Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants.  By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own.  Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements. 

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.

Planning on a little spring cleaning and getting rid of all those old electronics? With the way technology changes so quickly, it seems like we no sooner have one new electronic piece and there’s a new one on the market that we absolutely have to have. The result is a ton of used electronics stored away. Now it’s time to get rid of everything, here are some tips on what to do with all that old tech stuff and how to do it safely.

Save on Landfill Waste

Few people really realize where their electronics wind up when they throw them in the trash or dumpster. They assume they’re getting taken care of and just forget about them. According to the Environmental Protection Agency, one of the fastest growing components of landfill waste is electronics. The unfortunate part of this is that these electronics are filled with lead, mercury and other toxic chemicals – chemicals that find their way into our soil and water.

This results in the contamination of our lakes, streams and soil. The best way to avoid this is by knowing where your electronics are going and to dispose of them safely. Contact the recycling center in your area and ask for the best place to dispose of your old electronics.

Think of Security

Our lives are filled with electronic technology, whether it’s in the form of computers, tablets, smart phones or video games. Most of these electronics allow network sharing with people all over the world. With identity theft such a growing concern, much of our private lives and personal information is entered in the hard drives of these items.

Before you dispose of any electronics, make sure the hard drives are wiped clean of all personal information. This requires more than just “deleting” files. If you’re not sure how to correctly get rid of the information, contact a professional to do this for you. Even if you have to pay to have it done, it’s a minimal expense compared to having your private information stolen.

Find New Homes for Your Electronics

Once you’ve cleaned out your electronics of personal information, they may still be worth something to other individuals. You may know of a child or elderly person who would really appreciate a “new” computer or a tablet. Someone who has never owned a smart phone or laptop may be thrilled to suddenly own one, even if they are obsolete to you.

If you can’t find anyone that wants them, consider selling them on places like eBay, Craigslist or one of the many other online auction sites. The old saying, “one man’s junk is another man’s gold” is especially true when it comes to electronics. Many people like building computers using their own parts.

Students in computer-related programs also utilize used electronics as a form of hands-on training. Most schools also take in donated computers, televisions and cell phones. Contact your electric company or school district to get information on where you can take your old electronics. You’ll be not only cleaning out your house but also helping the environment.

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Cloud Computing: What It Means and How It Could Threaten the Traditional Outsourcing Model

Python programming language is general purpose open source programming language. One of its main features is flexibility and ease of use. Python has a variety of useful set of utilities and libraries for data processing and analytical tasks. Currently due to the rise in demand of big data processing python has grown in popularity because its features are easy to use which are core to the processing of huge chunks of information.

Guido Van Rossum, the pioneer of python, introduced python in the year 1980 and then implemented it in 1989. The intention behind the development of python was to make it open source language that can also be used for commercial projects. The fundamental principle of python is to write the code that is easy to use, highly readable and embrace writing fewer lines of code for achieving a particular task. One of the most popular standard libraries which have ready to use tools for performing a various work is Python Package Index. It was introduced in January 2016 and contains more than 72,000 packages for third-party software usage.

Python plays a critical role in linking data to customers. Recently python has found few entry barriers and many people have had access to have experienced the power of python in the past. So, what makes python the best language for big data analytics?

One of the reasons to choose python is that python ecosystem is very vibrant, the ratings at Redmonk are a proof of the strength python community. The Redmonk ranking is based on StackOverflow discussions and contribution made in Github to determine the popularity of programming language on the method used by users to ask questions about Python and the number of the open source projects contributions.