San Rafael , California Google Training

Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants. By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own. Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements.

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.

Will Tesla Finally Bring the D2C Revolution to the Auto Industry?

[Aug, 09, 2013] |
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Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service. In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again.

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars. There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

Automating The Boring Stuff With Python

[Aug, 12, 2019] |
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Python is a powerful tool that can be used for many automation tasks in the workplace. It’s notorious for being one of the most simple and versatile options available in the world of programming languages. For this reason, many people choose to automate an enormous amount of their workflow with Python. We’ve compiled a few ideas for automating the boring stuff using Python. Let’s take a look.

Managing Emails

Most businesses rely on emails being sent out regularly in order to ensure everything runs smoothly. Doing this by hand can be boring and time-consuming. To alleviate this, there are packages written with and for Python that enable you to automate certain aspects of this process. Adding and removing individuals from mailing lists can be automated as well, especially if your business has a policy to automatically add and remove people from certain mailing lists when certain conditions are met. For example, after a customer of yours doesn’t interact with your company after an extended period of time, it may be prudent to remove them from your mailing list, or you can send them a premade email reminding them of your services. This is just one way that you can save your company time and money using automation with Python.

Repetitive File System Operations

Even for personal tasks, Python excels at performing repetitive file system operations. For example, it can convert files, rename, move, delete, and sort files as much as you need it to. This can be useful in many ways. If you have a folder of mp3 files that you need to compress, this can be sped up using Python. Additionally, you can create a set of criteria that need to be met in order for a given file to be considered useless, and then delete it. As a side note, be extremely careful when automating any sort of file deletion or altering, because a bug in your program can cause severe damage to your data and even to your computer. Still, these tools are extremely powerful and can be life-saving when used properly.

Start-up Tasks

Whether you’re running a server or just using your own personal computer, there are always tasks that need to be done when your computer starts up, or you’re beginning a certain process. For example, you can automate the task of backing up your email inbox. This can ensure your files are being kept safe, and it can be triggered whenever your start up your computer. Additionally, if you need to collect or create any sort of logging data in order to document daily operations, you can use Python to alleviate some of these time-consuming processes.

Web Scraping

And finally, we have Web Scraping. This process may be slightly more advanced for a beginner Python user, but it doesn’t take a terribly long time to learn, and it opens up a whole new world of opportunity in terms of data collection and management. Web scraping is extremely important because it not only allows you to automatically search for certain pieces of content on the internet, but it can also alert you to changes and updates to existing websites. If your business relies on certain trends on social media, you can scrape sites while searching for the presence of certain keywords, and if you’re a stock trader or bitcoin guru, you can automate some of your price-checking and set custom alerts for price changes. The field of web scraping is enormous, and there is a practically infinite amount of content written on this particular subject. If you’re interested in learning more, there are vast amounts of free resources on the internet that can help you get started. Web scraping is certainly one of the most important skills to have in almost any line of work.

Get Creative!

At this point, we’d like to advise you to get more familiar with the libraries and APIs that are available to you. Each individual workflow is different and requires familiarity with different technologies. Because of this, you will know better than anybody else which items are worth automating and which aren’t. Some people try to automate everything, and some people prefer to do certain tasks manually, but sometimes spending a few hours automating a job that takes one minute will end up being a time-saver after only a few months.

We’ve gone over quite a few options in this article, but no single human alive is familiar with absolutely everything Python can do. Hopefully, you’re now more familiar with the options available to you, and you should now be better equipped to search for further information that is more relevant to your specific use case. Have fun digging into the many nuances and functionalities that the Python language has to offer!

Things Every IT Manager Should Know About Software Development

[May, 07, 2019] |
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How Can Managers Work More Efficiently with IT?

Would you rather work under someone who is an excellent developer but lacks people skills or leadership capabilities - or for someone that has excellent people skills, communicates well, and is a great leader but has limited understanding of productive coding practices? That’s not to say that the choice is one or the other but in many professional situations it does.

Managing an IT staff comes with numerous challenges, especially if the manager has no previous experience with the coding necessary for completing the project. Managing a business and IT's execution of tasks vary greatly in required skill sets, but it's important to find a cohesive and cooperative middle ground in order to see a project to its end. To fully grasp the intricacies of IT's involvement in the project at hand, managers can do the following to help further their efforts.

Get a basic understanding of coding and technical practices necessary for the project at hand by taking the time to research and practice enough to get a grip on the concept. This will allow managers insight on what their IT folks are really working on daily. Expertise in a programming language is not required, only an overview of the stuff that matters, i.e. understanding the concept of OOP (Object Oriented Programming.) Having this knowledge cannot be overlooked and will gain respect among multiple spectrums in the organization.

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.

We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself. ~ Lloyd Alexander

other Learning Options

Software developers near San Rafael have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.

Dev Bootcamp - San Francisco · Engineering Socially Responsible Loans · CASCADE SF: UI/UX & Front-End Dev. ·

Fortune 500 and 1000 companies in California that offer opportunities for Google for Business developers

Company Name	City	Industry	Secondary Industry
Mattel, Inc.	El Segundo	Retail	Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc.	Irvine	Retail	Retail Other
Chevron Corp	San Ramon	Energy and Utilities	Gasoline and Oil Refineries
Jacobs Engineering Group, Inc.	Pasadena	Real Estate and Construction	Construction and Remodeling
eBay Inc.	San Jose	Software and Internet	E-commerce and Internet Businesses
Broadcom Corporation	Irvine	Computers and Electronics	Semiconductor and Microchip Manufacturing
Franklin Templeton Investments	San Mateo	Financial Services	Investment Banking and Venture Capital
Pacific Life Insurance Company	Newport Beach	Financial Services	Insurance and Risk Management
Tutor Perini Corporation	Sylmar	Real Estate and Construction	Construction and Remodeling
SYNNEX Corporation	Fremont	Software and Internet	Data Analytics, Management and Storage
Core-Mark International Inc	South San Francisco	Manufacturing	Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation	Los Angeles	Manufacturing	Chemicals and Petrochemicals
Yahoo!, Inc.	Sunnyvale	Software and Internet	Software and Internet Other
Edison International	Rosemead	Energy and Utilities	Gas and Electric Utilities
Ingram Micro, Inc.	Santa Ana	Computers and Electronics	Consumer Electronics, Parts and Repair
Safeway, Inc.	Pleasanton	Retail	Grocery and Specialty Food Stores
Gilead Sciences, Inc.	San Mateo	Healthcare, Pharmaceuticals and Biotech	Pharmaceuticals
AECOM Technology Corporation	Los Angeles	Real Estate and Construction	Architecture,Engineering and Design
Reliance Steel and Aluminum	Los Angeles	Manufacturing	Metals Manufacturing
Live Nation, Inc.	Beverly Hills	Media and Entertainment	Performing Arts
Advanced Micro Devices, Inc.	Sunnyvale	Computers and Electronics	Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp	San Francisco	Energy and Utilities	Gas and Electric Utilities
Electronic Arts Inc.	Redwood City	Software and Internet	Games and Gaming
Oracle Corporation	Redwood City	Software and Internet	Software and Internet Other
Symantec Corporation	Mountain View	Software and Internet	Data Analytics, Management and Storage
Dole Food Company, Inc.	Thousand Oaks	Manufacturing	Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc.	Los Angeles	Real Estate and Construction	Real Estate Investment and Development
First American Financial Corporation	Santa Ana	Financial Services	Financial Services Other
The Gap, Inc.	San Francisco	Retail	Clothing and Shoes Stores
Ross Stores, Inc.	Pleasanton	Retail	Clothing and Shoes Stores
Qualcomm Incorporated	San Diego	Telecommunications	Wireless and Mobile
Charles Schwab Corporation	San Francisco	Financial Services	Securities Agents and Brokers
Sempra Energy	San Diego	Energy and Utilities	Gas and Electric Utilities
Western Digital Corporation	Irvine	Computers and Electronics	Consumer Electronics, Parts and Repair
Health Net, Inc.	Woodland Hills	Healthcare, Pharmaceuticals and Biotech	Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc.	Irvine	Healthcare, Pharmaceuticals and Biotech	Biotechnology
The Walt Disney Company	Burbank	Media and Entertainment	Motion Picture and Recording Producers
Hewlett-Packard Company	Palo Alto	Computers and Electronics	Consumer Electronics, Parts and Repair
URS Corporation	San Francisco	Real Estate and Construction	Architecture,Engineering and Design
Cisco Systems, Inc.	San Jose	Computers and Electronics	Networking Equipment and Systems
Wells Fargo and Company	San Francisco	Financial Services	Banks
Intel Corporation	Santa Clara	Computers and Electronics	Semiconductor and Microchip Manufacturing
Applied Materials, Inc.	Santa Clara	Computers and Electronics	Semiconductor and Microchip Manufacturing
Sanmina Corporation	San Jose	Computers and Electronics	Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc.	Santa Clara	Telecommunications	Telecommunications Equipment and Accessories
Avery Dennison Corporation	Pasadena	Manufacturing	Paper and Paper Products
The Clorox Company	Oakland	Manufacturing	Chemicals and Petrochemicals
Apple Inc.	Cupertino	Computers and Electronics	Consumer Electronics, Parts and Repair
Amgen Inc	Thousand Oaks	Healthcare, Pharmaceuticals and Biotech	Biotechnology
McKesson Corporation	San Francisco	Healthcare, Pharmaceuticals and Biotech	Pharmaceuticals
DIRECTV	El Segundo	Telecommunications	Cable Television Providers
Visa, Inc.	San Mateo	Financial Services	Credit Cards and Related Services
Google, Inc.	Mountain View	Software and Internet	E-commerce and Internet Businesses

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the hartmann software group advantage

why take Google for Business Training with the hartmann software group?

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

Learn from the experts.
1. We have provided software development and other IT related training to many major corporations in California since 2002.
2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
Discover tips and tricks about Google for Business programming
Get your questions answered by easy to follow, organized Google for Business experts
Get up to speed with vital Google for Business programming tools
Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
Prepare to hit the ground running for a new job or a new position
See the big picture and have the instructor fill in the gaps
We teach with sophisticated learning tools and provide excellent supporting course material
Books and course material are provided in advance
Get a book of your choice from the HSG Store as a gift from us when you register for a class
Gain a lot of practical skills in a short amount of time
We teach what we know…software
We care…

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