Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Microsoft has now come up with a surface tablet to compete with the Apple iPad. The Surface is the known as the ‘iPad killer’ and ‘Microsoft iPad’. Microsoft has stuck to production of software till date but this is one of its latest hardware devices that is expected to take over the Apple iPad. This is a new challenge posed by Microsoft to Apple.

            The Microsoft Surface saw its official release on 19^th June in the city of Los Angeles. It has made a great first impression and seems to be beginning a new start in the competition between the best tablets in the international market. It has 10.6’’ screen and a magnetic cover that can be used as a keyboard and also as a kickstand in order to place the device upright on tables. There has been a paradigm shift in Microsoft’s policy when it decided to do away with the tile-based Metro theme for its Desktop that is almost a trademark with it.

            There are many features that make the Surface more like a laptop than like a tablet- the most prominent one being the built- in keyboard that will be useful for business customers. As Microsoft Surface employs Windows 8 as an operating system, which is also used in its computers and laptops, it will be a lot easier for customers to switch among their devices.

            The tablet was announced by Microsoft’s CEO, Steve Ballmer, in Los Angeles at a special press conference. It was hailed to be the first of an entirely new family of a number of devices being created and developed by the company. The Surface has a thickness of 9.3mm and weighs 1.5 pounds. It has a kickstand and keyboard for its cover. It is 0.1 mm thinner than the iPad 3, which is the latest iPad from Apple.

Jeff Nelson, a former Googler and inventor of Chromebook says on Quora, “One habit I've clung to is writing small prototypes when I'm trying to learn new concepts.
For example, I'll sit down with a book or a web page, and over the course of a few hours, write 30 or 40 programs all of them only a few dozen lines long.  Each program intended to demonstrate some simple concept. This prototyping makes it very easy to try out many concepts in a short period of time.”

Miguel Paraz, Software Engineering Student habit is to “keep a log in a text file or document on my work computer. Before trying to solve a problem, I write it down first. And then I describe the details as they happen.”

.NET is a highly popular programming language from Microsoft that continues to rock the IT industry since its inception almost twelve years ago. Simply stated, it is a development framework comprising of multiple modules that helps in creating Web Applications, Windows Applications as well as Mobile Applications. The demand for .NET programmers saw a definite surge in the last decade - thanks to the evolution of the smart phones.

Listed below are some of the recent and prevalent aspects of .Net

ASP .NET - Web API

Microsoft considers Web AP I as the future of ASP .NET. The world of web is heading towards a simpler, lightweight, REST based services. Web API makes it possible with the ASP.NET MVC without the heavy lifting that WCF requires. jQuery could be utilized for displaying results in front end of the page as shown in the example in Microsoft site.