Web Development Training Classes in Petaluma, California
Learn Web Development in Petaluma, California and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current Web Development related training offerings in Petaluma, California: Web Development Training
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Blog Entries publications that: entertain, make you think, offer insight
Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).
Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.
According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.
The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.
Information Technology (IT) tools are here to support your business in the global market. Effective communication is key for IT and business experts to collaborate effectively in search of solutions. Consulting, reaching out for help to a third-party, can bridge the gap between your business marketing experts and IT operations experts, especially with the emergence of big data analytics and its implication on the global market. Having the right consultants equipped with business knowledge and data technology expertise can make a difference.
Your marketing organization is probably familiar with digital tools and conducting global research. Its results can uncover the journey customers take to purchase your products or use your services. It can highlight the pain points and frictions that prevent their experiences with you to be delightful and amazing. Armed with this knowledge and beautiful compelling presentations, marketing executives expect that IT operations leaders will translate these insights into actions.
But people in IT operations are too involved in meeting key performance indicators that have nothing to do with the end customers. Meeting requirements of faster and cheaper don't translate very well into customer satisfaction. A classic breakdown in communication is described in a Harvard Business Review article, “A Technique to Bridge the Gap Between Marketing and IT.” The author goes on to describe how a new CIO at a bank found IT to be focused on the internal organization as their customers, rather than the real end customer. Moreover, no one was looking at the incident reports which clearly showed that incidents were increasing. And nobody looked at what these incidents were doing to the bank’s customers. The startling and scary numbers of incidents were caught and addressed and brought down from 1,000 to 600 or (40%) and later to 450 per week.
Surprisingly, these type of seemingly isolated scenarios are still being discovered within organizations presently, sometimes internally, and through third party insights such as consultants. By engaging consultants to provide a perspective based on what they’ve experienced before, they can often bring new and innovative ideas or possible challenges to the table that an internal processes probably wouldn’t have been able to see on their own. Often, third party input can help to provide the translation needed to go from marketing research results into actions that IT operations can understand and make sense in their high-performance culture. When companies understand and use this knowledge to reassess how to improve their customer experiences, they work backward from what customers want to achieve significantly higher improvements.
IT and business management are more and more being asked to move away from their traditional roles, such as IT being the "technology infrastructure gatekeeper", and instead become enablers across the enterprise of effective collaboration, big data consumers, and key players in driving desired business outcomes. Marketing leaders look to technology as a way to facilitate the customer's journey and his positive experience of it, bring more clients, and meet increasingly higher loyalty goals. They rely on IT projects to enable big data-based behavioral targeting anywhere in the global market. This means projects to analyze search engine results, improve website personalization and optimization, and building of mobile applications for a more personal experience. All these are projects that consultants with their communication, consulting and technical expertise are well prepared to help in order to bridge the expectation gap between IT and other business organizations.
In order to meet these 21st-century business challenges, Information Technology organizations have been transitioning from waterfall stage-gate project management approaches to agile development. The stage-gate method applies a step-by-step approach where waiting, reviewing and approving are required before moving to the next step in the project. Agile management emphasizes collaboration, no decision hierarchies, and few people roles for making quick, customer-focused small changes over time to deliver solutions that delight and amaze customers. Agile development has allowed many businesses to respond quickly to changing customer desires and expectations. But moving to continuous delivery is a struggle requiring focused, dedicated teams that are not well suited to the traditional matrix organization where people are resources whose time must be "chopped" into many pieces and shared among many projects. Agile teams meet frequently as often as daily but never waiting more than a week to do so.
Marketing people are externally focused. IT people are internally focused. The first works with customer emotions. The second works to increase efficiency. Big data analytic tools are used by the first and supported by the second. Consultants can be the glue that helps both come together in effective collaborations that deliver positive business outcomes in both global and local markets.
Being treated like a twelve year old at work by a Tasmanian-devil-manager and not sure what to do about it? It is simply a well-known fact that no one likes to be micro managed. Not only do they not like to be micro managed, but tend to quit for this very reason. Unfortunately the percentage of people leaving their jobs for this reason is higher that you would imagine. Recently, an employee retention report conducted by TINYpulse, an employee engagement firm, surveyed 400 full-time U.S. employees concluded that, "supervisors can make or break employee retention."
As companies mature, their ability to manage can be significant to their bottom line as employee morale, high staff turnover and the cost of training new employees can easily reduce productivity and consequently client satisfaction. In many cases, there is a thin line between effective managing and micro managing practices. Most managers avoid micro managing their employees. However, a decent percentage of them have yet to find effective ways to get the most of their co-workers. They trap themselves by disempowering people's ability to do their work when they hover over them and create an unpleasant working environment. This behavior may come in the form of incessant emailing, everything having to be done a certain way (their way), desk hovering, and a need to control every part of an enterprise, no matter how small.
Superimpose the micro manager into the popular practice of Agile-SCRUM methodology and you can imagine the creative ways they can monitor everything in a team, situation, or place. Although, not always a bad thing, excessive control, can lead to burnout of managers and teams alike. As predicted, agile project management has become increasingly popular in the last couple of decades in project planning, particularly in software development. Agile methodology when put into practice, especially in IT, can mean releasing faster functional software than with the traditional development methods. When done right, it enables users to get some of the business benefits of the new software faster as well as enabling the software team to get rapid feedback on the software's scope and direction.
Despite its advantages, most organizations have not been able to go “all agile” at once. Rather, some experiment with their own interpretation of agile when transitioning. A purist approach for instance, can lead to an unnecessarily high agile project failure, especially for those that rely on tight controls, rigid structures and cost-benefit analysis. As an example, a premature and rather rapid replacement of traditional development without fully understating the implications of the changeover process or job roles within the project results in failure for many organizations.
Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved. By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.
What Exactly is Big Data?
Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.
Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.
How do Big Data Companies Emerge?
All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.
The Top Five:
These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.
1. Splunk
Splunk is currently valued at $186 million. It is essentially a program service that allows companies to turn their own raw data collections into usable information.
2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.
3. Mu Sigma
Mu Sigma is valued at $114 million. It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.
4. Palantir
Palantir is valued at $78 million. It offers data analysis software to companies so they can manage their own raw data analysis.
5. Cloudera
Cloudera is valued at $61 million. It offers services, software and training specifically related to the Apahce Hadoop-based programs.
The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.
Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html
http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/
http://www.whatsabyte.com/
Related:
Top Innovative Open Source Projects Making Waves in The Technology World
Is the U.S. the Leading Software Development Country?
How to Keep On Top Of the Latest Trends in Information Technology
Tech Life in California
| Company Name | City | Industry | Secondary Industry |
|---|---|---|---|
| Mattel, Inc. | El Segundo | Retail | Sporting Goods, Hobby, Book, and Music Stores |
| Spectrum Group International, Inc. | Irvine | Retail | Retail Other |
| Chevron Corp | San Ramon | Energy and Utilities | Gasoline and Oil Refineries |
| Jacobs Engineering Group, Inc. | Pasadena | Real Estate and Construction | Construction and Remodeling |
| eBay Inc. | San Jose | Software and Internet | E-commerce and Internet Businesses |
| Broadcom Corporation | Irvine | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Franklin Templeton Investments | San Mateo | Financial Services | Investment Banking and Venture Capital |
| Pacific Life Insurance Company | Newport Beach | Financial Services | Insurance and Risk Management |
| Tutor Perini Corporation | Sylmar | Real Estate and Construction | Construction and Remodeling |
| SYNNEX Corporation | Fremont | Software and Internet | Data Analytics, Management and Storage |
| Core-Mark International Inc | South San Francisco | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
| Occidental Petroleum Corporation | Los Angeles | Manufacturing | Chemicals and Petrochemicals |
| Yahoo!, Inc. | Sunnyvale | Software and Internet | Software and Internet Other |
| Edison International | Rosemead | Energy and Utilities | Gas and Electric Utilities |
| Ingram Micro, Inc. | Santa Ana | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Safeway, Inc. | Pleasanton | Retail | Grocery and Specialty Food Stores |
| Gilead Sciences, Inc. | San Mateo | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
| AECOM Technology Corporation | Los Angeles | Real Estate and Construction | Architecture,Engineering and Design |
| Reliance Steel and Aluminum | Los Angeles | Manufacturing | Metals Manufacturing |
| Live Nation, Inc. | Beverly Hills | Media and Entertainment | Performing Arts |
| Advanced Micro Devices, Inc. | Sunnyvale | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Pacific Gas and Electric Corp | San Francisco | Energy and Utilities | Gas and Electric Utilities |
| Electronic Arts Inc. | Redwood City | Software and Internet | Games and Gaming |
| Oracle Corporation | Redwood City | Software and Internet | Software and Internet Other |
| Symantec Corporation | Mountain View | Software and Internet | Data Analytics, Management and Storage |
| Dole Food Company, Inc. | Thousand Oaks | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
| CBRE Group, Inc. | Los Angeles | Real Estate and Construction | Real Estate Investment and Development |
| First American Financial Corporation | Santa Ana | Financial Services | Financial Services Other |
| The Gap, Inc. | San Francisco | Retail | Clothing and Shoes Stores |
| Ross Stores, Inc. | Pleasanton | Retail | Clothing and Shoes Stores |
| Qualcomm Incorporated | San Diego | Telecommunications | Wireless and Mobile |
| Charles Schwab Corporation | San Francisco | Financial Services | Securities Agents and Brokers |
| Sempra Energy | San Diego | Energy and Utilities | Gas and Electric Utilities |
| Western Digital Corporation | Irvine | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Health Net, Inc. | Woodland Hills | Healthcare, Pharmaceuticals and Biotech | Healthcare, Pharmaceuticals, and Biotech Other |
| Allergan, Inc. | Irvine | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
| The Walt Disney Company | Burbank | Media and Entertainment | Motion Picture and Recording Producers |
| Hewlett-Packard Company | Palo Alto | Computers and Electronics | Consumer Electronics, Parts and Repair |
| URS Corporation | San Francisco | Real Estate and Construction | Architecture,Engineering and Design |
| Cisco Systems, Inc. | San Jose | Computers and Electronics | Networking Equipment and Systems |
| Wells Fargo and Company | San Francisco | Financial Services | Banks |
| Intel Corporation | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Applied Materials, Inc. | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Sanmina Corporation | San Jose | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Agilent Technologies, Inc. | Santa Clara | Telecommunications | Telecommunications Equipment and Accessories |
| Avery Dennison Corporation | Pasadena | Manufacturing | Paper and Paper Products |
| The Clorox Company | Oakland | Manufacturing | Chemicals and Petrochemicals |
| Apple Inc. | Cupertino | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Amgen Inc | Thousand Oaks | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
| McKesson Corporation | San Francisco | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
| DIRECTV | El Segundo | Telecommunications | Cable Television Providers |
| Visa, Inc. | San Mateo | Financial Services | Credit Cards and Related Services |
| Google, Inc. | Mountain View | Software and Internet | E-commerce and Internet Businesses |
training details locations, tags and why hsg
The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:
- Learn from the experts.
- We have provided software development and other IT related training to many major corporations in California since 2002.
- Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
- Discover tips and tricks about Web Development programming
- Get your questions answered by easy to follow, organized Web Development experts
- Get up to speed with vital Web Development programming tools
- Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
- Prepare to hit the ground running for a new job or a new position
- See the big picture and have the instructor fill in the gaps
- We teach with sophisticated learning tools and provide excellent supporting course material
- Books and course material are provided in advance
- Get a book of your choice from the HSG Store as a gift from us when you register for a class
- Gain a lot of practical skills in a short amount of time
- We teach what we know…software
- We care…
Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.
