The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

Last year, Hewlett-Packard purchased Autonomy for $10 billion, enduring a number of arrows from its competitor Oracle. What a difference a year is!

Since the purchase HP saw the leaving of Autonomy CEO Mike Lynch, which was not on friendly terms. It also saw the departure of the whole original management team and 20 percent of the staff. Now, the question is whether or not HP will see its move compensate or become another WebOS-style fiasco, marking the company needs to stay with hardware.

C# PROGRAMMING –MAIN DESIGN GOALS

C# is a popular programming language these days, and it was designed from inception to provide a simple, clean, general purpose programming language for those intending to work within the confines of Microsoft’s .NET framework.  Since then, it has been approved as one of the standard languages by both ECMA and ISO, making C# programming an essential tool in every programmers’ kit.

Different languages have different uses and specialties, and C# was designed for programmers to be able to use it to create different components for use in software that would be deployed and distributed en masse, to live use environments.  This means that designers had to really put an emphasis on making the actual source code extremely compatible and portable.  Those already familiar with C or C++ should definitely notice this emphasis.

Another particular point of emphasis during design was focus on internationalization of the language; it was intended from inception to be available all over the world, and to see all sorts of different implementations based on variance in regional programming technique.  The resultant use should help the language develop sophistication as it is refined throughout different versions.

There are normally two sides to the story when it comes to employment. On one hand, employers hold the view that the right candidate is a hard find; while on the other, job hunters think that it’s a tasking affair to land a decent job out there.

Regardless of which side of the divide you lay, landing good work or workers is a tedious endeavor. For those looking to hire, a single job opening could attract hundreds or thousands of applicants. Sifting through the lot in hope of finding the right fit is no doubt time consuming. Conversely, a job seeker may hold the opinion that he or she is submitting resumes into the big black hole of the Internet, never really anticipating a response, but nevertheless sending them out rather than sit back doing nothing.

A recruitment agency normally keeps an internal database of applicants and resumes for current and future opportunities. They first do a database search to try and identify qualified and screened candidates from their existing crop of talent. Most often the case, they’ll also post open positions online through industry websites and job boards so as to net other possible applicants.

When it comes to IT staffing needs, HR managers even find a more challenging process in their hands. This is because the IT department is one of the most sensitive in any given organization where a single slip-up could be disastrous for the company (think data security, think finances when the IT guys are working in tandem with accounts). You get the picture, right?