Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

When you think about the black market, I’m sure the majority of you will think of prohibition days.  When alcohol was made illegal, it did two things: It made the bad guys more money, and it put the average joe in a dangerous position while trying to acquire it.  Bring in the 21^stcentury. Sure, there still is a black market… but come on, who is afraid of mobsters anymore? Today, we have a gaming black market. It has been around for years, but will it survive? With more and more games moving towards auction houses, could game companies “tame” the gaming black market?

In the old days of gaming on the internet, we spent most of our online time playing hearts, spades… whatever we could do while connected to the internet. As the years went by, better and better games came about. Then, suddenly, interactive multiplayer games came into the picture. These interactive games, mainly MMORPGS, allowed for characters to pick up and keep randomly generated objects known as “loot”. This evolution of gaming created the black market.

In the eyes of the software companies, the game is only being leased/rented by the end user. You don’t actually have any rights to the game. This is where the market becomes black.  The software companies don’t want you making money of “virtual” goods that are housed on the software or servers of the game you are playing on.  The software companies, at this point, started to get smarter.

Where there is a demand…

Although the index is an important itemized guide of what people are searching for on the internet, it’s arguable that certain languages getting recognition is a direct result of early adopters posting tutorials and filling up discussion boards on current trends. Additionally, popular tech blogs pick up on technological shifts and broadcast related versions of the same themes.

When does the popularity of a software language matter?

1. If you want marketable skills, knowing what employers are looking for is beneficial. As an example, languages such as Java and Objective C are highly coveted in the smart-phone apps businesses.
2. A consistently shrinking language in usage is an indicator not only that employers are apt to pass on those skills but fall in danger of being obsolete.
3. Focusing on languages that are compatible with other developers increases your chances to participate on projects that companies are working on.

The python keyword global is used in a function to distinguish a local representation of a variable with the same name. 

glbvar = 0

def setglbvar():
    global glbvar # include this declaration so that updates to glbvar are NOT LOCAL to this function
    glbvar = 1

def printglbvar():
    print glbvar     # No need for global declaration to read value of globvar

setglbvar()
printglbvar()       # Prints 1