Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

In the ever changing landscape of software programming, it is not surprising that developers and employees have a different set of preferences for desired skills.  However the number one language that developers want to learn according to a survey of developers by technical recruiter, Hacker Rank is Python. This is not a surprise considering that Python has been in demand for several years and programmers tend to really enjoy this language for clear syntax, good OOP support and great shortcuts. Python, named “the language of the year” in 2007 and 2010 in the TIOBE Index and has climbed to #4 status in May of 2018.

According to the study, employers want developers who:

-  Have problem-solving skills, such as the ability to break down large, complex problems.
- Are proficient in their programming language and debugging.
- Can design systems.
- Can optimize performance.
- Have experience in reviewing and testing code.
- Are proficient in database design

Surprisingly, formal education is not the deciding factor when it comes to what companies care about the most. People with computer degrees or certifications on a resume are not necessarily a first choice for hiring managers. Others that have years of experience even if those individuals are partially self-taught in the field stand to be taken seriously in the field.   For those individuals with a passion to learn and master a skill, there are ample opportunities with smaller to mid-sized companies.

Some interesting FAQ’s from the study:

    On average, developers know 4 languages, and they aspire to learn 4 more.
    Younger developers between 18 and 24 plan to learn 6 languages.
    Folks older than 35 only plan to learn and additional 3 languages.
    The top languages developers said they will learn were, Go, Python, Scala, Kotlin, and Ruby.
    There is a large gap between employers seeking developers that know React than there are folks that can do it.

So, Why Learn Python?
It is now the most popular introductory teaching language in U.S. universities.  Python is easy to use, powerful, and versatile, making it a great choice for beginners and experts alike. It allows you to think like a programmer and not waste time understanding difficult syntax that other programming languages can command. And, because of its rapid growth, many developers contribute to the Python community and share Python libraries making creativity that much more a reality

Unless you have a great product, service or idea for which people are willing to wait, chances are highly likely that these potential clients will leave your website should your response time take too long to their incoming requests.  Ignore your application’s performance and you are more likely to be dumped by your users sooner than expected.

To improve the performance of an ASP.Net application you need to optimize your front-end UI (user interface) code as well as the back-end database. You can also think of the following tips as a brief best practices guide for the ASP.net performance optimization. So, whether you are a developer, UI designer or member of the deployment team, the following tips may help you. No matter what’s your role in the project or what you do to boost performance of your application, always remember that your goal should be to:

·          Minimize the amount of data you sent across the network.

·          Reduce the number of server requests.

Here you go (in no particular order)

At Database level