Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

Attempting to create an intelligent entry about Linux for such a wide ranging audience is a bit like trying to compare a presentation on quantum mechanics for physicists while being readable by somebody with a junior high school education.

If you are a *NIX expert, then I suggest you keep on reading so you know how to explain this world to mere mortals.

I called it *nix for a reason. It represents a family of thinking. It is not unlike the difference between the language C and C++. Are there differences between the two? Certainly. And it is not like the difference between COBOL and C.

Years ago when I ran my own vo-tech school I would teach the students there are only two things in life. MS and *NIX. A friend of mine, a genius developer in her own right was aghast.

Welcome to the career field of Business Intelligence. Business Intelligence is a concept that involves a certain level of interaction within an organism, analytically and dynamically, to come to business solutions which implement better, more effective and timely decision making. These solutions are reached by establishing an understanding of the right kinds of user data: what is going well, what is going wrong, taking and monitoring certain actions, previously unknown trends, and patterns, and improved collaboration. When all of this data is taken into account, the entire decision-making process, within a business, will inevitably improve. As an Oracle BI developer, there are specific skills which will drastically make your job easier and results more effective. As time goes on and technology changes, the list is constantly being updated. The following are skills an Oracle Business Intelligence Developer might need to know or learn in 2019.

Communication

Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.