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Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

How does Google use Python?

[Mar, 21, 2014] |
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Google is one of the most popular websites in the entire world that gets millions of views each day. Therefore, it should come as no surprise that it needs a strong and reliable programming language that it can rely on to run its searches and many of the apps that Google has created. Because of this, Google uses Python to ensure that every time a user uses one of their products, it will work smoothly and flawlessly. That being said, Google uses Python in a variety of different ways, outlined below.

Code.Google.Com
Since its creation, Google has always used Python as part of its core for programming language. This can still be seen today considering the strong relationship the two have with one another. Google supports and sponsors various Python events, and Python works to better itself so that Google remains on top of cutting edge material. One way that they do this is by working with code.google.com. This is the place where Google developers go to code, learn to code and test programs. And with it being built on Python, users can experience exactly what it is that they should expect once they start using the real site.

Google AdWords
Google AdWords is a great way for people to get their websites out there, through the use of advertising. Each time a person types in a certain string of keywords, or if they have history in their cookies, then they’ll come across these AdWords. The way that these AdWords are broadcasted to online web surfers is built on the foundation from Python. Python also helps clients access their AdWord accounts, so that they can tailor where they want their advertisements to go.

Beets
If you have loads of music, but some of it is uncategorized or sitting in a music player without a name or title, Beets is for you. This Google project uses Python and a music database to help arrange and organize music. The best part about Beets is that even if it doesn’t run exactly the way that you want, you can use a bit of Python knowledge to tailor it to be more specific to your desires.

Android-Scripting
Not only does Google run off Python, but Android also has its own value for the language. Whether you are someone who is just creating your own app for your phone or if you are someone who is looking to create the next app that gets downloaded multiple millions of times, you can use Python and Android-Scripting to create an app that does exactly what you want it to do.

YouTube
YouTube one just started as a video viewer on its own, but is now a billion-dollar company that is owned by Google. YouTube uses Python to let users view and upload video, share links, embed video and much more. Much like Google itself, YouTube relies heavily on Python to run seamlessly for the amount of traffic it gets daily.

Python is not your average coding language. Instead, it is a valuable and integral part of some of the biggest websites in the world, one of which is Google. And the resources listed here are just a fraction of what Google uses Python for in total.

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3 Most Important Things Non-Programmers Should Know About Programming?

[May, 11, 2018] |
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What are the three most important things non-programmers should know about programming?

Written by Brian Knapp, credit and reprint CodeCareerGenius

Since you asked for the three most important things that non-programmers should know about, and I’ve spent most of my career working with more non-programmers than programmers, I have a few interesting things that would help.

Number One - It Is Impossible To Accurately Estimate Software Projects

No matter what is tried. No matter what tool, agile approach, or magic fairy dust people try to apply to creating software… accurately predicting software project timelines is basically impossible.

There are many good reasons for this. Usually, requirements and feature ideas change on a daily/weekly basis. Often it is impossible to know what needs to be done without actually digging into the code itself. Debugging and QA can take an extraordinary amount of time.

And worst of all…

Project Managers are always pushing for shorter timelines. They largely have no respect for reality. So, at some point they are given estimates just to make them feel better about planning.

No matter how much planning and estimation you do, it will be wrong. At best it will be directionally correct +/- 300% of what you estimated. So, a one year project could actually take anywhere between 0 and 5 years, maybe even 10 years.

If you think I’m joking, look at how many major ERP projects that go over time and over budget by many years and many hundreds of millions of dollars. Look at the F-35 fighter jet software issues.

Or in the small, you can find many cases where a “simple bug fix” can take days when you thought it was hours.

All estimates are lies made up to make everyone feel better. I’ve never met a developer or manager who could accurately estimate software projects even as well as the local weatherman(or woman) predicts the weather.

Number Two - Productivity Is Unevenly Distributed

What if I told you that in the average eight hour work day the majority of the work will get done in a 30 minute timeframe? Sound crazy?

Well, for most programmers there is a 30–90 minute window where you are extraordinarily productive. We call this the flow state.

Being in the flow state is wonderful and amazing. It often is where the “magic” of building software happens.

Getting into flow can be difficult. It’s akin to meditation in that you have to have a period of uninterrupted focus of say 30 minutes to “get in” the flow, but a tiny interruption can pull you right out.

Now consider the modern workplace environment. Programmers work in open office environments where they are invited to distract each other constantly.

Most people need a 1–2 hour uninterrupted block to get 30–90 minutes of flow.

Take the 8 hour day and break it in half with a lunch break, and then pile in a few meetings and all of a sudden you are lucky to get one decent flow state session in place.

That is why I say that most of the work that gets done happens in a 30 minute timeframe. The other 7–8 hours are spent being distracted, answering email, going to meetings, hanging around the water cooler, going to the bathroom, and trying to remember what you were working on before all these distractions.

Ironically, writers, musicians, and other creative professionals have their own version of this problem and largely work alone and away from other people when they are creating new things.

Someday the programming world might catch on, but I doubt it.

Even if this became obvious, it doesn’t sit well with most companies to think that programmers would be paid for an 8 hour day and only be cranking out code for a few hours on a good day. Some corporate middle manager would probably get the bright idea to have mandatory flow state training where a guru came in and then there would be a corporate policy from a pointy haired boss mandating that programmers are now required to spend 8 hours a day in flow state and they must fill out forms to track their time and notify their superiors of their flow state activities, otherwise there would be more meetings about the current flow state reports not being filed correctly and that programmers were spending too much time “zoning out” instead of being in flow.

Thus, programmers would spent 7–8 hours a day pretending to be in flow state, reporting on their progress, and getting all their work done in 30 minutes of accidental flow state somewhere in the middle of all that flow state reporting.

If you think I’m joking about this, I’m not. I promise you this is what would happen to any company of more than 2 employees. (Even the ones run by programmers.)

Number Three - It Will Cost 10x What You Think

Being a programmer, I get a lot of non-programmers telling me about their brilliant app ideas. Usually they want me to build something for free and are so generous as to pay me up to 5% of the profits for doing 100% of the work.

Their ideas are just that good.

Now, I gently tell them that I’m not interested in building anything for free.

At that point they get angry, but a few ask how much it will cost. I give them a reasonable (and very incorrect) estimate of what it would cost to create the incredibly simple version of their app idea.

Let’s say it’s some number like $25,000.

They look at me like I’m a lunatic, and so I explain how much it costs to hire a contract programmer and how long it will actually take. For example’s sake let’s say it is $100/hr for 250 hours.

To be clear, these are made up numbers and bad estimates (See Number One for details…)

In actuality, to build the actual thing they want might cost $250,000, or even $2,500,000 when it’s all said and done.

Building software can be incredibly complex and expensive. What most people can’t wrap their head around is the fact that a company like Google, Apple, or Microsoft has spent BILLIONS of dollars to create something that looks so simple to the end user.

Somehow, the assumption is that something that looks simple is cheap and fast to build.

Building something simple and easy for the end user is time consuming and expensive. Most people just can’t do it.

So, the average person with a brilliant app idea thinks it will cost a few hundred or maybe a few thousand dollars to make and it will be done in a weekend is so off the mark it’s not worth considering their ideas.

And programmers are too eager to play along with these bad ideas (by making bad estimates and under charging for their time) that this notion is perpetuated to the average non-programmer.

So, a good rule of thumb is that software will cost 10 times as much as you think and take 10 times as long to finish.

And that leads to a bonus point…

BONUS - Software Is Never Done

Programmers never complete a software project, they only stop working on it. Software is never done.

I’ve worked at many software companies and I’ve never seen a software project “completed”.

Sure, software gets released and used. But, it is always changing, being updated, bugs get fixed, and there are always new customer requests for features.

Look at your favorite software and you’ll quickly realize how true this is. Facebook, Instagram, Google Search, Google Maps, GMail, iOS, Android, Windows, and now even most video games are never done.

There are small armies of developers just trying to keep all the software you use every day stable and bug free. Add on the fact that there are always feature requests, small changes, and new platforms to deal with, it’s a treadmill.

So, the only way out of the game is to stop working on software. At that point, the software begins to decay until it is no longer secure or supported.

Think about old Windows 3.1 software or maybe old Nintendo Cartridge video games. The current computers and video game consoles don’t even attempt to run that software anymore.

You can’t put an old video game in your new Nintendo Switch and have it “just work”. That is what happens when you think software is done.

When programmers stop working on software the software starts to die. The code itself is probably fine, but all the other software keeps moving forward until your software is no longer compatible with the current technology.

So, those are the four most important things that non-programmers should know about programming. I know you asked for only three, so I hope the bonus was valuable to you as well.

Why did the Obamacare Website Fail?

[Mar, 20, 2014] |
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Millions of people experienced the frustration and failures of the Obamacare website when it first launched. Because the code for the back end is not open source, the exact technicalities of the initial failings are tricky to determine. Many curious programmers and web designers have had time to examine the open source coding on the front end, however, leading to reasonable conclusions about the nature of the overall difficulties.

Lack of End to End Collaboration
The website was developed with multiple contractors for the front-end and back-end functions. The site also needed to be integrated with insurance companies, IRS servers, Homeland Security servers, and the Department of Veterans Affairs, all of whom had their own legacy systems. The large number of parties involved and the complex nature of the various components naturally complicated the testing and integration of each portion of the project.

The errors displayed, and occasionally the lack thereof, indicated an absence of coordination between the parties developing the separate components. A failed sign up attempt, for instance, often resulted in a page that displayed the header but had no content or failure message. A look at end user requests revealed that the database was unavailable. Clearly, the coding for the front end did not include errors for failures on the back end.

Bloat and the Abundance of Minor Issues
Obviously, numerous bugs were also an issue. The system required users to create passwords that included numbers, for example, but failed to disclose that on the form and in subsequent failure messages, leaving users baffled. In another issue, one of the pages intended to ask users to please wait or call instead, but the message and the phone information were accidentally commented out in the code.

While the front-end design has been cleared of blame for the most serious failures, bloat in the code did contribute to the early difficulties users experienced. The site design was heavy with Javascript and CSS files, and it was peppered with small coding errors that became particularly troublesome when users faced bottlenecks in traffic. Frequent typos throughout the code proved to be an additional embarrassment and were another indication of a troubled development process.

NoSQL Database
The NoSQL database is intended to allow for scalability and flexibility in the architecture of projects that will use it. This made NoSQL a logical choice for the health insurance exchange website. The newness of the technology, however, means personnel with expertise can be elusive. Database-related missteps were more likely the result of a lack of experienced administrators than with the technology itself. The choice of the NoSQL database was thus another complication in the development, but did not itself cause the failures.

Another factor of consequence is that the website was built with both agile and waterfall methodology elements. With agile methods for the front end and the waterfall methodology for the back end, streamlining was naturally going to suffer further difficulties. The disparate contractors, varied methods of software development, and an unrealistically short project time line all contributed to the coding failures of the website.

Tech Life in Minnesota

Minnesota is one of the healthiest states, and has a highly rate of literacy. The state supports a network of public universities and colleges. It encompasses thirty two institutions in the Minnesota State Colleges and Universities System, as well as five major campuses of the University of Minnesota. According to U.S. News & World Report six of the private colleges rank among the nation's top 100 in liberal arts.

Learning is like rowing upstream:Â not to advance is to drop back.Â ~Chinese Proverb

other Learning Options

Software developers near Apple Valley have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.

The MN IT Security Group · Cordova/PhoneGap MN Users · Hot Dish Social ·

Fortune 500 and 1000 companies in Minnesota that offer opportunities for Git, Jira, Wicket, Gradle, Tableau developers

Company Name	City	Industry	Secondary Industry
The Affluent Traveler	Saint Paul	Travel, Recreation and Leisure	Travel, Recreation, and Leisure Other
Xcel Energy Inc.	Minneapolis	Energy and Utilities	Gas and Electric Utilities
Thrivent Financial for Lutherans	Minneapolis	Financial Services	Personal Financial Planning and Private Banking
CHS Inc.	Inver Grove Heights	Agriculture and Mining	Agriculture and Mining Other
Hormel Foods Corporation	Austin	Manufacturing	Food and Dairy Product Manufacturing and Packaging
St. Jude Medical, Inc.	Saint Paul	Healthcare, Pharmaceuticals and Biotech	Medical Devices
The Mosaic Company	Minneapolis	Agriculture and Mining	Mining and Quarrying
Ecolab Inc.	Saint Paul	Manufacturing	Chemicals and Petrochemicals
Donaldson Company, Inc.	Minneapolis	Manufacturing	Tools, Hardware and Light Machinery
Michael Foods, Inc.	Minnetonka	Manufacturing	Food and Dairy Product Manufacturing and Packaging
Regis Corporation	Minneapolis	Retail	Retail Other
Fastenal Company	Winona	Wholesale and Distribution	Wholesale and Distribution Other
Securian Financial	Saint Paul	Financial Services	Insurance and Risk Management
UnitedHealth Group	Minnetonka	Financial Services	Insurance and Risk Management
The Travelers Companies, Inc.	Saint Paul	Financial Services	Insurance and Risk Management
Imation Corp.	Saint Paul	Computers and Electronics	Networking Equipment and Systems
C.H. Robinson Worldwide, Inc.	Eden Prairie	Transportation and Storage	Warehousing and Storage
Ameriprise Financial, Inc.	Minneapolis	Financial Services	Securities Agents and Brokers
Best Buy Co. Inc.	Minneapolis	Retail	Retail Other
Nash Finch Company	Minneapolis	Wholesale and Distribution	Grocery and Food Wholesalers
Medtronic, Inc.	Minneapolis	Healthcare, Pharmaceuticals and Biotech	Medical Devices
LAND O'LAKES, INC.	Saint Paul	Manufacturing	Food and Dairy Product Manufacturing and Packaging
General Mills, Inc.	Minneapolis	Manufacturing	Food and Dairy Product Manufacturing and Packaging
Pentair, Inc.	Minneapolis	Manufacturing	Manufacturing Other
Supervalu Inc.	Eden Prairie	Retail	Grocery and Specialty Food Stores
U.S. Bancorp	Minneapolis	Financial Services	Banks
Target Corporation, Inc.	Minneapolis	Retail	Department Stores
3M Company	Saint Paul	Manufacturing	Chemicals and Petrochemicals

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the hartmann software group advantage

why take Git, Jira, Wicket, Gradle, Tableau Training with the hartmann software group?

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

Learn from the experts.
1. We have provided software development and other IT related training to many major corporations in Minnesota since 2002.
2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
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Prepare to hit the ground running for a new job or a new position
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Get a book of your choice from the HSG Store as a gift from us when you register for a class
Gain a lot of practical skills in a short amount of time
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