One of the biggest challenges in pursuing a career in software development is to figure out which language you want to work. In addition to commonly used software programming languages like C, C++, C# and Java a lot of new programming languages such as Python, Ruby on Rails have surfaced especially because they are used by a lot of consumer based start-ups these days.

It could then be a daunting task to figure out the technical language you should learn which helps you prosper in a software engineering career no matter the technology advancements that happen in the marketplace. Learning a fundamental and universal language like C# could be a great start to your career as the language is very mature and extensively used by companies large and small

What is C#

Similar to Java, C# is a multi-paradigm, object oriented language developed by Microsoft. C# is intended for use in developing software components meant to be deployed in distributed environments. So in essence, learning C# can enable you to write applications for large and complex server side systems that use sophisticated operating systems as well as compact mobile operating systems such as Android

Back in the late 90's, there were a number of computer scienctists claiming to know java in hopes of landing a job for $80k+/year.  In fact, I know a woman you did just that:  land a project management position with a large telecom and have no experience whatsoever.  I guess the company figured that some talent was better than no talent and that, with some time and training, she would be productive.  Like all gravey train stories, that one, too, had an end.  After only a year, she was given a pink slip.

Not only are those days over, job prospects for the IT professional have become considerably more demanding.  Saying you know java today is like saying you know that you have expertise with the computer mouse; that's nice, but what else can you do.   This demand can be attributed to an increase in global competition along with the introduction of a number of varied technologies.   Take .NET, Python, Ruby, Spring, Hibernate ... as an example;  most of them, along with many others, are the backbone of the IT infrastructure of most mid-to-large scale US corporations.  Imagine the difficulty in finding the right mix of experience, knowledge and talent to support, maintain and devlop with such desparate technologies.

Well imagine no more.  According to the IT Hiring Index and Skills Report, seventy percent of CIO’s said it's challenging to find skilled professionals today.  If we add the rapid rate of technological innovation into the mix of factors affecting more businesses now than ever before, it’s understandable that the skill gap is widening.  Consider this as well:  the economic downturn has forced many potential retires to remain in the workforce.  This is detailed in MetLife's annual Study of Employee Benefits which states that“more than one-third of surveyed Baby Boomers (35%) say that as a result of economic conditions they plan to postpone their retirement.”  How then does the corporation hire new, more informed/better educated talent?    Indeed, the IT skills gap is ever widening.

In order to compensate for these skill discrepencies, many firms have resorted to hire the ideal candidates by demanding they possess a christmas wish list of expertise in a variety of different IT disciplines.  It would not be uncommon that such individuals have a strong programming background and are brilliant DBA's.  What about training?  That is certainly a way to diminish the skills gap.

With the rise of the smart phone, many people who have long seen themselves as non-gamers have began to download and play to occupy themselves throughout the day. If you're a game developer who has a history of writing your code in C#, then perhaps this still emerging market is something you should consider taking advantage of. This, however, will require the familiarization with other programming languages.

One option for moving away from the C# language is to learn Java. Java is the programming used for apps on the android platform, billions of phones run on this programming language.

If you want to break into the android market, then learning Java is an absolute must.

There are both some pros and some cons to learning java. Firstly, if you already know C# or other languages and understand how they work, then java will be relatively easy to learn due to having similar, but quite simplified, syntax to C-based languages, the class library is large and standardized, but also very well written, and you might find that it will improve the performance and portability of your creations. Not to mention, learning java opens you up to the entirety of the android app and game market, a very large and still growing market that would otherwise stay closed off to you. That's too much ad and sale money to risk missing out on.

The few cons that come with learning the language is that, when coming from other languages, the syntax may take some getting used to. This is true for most languages. The other problem is that you must be careful with the specifics of how you write your code. While java can be written in a very streamlined fashion, it's also possible to write working, but bulky, code that will slow down your programs. Practice makes perfect, and the knowledge to avoid such pitfalls within the language.

If you wish to develop for the iOS on the other hand, knowledge of Objective C is required. The most compelling reason to learn Objective C is the market that it will open you up to. According to the website AndroidAuthority.com, in the article "Google play vs. Apple app store", users of iPhones and other iOS devices are much more likely to spend money on apps rather than downloading free ones.

Though learning Objective C might be a far jump from someone who currently writes in C#, it's certainly learn-able with a little bit of practice.

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When it comes to running a start up, leaders need to make sure that their key players are motivated. This has been seen with many companies. Back in the 1970's it was found with the inspiration and diligence of the late Daniel Nigro when he formed Kleer-Fax. More recently it was seen in David Khasidy, the founder and recently retired president of SunRay Power Management, the most dynamic green energy leader in the US today.

The question is, what is it that great leaders like David Khasidy and Daniel Nigro do that make the difference? How do the most vulnerable companies (start ups) break the mold and become a part of our everyday lives?

It starts with their mission and vision.

Create a Strong Mission and Vision

There are many reasons why start ups fail. For one, they usually lack the capital to last through the lean times. Secondly, they often don't have the tolerance for setbacks that occur. Lastly, they do not have a long-term plan, also called a mission.

When a business has a strong mission, the team knows it and their focus toward their work and service to others within and without the company reflects that. To complement that, the shorter term vision of the company needs to be present as well.

This can even be seen in sole proprietorships with no employees, such as when Brian Pascale started his law practice. His vision was to find justice for his clients while his mission was to build upon a career that had already set precedents in the area of tort law.

As his practice has grown, new staff members can sense the vision and mission he exudes.

Encourage Ownership of Projects and Processes

Start ups need to inspire and motivate their employees because they need to know that they are not only a part of something important, but that their contributions mean something.

What won't happen if they are not there? What contribution do they make, and what are the consequences of them not fulfilling their part of the work?

By encouraging ownership in projects, team members can find that the work they are doing is not only important for the organization, but that they are going to be a big part of what makes it happen. The alternative is that they feel replaceable.

Offer Incentives That Keep the Company Competitive

When team members embrace the mission and vision of the company, and then take ownership for the company's success, they are going to need to be justly rewarded.

This could include flexible schedules (for those who don't need a stringent one), use of an account at a nearby takeout place, or even the potential for ownership as a result of a vesting program.

The incentive everyone is looking for more immediately, though, is cash. When the company takes in more revenue as a result of the efforts of those on the team, rewarding them can go a long way not only in making them feel appreciated, but in encouraging them to bring in more business.

Members of a start up team are usually very talented, and commonly underpaid. However, if they believe they are going somewhere, it will make a big difference.

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