The iconic software company that is based in King County Washington has been getting almost universally slammed from it's recent Los Angeles press announcement about its entry into the hardware business with the convertible laptop/tablet known as Surface.

Certainly I can see the point that it is now competing with its hardware vendors/partners. Intel has done a good job in the arena creating 'reference designs' without competing with its partners.

There is another viewpoint which seems to be ignored. The cold facts are Microsoft is a public company. This puts Microsoft in a legal position of doing the most it can to return value to its shareholders. Failure to do so means somebody is going to jail.

Microsoft has a vision, which at the end of the day is, a certain way to get enough people to see enough value to hand over their money, to fulfill their fiduciary duty.

Recently, the new iOS update had added Reminders to the iPhone. If you ever found yourself setting notes on your iPhone to remember to do things, such as buying milk while at the grocery store, this process has become leagues upon leagues simpler, and faster. On your iPhone is an application named “Reminders”. Tap on this application and experience the new world of To-Do lists.

Right away, you are greeted by a screen that looks similar to a notepad, where you would be scribbling down reminders for this, and for that. To start off, tap on the plus button, and you are able to input the reminder you want. Say you want to be reminded to “Buy Milk.” Just type that into the application and you’re good to go.

But wait, there’s more. What this new application brings to the table that is extremely useful is the fact that your iPhone can remind you to do that task at a certain location, which, in this case, is buying milk. If you had saved your regular grocery store in your Maps application as a favorite location, you are able to do so. (To save a favorite location, go into your Maps application, search for your nearest grocery store that you regularly shop at, tap on the pin, tap on the blue arrow to get more information, and “Add to Bookmarks.”) In order to remind you to buy milk at your favorite grocery store, slide the “Off” to “On” and you are now able to set where you would like to be reminded at, and at what point in time. Now, you will never leave the grocery store without buying milk!

Getting involved with the IT, or Internet Technology industry, is a way for you to break into a variety of potential coveted career paths and job openings. Whether you prefer working with the back-end of programming or if you enjoy improve user experience while browsing online, there are many different in-demand IT skills that are useful to obtain today if you are seeking a career in the tech industry yourself.

Cloud Computing

Working with cloud computing, otherwise known as "the cloud", requires you to work within various types of servers that store and access data globally from any location. With the increase in mobile usage, cloud computing is becoming even more prevalent in today's society. When you want to work with cloud computing, understanding the basics of programming and network security is a must. Working in cloud computing is a way to help with building new applications, expanding companies online as well as allowing anyone internationally to locate and access a specific blog, website or mobile app.

UX Design

UX Design is also known as user experience design. A user experience designer specializes in understanding the usability and overall experience a web visitor has when browsing on a site or blog. UX design is essential to ensure that all visitors on a website are capable of navigating the blog properly and accessing the site's content with ease, regardless of the browser they are using or the type of device that is being used to access the site itself. Cross-browser compatibility and ensuring that all websites you are working with are accessible via mobile platforms is another responsibility of many UX designers today. Working in UX design is highly recommended if you believe you have an eye for "good" web design and if you have an interest in improving the overall experience web users for a specific audience have when visiting the blog or website you represent or that you are building for yourself.

IT Security

IT security is one of the fastest-growing positions throughout the entire IT industry and field. IT security requires you to understand network infrastructures as well as how to properly manage each server individually to provide security and protection from potential hackers and online thieves looking to steal sensitive data and information. Maintaining the security of a network and all servers for a company is only becoming more popular with the expansion of mobile phone usage along with the growth of the Internet altogether.

Understanding the variety of IT skills that are in demand today can help you to better decide on a path that is right for you. The more you understand about various IT skills, the easier it is to find a position or career in your future that is most suitable for the type of work you enjoy. Whether you are looking to develop new apps or if you are interested in managing the security of company servers, there are hundreds of positions and skills that are in demand in the IT industry today.

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The field of information technology is in many ways perfectly suited for entrepreneurship. Many highly successful enterprises started with a lone IT professional venturing out on their own and starting up their own company. If you have computer science skills and want to explore alternative options outside the corporate arena you should seriously consider going into business for yourself. Businesses may be more willing to hire you as a contractor rather than as a full-time worker. There are certain IT jobs that are perfect for individuals who want to be self-employed, they include:

• Working as a Consultant
Large IT departments are not as necessary for corporations as they were at the start of the internet era; this is partly due to the trend towards cloud computing. Consultants are often brought in to handle the need for tech expertise when companies downsize or eliminate their IT departments. A consultant may work for several different clients at the same time, be on call for various disciplines or be commissioned for specific projects.

• Web Entrepreneurship
The ease of building a website and the fact that web hosting is relatively affordable means that it does not take a lot of know-how to start your own online empire. You can sell products or services, or start your own online community. Another option is to start selling goods via auction sites or on sites that sell advertising space. You will need an understanding of marketing and of search engine optimization so that you can draw visitors to your site.

• Programming Apps for Mobile Devices
The future of the Internet is in mobile devices. Statistics show that much of the world will be using mobile devices and smart phones to handle their surfing needs in the near future. If you have the skills to program the apps used on these devices, you could be among those riding the wave of this trend.

It is not impossible to start an Information Technology company with very little startup capital. Getting it off the ground in terms of online visibility will require focus to detail, knowing your target market, a consistent campaign to build a client list and a solid reputation.