Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.

Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.

But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.

Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants. By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own. Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements.

IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.

In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.

Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.

iPhone-Maps

[Oct, 27, 2012] |
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One of the most recent updates to the iPhone, and more specifically the operating system that is packaged with the iPhone, iOS, brought one of the most fantastic and phenomenal updates ever: an update to Maps. Maps has been used as an application that provides an easy way to find routes, and (obviously) maps about certain areas, businesses in the local vicinity, and also leaving pins on favorited locations, or pins where you have explored, and for many other reasons. However, although Maps has always been a great way to travel with, it has always been redundant to travel with, also. When you used Maps a while ago, you had to route your map, and then manually click each next button as you reached each turn or freeway exit, and the like. So, if you had to turn left on a certain street, you had to tell your phone you had done so, so it would give you the next directions. As a result, it could become very dangerous to always have your phone out, looking at it, while you are on a high-speed freeway. But, the newest update solved that, and brought a great amount of new features.

Using Maps GPS

Using Maps is as easy as it gets. Most of the time, when you are using Maps, you are using it to search for a location, and finding a way to get there. To start off, let’s search for the nearest mall, and routes to get there. Simply search a nearby mall you know about, or search the general word “mall” by tapping on the top text box, and typing in mall, and searching. Pins will drop down on the screen, and locating the mall by zooming into certain streets and locations will help you find the mall you want. Once you find the mall you desire to go to, click on the blue arrow, and scroll down, and tap on the button that says “Directions To Here.”

As a result of tapping on that particular button, a new window should show up asking where your starting location is. On default, this location is your current location; if it is anything else, simply type in the starting location into the top address bar, such as your house. Once you are ready to go, tap on route, and you should be ready to go. Well, not exactly. One of the best features that has been implemented in the new system is suggested routes, and alternative routes. If you don’t like to drive on certain streets, or roads, the system provides you with different methods to get to your destination, which may avoid a road you don’t feel like driving on that certain day, or time, or you simply don’t want to take the freeway. It’s all okay, as Maps provides you with many different routes to take. Once you find the route you want (by tapping on the certain route’s outline), click start, and you should be ready to go. Make sure you turn up your volume so you can hear the directions!

Maps for Alternative Transportation

Application Grouping

[Oct, 24, 2012] |
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Many of us who have iPhones download every interesting app we find on the App Store, especially when they’re free. They can range from a simple payment method app, to a game, to a measurement tool. But, as you may have noticed, our phones become cluttered with tons of pages that we have to swipe through to get to an app that we need on demand. However, with an update by Apple that came out not so long ago, you are able to group your applications into categories that are easily accessible, for all of you organization lovers.

To achieve this grouping method, take a hold of one of the applications you want to categorize. Take a game for example. What you want to do is press your finger on that particular application, and hold it there until all of the applications on the screen begin to jiggle. This is where the magic happens. Drag it over to another game application you want to have in the same category, and release. Your applications should now be held in a little container on your screen. However, a step ago, if you did not have another game application on the same screen, and since you can’t swipe, try putting the held game application on any application you choose, and simply remove that extra application from the list, after moving over another gaming application from a different page.

4 Key Tenants For Establishing A Successful Career In Information Technology

[Jan, 29, 2014] |
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There are a lot of articles you will find on the internet that talk about the tenants of having a successful professional career. From soft-skills to job relevant skills, there is an unending list of the do’s and don’ts for establishing a great career. However, a successful career in information technology commands some specific efforts and focus. As a result, it is critical to focus on these 4 key tenants that can help you establish a promising and successful career in Information Technology.

· Be Multi-lingual– This is the analogy of Steve Job’s famous quote ‘Stay Hungry, Stay Foolish’ as it applies to Information Technology. Gone are the days when you could train yourself on a specific programming language say Java or C++ and code your way to a successful career. The best programmers of today and tomorrow are pushing the limits and becoming experts in one of more languages. Knowing more than one programming language instantly makes you more employable since you can add value to multiple projects that require different languages. If you need proof, IT professionals knowing more than one language can attract a salary premium of £10,000 . Additionally, there is no telling how dynamic technology is and by being open to constantly learning new languages you will position yourself to get technology jobs that did not exist a few years ago

· Go Beyond the ‘How’, Focus On ‘Why’: A common theme with most information technology professionals is their ability to figure out the HOW or, in other words, applying their technical know-how in achieving the solution to a problem. This is especially true when you are working for a service based IT organization where your key job is to develop a solution for the client’s business problem. Yes, you are and will get paid to be good at the ‘How’ but to advance a career in IT; it will help you immensely to also start focussing on the ‘Why’. This stems from a famous quote by Einsten “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it”. In essence, spend time in understanding ‘Why’ are your trying to solve the problem before you get down with figuring out the ‘How’ part. The reasons for developing this mindset are two-fold. One, you will instantly distinguish yourself from thousands of other IT peers who are content with the ‘How’ part. Two, there is a good chance that you want to get ahead in your career not only as a programmer but as a system architect or a business solution consultant. This is where the habit of asking the right questions pertaining to why a certain IT solution is requires will help you build the right solution.

· Focus on the impact and results (Financial impact):This may not apply to IT professionals who are early in their careers but is paramount for senior IT professionals. For the most part, IT departments are required to make sure that the systems and the solutions function as desired and help the business run efficiently. In other words, the key metric for success for most IT professionals is being extremely good at technology, languages and Quality Assurance. However, the times are changing! No longer is the Chief Information Officer (CIO) in charge of making IT decisions. With organizations closely guarding the ROI of their investment in technology, CIOs are increasingly required to be cognizant of the financial benefits of technology so that they can justify the spending on IT. No wonder than that CFOs are increasingly pressurizing CIOs to get their act together

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the worldâ€™s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.

If confusion is the first step to knowledge, I must be a genius. ~ Larry Leissner

other Learning Options

Software developers near Santa Monica have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.

eLearning Experienced Developers (eLEDs) · Everything Web: Performance, Security, and Scalability - SF · CODAME ART+TECH ·

Fortune 500 and 1000 companies in California that offer opportunities for Microsoft developers

Company Name	City	Industry	Secondary Industry
Mattel, Inc.	El Segundo	Retail	Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc.	Irvine	Retail	Retail Other
Chevron Corp	San Ramon	Energy and Utilities	Gasoline and Oil Refineries
Jacobs Engineering Group, Inc.	Pasadena	Real Estate and Construction	Construction and Remodeling
eBay Inc.	San Jose	Software and Internet	E-commerce and Internet Businesses
Broadcom Corporation	Irvine	Computers and Electronics	Semiconductor and Microchip Manufacturing
Franklin Templeton Investments	San Mateo	Financial Services	Investment Banking and Venture Capital
Pacific Life Insurance Company	Newport Beach	Financial Services	Insurance and Risk Management
Tutor Perini Corporation	Sylmar	Real Estate and Construction	Construction and Remodeling
SYNNEX Corporation	Fremont	Software and Internet	Data Analytics, Management and Storage
Core-Mark International Inc	South San Francisco	Manufacturing	Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation	Los Angeles	Manufacturing	Chemicals and Petrochemicals
Yahoo!, Inc.	Sunnyvale	Software and Internet	Software and Internet Other
Edison International	Rosemead	Energy and Utilities	Gas and Electric Utilities
Ingram Micro, Inc.	Santa Ana	Computers and Electronics	Consumer Electronics, Parts and Repair
Safeway, Inc.	Pleasanton	Retail	Grocery and Specialty Food Stores
Gilead Sciences, Inc.	San Mateo	Healthcare, Pharmaceuticals and Biotech	Pharmaceuticals
AECOM Technology Corporation	Los Angeles	Real Estate and Construction	Architecture,Engineering and Design
Reliance Steel and Aluminum	Los Angeles	Manufacturing	Metals Manufacturing
Live Nation, Inc.	Beverly Hills	Media and Entertainment	Performing Arts
Advanced Micro Devices, Inc.	Sunnyvale	Computers and Electronics	Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp	San Francisco	Energy and Utilities	Gas and Electric Utilities
Electronic Arts Inc.	Redwood City	Software and Internet	Games and Gaming
Oracle Corporation	Redwood City	Software and Internet	Software and Internet Other
Symantec Corporation	Mountain View	Software and Internet	Data Analytics, Management and Storage
Dole Food Company, Inc.	Thousand Oaks	Manufacturing	Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc.	Los Angeles	Real Estate and Construction	Real Estate Investment and Development
First American Financial Corporation	Santa Ana	Financial Services	Financial Services Other
The Gap, Inc.	San Francisco	Retail	Clothing and Shoes Stores
Ross Stores, Inc.	Pleasanton	Retail	Clothing and Shoes Stores
Qualcomm Incorporated	San Diego	Telecommunications	Wireless and Mobile
Charles Schwab Corporation	San Francisco	Financial Services	Securities Agents and Brokers
Sempra Energy	San Diego	Energy and Utilities	Gas and Electric Utilities
Western Digital Corporation	Irvine	Computers and Electronics	Consumer Electronics, Parts and Repair
Health Net, Inc.	Woodland Hills	Healthcare, Pharmaceuticals and Biotech	Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc.	Irvine	Healthcare, Pharmaceuticals and Biotech	Biotechnology
The Walt Disney Company	Burbank	Media and Entertainment	Motion Picture and Recording Producers
Hewlett-Packard Company	Palo Alto	Computers and Electronics	Consumer Electronics, Parts and Repair
URS Corporation	San Francisco	Real Estate and Construction	Architecture,Engineering and Design
Cisco Systems, Inc.	San Jose	Computers and Electronics	Networking Equipment and Systems
Wells Fargo and Company	San Francisco	Financial Services	Banks
Intel Corporation	Santa Clara	Computers and Electronics	Semiconductor and Microchip Manufacturing
Applied Materials, Inc.	Santa Clara	Computers and Electronics	Semiconductor and Microchip Manufacturing
Sanmina Corporation	San Jose	Computers and Electronics	Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc.	Santa Clara	Telecommunications	Telecommunications Equipment and Accessories
Avery Dennison Corporation	Pasadena	Manufacturing	Paper and Paper Products
The Clorox Company	Oakland	Manufacturing	Chemicals and Petrochemicals
Apple Inc.	Cupertino	Computers and Electronics	Consumer Electronics, Parts and Repair
Amgen Inc	Thousand Oaks	Healthcare, Pharmaceuticals and Biotech	Biotechnology
McKesson Corporation	San Francisco	Healthcare, Pharmaceuticals and Biotech	Pharmaceuticals
DIRECTV	El Segundo	Telecommunications	Cable Television Providers
Visa, Inc.	San Mateo	Financial Services	Credit Cards and Related Services
Google, Inc.	Mountain View	Software and Internet	E-commerce and Internet Businesses

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the hartmann software group advantage

why take Microsoft Training with the hartmann software group?

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

Learn from the experts.
1. We have provided software development and other IT related training to many major corporations in California since 2002.
2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
Discover tips and tricks about Microsoft programming
Get your questions answered by easy to follow, organized Microsoft experts
Get up to speed with vital Microsoft programming tools
Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
Prepare to hit the ground running for a new job or a new position
See the big picture and have the instructor fill in the gaps
We teach with sophisticated learning tools and provide excellent supporting course material
Books and course material are provided in advance
Get a book of your choice from the HSG Store as a gift from us when you register for a class
Gain a lot of practical skills in a short amount of time
We teach what we know…software
We care…

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Using Maps GPS

Maps for Alternative Transportation

Tech Life in California

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