Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Due to the advancements in technology, teens and adults alike can now partake in virtual worlds thanks to video games. Video games are enjoyed as a hobby all over the globe, but some gamers have made it their career with help from the ever-growing e-sport community. This is an inside look at the professional level of gaming from an ex-MLG participant, and what I remember going through when starting to play video games at an elite level.

One of the premiere and most popular leagues within the United States happens to be Major League Gaming or MLG for short. This is a league that usually involves more of the most recent games out, and they create circuits for each major title and its subsequent releases. Two of the most major game circuits within the MLG league were the Halo series and the Call of Duty series, both which happened to be first person shooters (FPS). There were a potential hundred or so teams within each circuit, but much like other competitions, the circuits were ran with winner’s brackets and losers brackets. This means that out of all the teams that would show up to MLG events, about the top eight of each bracket would really be known as the "elite" players. I personally played in the Gears of War circuit at venues like MLG Raleigh and MLG Toronto, and we had very few teams compared to Call of Duty and Halo. The amount of participants at each event usually varies in each circuit based on the popularity of the game being played.

When you win tournaments, the payouts are split between the team members. This means that looking at playing in the MLG for a life career is an ill-advised move. The cost to get to events and buy team passes usually negates the prizes you win most of the time, considering by the time that the prize money is split you are left with about $800 in a popular circuit (Like Call of Duty). The payouts are usually only high in special and certain occasions, one for example being the million dollar showdown that Infinity Ward hosted for Call of Duty: Modern Warfare 3 a couple years back. The way that players that make professional gaming their career get the big money now is by being sponsored by the big companies that back the league like Red Bull and Hot Pockets. MLG players like "Walshy" and "FeaR Moho" were sponsored early on in the league and were able to make a living off of the games they played. I would imagine them getting around $60K in a good year off of sponsors alone. I would go even as far as to say that if you do not have a sponsor in e-sports, you will not be financially successful in the career.

Being an MLG gamer requires passion and understanding for the games. If you just want to make money, then you are better off working at McDonalds.

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Recently, the new iOS update had added Reminders to the iPhone. If you ever found yourself setting notes on your iPhone to remember to do things, such as buying milk while at the grocery store, this process has become leagues upon leagues simpler, and faster. On your iPhone is an application named “Reminders”. Tap on this application and experience the new world of To-Do lists.

Right away, you are greeted by a screen that looks similar to a notepad, where you would be scribbling down reminders for this, and for that. To start off, tap on the plus button, and you are able to input the reminder you want. Say you want to be reminded to “Buy Milk.” Just type that into the application and you’re good to go.

But wait, there’s more. What this new application brings to the table that is extremely useful is the fact that your iPhone can remind you to do that task at a certain location, which, in this case, is buying milk. If you had saved your regular grocery store in your Maps application as a favorite location, you are able to do so. (To save a favorite location, go into your Maps application, search for your nearest grocery store that you regularly shop at, tap on the pin, tap on the blue arrow to get more information, and “Add to Bookmarks.”) In order to remind you to buy milk at your favorite grocery store, slide the “Off” to “On” and you are now able to set where you would like to be reminded at, and at what point in time. Now, you will never leave the grocery store without buying milk!

No matter what type of business you’re in, boosting your bottom line is always in the back of your mind. In a rough economy, it can be tempting to focus too much on pulling in more money and not enough on containing it from within.

That’s right, containing it. You have the potential to lose hundreds of thousands of dollars every year right under your nose from something as simple as lack of or ineffective computer training.

How much do the employees you have working for you right now really understand about technology? How good is your IT tech department? Technology changes faster than a blink of an eye and oftentimes, businesses struggle to keep their top employees trained.

With millions of dollars being lost to Internet espionage, file corruption and other computer crimes, staying on top of changes is essential. Recently, online learning centers have been emerging as the go-to method for quick and inexpensive learning. Unfortunately, this type of computer learning isn’t always the best solution.