Google for Business Training Classes in Salinas, California

Learn Google for Business in Salinas, California and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current Google for Business related training offerings in Salinas, California: Google for Business Training

We offer private customized training for groups of 3 or more attendees.

Google for Business Training Catalog

Business Analysis Classes

cost: $ 390length: 1 day(s)
cost: $ 390length: 1 day(s)
cost: $ 780length: 2 day(s)
cost: $ 390length: 1 day(s)

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How Can Managers Work More Efficiently with IT?

Would you rather work under someone who is an excellent developer but lacks people skills or leadership capabilities - or for someone that has excellent people skills, communicates well, and is a great leader but has limited understanding of productive coding practices? That’s not to say that the choice is one or the other but in many professional situations it does.

Managing an IT staff comes with numerous challenges, especially if the manager has no previous experience with the coding necessary for completing the project. Managing a business and IT's execution of tasks vary greatly in required skill sets, but it's important to find a cohesive and cooperative middle ground in order to see a project to its end. To fully grasp the intricacies of IT's involvement in the project at hand, managers can do the following to help further their efforts.

Get a basic understanding of coding and technical practices necessary for the project at hand by taking the time to research and practice enough to get a grip on the concept. This will allow managers insight on what their IT folks are really working on daily. Expertise in a programming language is not required, only an overview of the stuff that matters, i.e. understanding the concept of OOP (Object Oriented Programming.) Having this knowledge cannot be overlooked and will gain respect among multiple spectrums in the organization.

Once again theTIOBE Programming Community has calculated the trends in popular programming languages on the web. Evaluating the updates in the index allows developers to assess the direction of certain programming skills that are rising or faltering in their field.  According to the November 2013 report, three out of four languages currently ranking in the top twenty are languages defined by Microsoft. These are C#, SQL Server language Transact-SQL and Visual Basic.NET.  Not surprising though, the top two languages that remain steady in the number one and two spots are Java and C.

How are the calculations measured?  The information is gathered from five major search engines: Google, Bing, Yahoo!, Wikipedia, Amazon, YouTube and Baidu.

Top 20 Programming Languages: as of November 2013


  1.  C
  2.  Java
  3.  Objective-C 
  4.  C++
  5.  C#
  6.  PHP
  7. (Visual) Basic
  8.  Python
  9. Transact-SQL
  10. Java Script
  11. Visual Basic.NET
  12. Perl
  13.  Ruby
  14. Pascal
  15. Lisp
  16. MATLAB
  17. Delphi/Object Pascal
  18. PL/SQL
  19. COBOL
  20. Assembly

Although the index is an important itemized guide of what people are searching for on the internet, it’s arguable that certain languages getting recognition is a direct result of early adopters posting tutorials and filling up discussion boards on current trends. Additionally, popular tech blogs pick up on technological shifts and broadcast related versions of the same themes.

When does the popularity of a software language matter?

  1. If you want marketable skills, knowing what employers are looking for is beneficial. As an example, languages such as Java and Objective C are highly coveted in the smart-phone apps businesses.
  2. A consistently shrinking language in usage is an indicator not only that employers are apt to pass on those skills but fall in danger of being obsolete.
  3. Focusing on languages that are compatible with other developers increases your chances to participate on projects that companies are working on.

 
One of the biggest threats facing small businesses right now is cyber security. Hackers have figured out that small business don’t have robust systems; therefore, they are easy for the picking. If you are a small business owner, you know how limited your resources are. As such, every dollar counts. Therefore, you can’t afford to lose customers, deal with lawsuits caused by data breaches or pay IT help staff to try to fix the issue. Below are some of the IT risks faced by your business and potential consequences. Try your best avoid them at all costs. 
 
1. Phishing 
 
This is perhaps one of the easiest ways to detect if a hacker is trying to get into your system. If you happen to receive an email that claims to be from a financial institution and asks you to provide certain data, ignore it. In fact, delete it. This is because once you make the mistake of opening such a mail or clicking the link provided, you provide a gateway for hackers to penetrate your system and steal information. For this reason, it's vital that all employees  are aware of such emails and delete them without clicking on any links.
 
2. Passwords 
 
Another way that hackers can attack a small business is by cracking system passwords. If the hackers manage to crack the password of even a single employee, they can use that person’s account to gain unrestricted access to confidential company records. Therefore, tell your workers that they should never forgo strong password creation procedures. They should take their time to create a password that can’t be easily cracked. 
 
3. Vulnerable Devices 
 
In your small business, you probably use printers, routers, and other electronic hardware to execute office tasks. Most of the time, such pieces of hardware are connected to your firm’s network. If you have not updated the software on these machines, hackers can use them to gain access to your network and steal invaluable information. Therefore, make sure that you install patches in all electronic devices connected to your network. 
 
4. Lack of Data Encryption 
 
In the modern age, you can send information through various electronic devices. Some of those machines can have inbuilt security features to protect the data while others may not have. Data from the vulnerable devices can be easily intercepted by hackers. If the information is your password, your network is no longer safe. To counter such interceptions, always encrypt your data before your send it. 
 
5. Seemingly Misplaced USB Drives 
 
Some hackers will infect a USB drive with malware and then drop it outside your offices. An unknowing worker may pick up the drive and use it on a company computer. Immediately the drive is plugged in, it releases the malware and creates a unique access point for the hacker, allowing them to steal information. To avoid such a scenario, warn your employees against using any USB drives without a proper source. 
 
 
Managing a small business means that you’re a lean, mean business machine. Often, it’s just you and a few trusted staff members. This is the reason, business owners need to have solid knowledge of where and how most important data is held. Whether it’s on site, in traditional desktops and servers, or in cloud services or mobile devices including those "BYOD" devices of your employees, in order to avoid risks, always pay attention to your enviroment. It's important to make sure that you regularly update your system, train your employees, update software and fix bugs. Often, many IT issues are caused by the smallest, almost unapparent mistakes that will affect how a program runs or a web page looks. You might not see IT as your highest priority, but in the right hands, it can become your most powerful tool for growth. 

The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.
Let he who has a bug free software cast the first stone. Assaad Chalhoub
other Learning Options
Software developers near Salinas have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in California that offer opportunities for Google for Business developers
Company Name City Industry Secondary Industry
Mattel, Inc. El Segundo Retail Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc. Irvine Retail Retail Other
Chevron Corp San Ramon Energy and Utilities Gasoline and Oil Refineries
Jacobs Engineering Group, Inc. Pasadena Real Estate and Construction Construction and Remodeling
eBay Inc. San Jose Software and Internet E-commerce and Internet Businesses
Broadcom Corporation Irvine Computers and Electronics Semiconductor and Microchip Manufacturing
Franklin Templeton Investments San Mateo Financial Services Investment Banking and Venture Capital
Pacific Life Insurance Company Newport Beach Financial Services Insurance and Risk Management
Tutor Perini Corporation Sylmar Real Estate and Construction Construction and Remodeling
SYNNEX Corporation Fremont Software and Internet Data Analytics, Management and Storage
Core-Mark International Inc South San Francisco Manufacturing Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation Los Angeles Manufacturing Chemicals and Petrochemicals
Yahoo!, Inc. Sunnyvale Software and Internet Software and Internet Other
Edison International Rosemead Energy and Utilities Gas and Electric Utilities
Ingram Micro, Inc. Santa Ana Computers and Electronics Consumer Electronics, Parts and Repair
Safeway, Inc. Pleasanton Retail Grocery and Specialty Food Stores
Gilead Sciences, Inc. San Mateo Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
AECOM Technology Corporation Los Angeles Real Estate and Construction Architecture,Engineering and Design
Reliance Steel and Aluminum Los Angeles Manufacturing Metals Manufacturing
Live Nation, Inc. Beverly Hills Media and Entertainment Performing Arts
Advanced Micro Devices, Inc. Sunnyvale Computers and Electronics Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp San Francisco Energy and Utilities Gas and Electric Utilities
Electronic Arts Inc. Redwood City Software and Internet Games and Gaming
Oracle Corporation Redwood City Software and Internet Software and Internet Other
Symantec Corporation Mountain View Software and Internet Data Analytics, Management and Storage
Dole Food Company, Inc. Thousand Oaks Manufacturing Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc. Los Angeles Real Estate and Construction Real Estate Investment and Development
First American Financial Corporation Santa Ana Financial Services Financial Services Other
The Gap, Inc. San Francisco Retail Clothing and Shoes Stores
Ross Stores, Inc. Pleasanton Retail Clothing and Shoes Stores
Qualcomm Incorporated San Diego Telecommunications Wireless and Mobile
Charles Schwab Corporation San Francisco Financial Services Securities Agents and Brokers
Sempra Energy San Diego Energy and Utilities Gas and Electric Utilities
Western Digital Corporation Irvine Computers and Electronics Consumer Electronics, Parts and Repair
Health Net, Inc. Woodland Hills Healthcare, Pharmaceuticals and Biotech Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc. Irvine Healthcare, Pharmaceuticals and Biotech Biotechnology
The Walt Disney Company Burbank Media and Entertainment Motion Picture and Recording Producers
Hewlett-Packard Company Palo Alto Computers and Electronics Consumer Electronics, Parts and Repair
URS Corporation San Francisco Real Estate and Construction Architecture,Engineering and Design
Cisco Systems, Inc. San Jose Computers and Electronics Networking Equipment and Systems
Wells Fargo and Company San Francisco Financial Services Banks
Intel Corporation Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Applied Materials, Inc. Santa Clara Computers and Electronics Semiconductor and Microchip Manufacturing
Sanmina Corporation San Jose Computers and Electronics Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc. Santa Clara Telecommunications Telecommunications Equipment and Accessories
Avery Dennison Corporation Pasadena Manufacturing Paper and Paper Products
The Clorox Company Oakland Manufacturing Chemicals and Petrochemicals
Apple Inc. Cupertino Computers and Electronics Consumer Electronics, Parts and Repair
Amgen Inc Thousand Oaks Healthcare, Pharmaceuticals and Biotech Biotechnology
McKesson Corporation San Francisco Healthcare, Pharmaceuticals and Biotech Pharmaceuticals
DIRECTV El Segundo Telecommunications Cable Television Providers
Visa, Inc. San Mateo Financial Services Credit Cards and Related Services
Google, Inc. Mountain View Software and Internet E-commerce and Internet Businesses

training details locations, tags and why hsg

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in California since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about Google for Business programming
  • Get your questions answered by easy to follow, organized Google for Business experts
  • Get up to speed with vital Google for Business programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.