Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

 Unlike traditional online courses that charge a fee, limit enrollment and provide credit or certification, Moocs (massive open online courses) are usually free or low cost and can host hundreds of  thousands global participants.  Although MOOC have been around for years in the form of collective techie learning gatherings, participation in 2012 has ballooned at a rapid pace likened to FaceBook in its heyday.  According to The Year of the MOOCarticle in the New YorkTimes, edX, a nonprofit start-up backed by Harvard and MIT, had 370,000 registrants in the fall of its first official courses. This paled in comparison to the amount of students that Courseraattained in its first year of online learning opportunities, 1.7 million!

Will MOOCs Replace education as we know it?

Like any new trend, massive participation in online classes has its challenges. Lynda Weinman has ample experience when pointing out that they are by no means a replacement for formal education.  As a former digital animator, special effects designer and classroom college teacher, Linda paved the path for an earlier version of MOOC education in the mid 90’s when she founded Lynda.comas an aide to her own students. Over four million students and 2,200 courses later she’s confident when clarifying that many of the collegespartnered with Lynda.com use the tutorials as added features to their existing courses.  When asked in an interview with ReadWriteBuilders, if high technical companies look at online programs in terms of advancement as a supplement to traditional education or as a way for people to further their careers, Lynda feels that “it’sjust one example of something that you can do to enhance your attractiveness to potential employers. But [it’s also important to have] a portfolio and body of work, references that actually work out, showing that you had success in the past.”

MOOC Benefits:

Let’s face it, fad or not, companies are starting to ask themselves how they could possibly use machine learning and AI technologies in their organization. Many are being lured by the promise of profits by discovering winning patterns with algorithms that will enable solid predictions… The reality is that most technology and business professionals do not have sufficient understanding of how machine learning works and where it can be applied.  For a lot of firms, the focus still tends to be on small-scale changes instead of focusing on what really matters…tackling their approach to machine learning.

In the recent Wall Street Journal article, Machine Learning at Scale Remains Elusive for Many Firms, Steven Norton captures interesting comments from the industry’s data science experts. In the article, he quotes panelists from the MIT Digital Economy Conference in NYC, on businesses current practices with AI and machine learning. All agree on the fact that, for all the talk of Machine Learning and AI’s potential in the enterprise, many firms aren’t yet equipped to take advantage of it fully.

Panelist,  Michael Chui, partner at McKinsey Global Institute states that “If a company just mechanically says OK, I’ll automate this little activity here and this little activity there, rather than re-thinking the entire process and how it can be enabled by technology, they usually get very little value out of it. “Few companies have deployed these technologies in a core business process or at scale.”

Panelist, Hilary Mason, general manager at Cloudera Inc., had this to say, “With very few exceptions, every company we work with wants to start with a cost-savings application of automation.” “Most organizations are not set up to do this well.”

Today we live in the age of technology. It seems like everyone owns at least one computer, but few actually know how they work. We hear about Java tutorials and C# programming, but why are these things important?

There has been an increasing demand for those who are proficient in web development. It is a job field that has grown substantially in the past decade, and it is still continuing to flourish with no signs of stopping. Learning a web language is not only a useful skill, but a necessary one. So why, out of all of the available web languages, is Java the most valuable?

·         First off, it is a simple language that is easily learned and well known.

·         Java has been around for awhile now, and has earned its place as one of the pillars of modern day computer architecture. Information on Java is abundant, and ranges from online tutorials to books, such as "Java for Dummies."