handling and functional reactive programming. Sharing state and avoiding locks are much easier because data structures are immutable by default.

Completeness

F# also supports other styles that are not 100 percent pure. This makes it easier to interact with the non-pure world of databases, websites, other applications, and so on. It is actually designed as a hybrid functional/OO language. F# is also part of the .NET ecosystem. This gives you seamless access to all the third party .NET tools and libraries. It operates on most platforms. These platforms include Linux and smartphones via mono. Visual Studio is integrates with F# as well. This means you get many plug-ins for unit tests, a debugger, a IDE with IntelliSense support, other development tasks. You can use MonoDevelop IDE on Linux.

Related:

F# - Marching Towards Top 10 Programming Languages

What Are the Advantages of Python Over Ruby?

Top 10 Programming Languages Expected To Be In Demand in 2014