Google Email and Scanning Scam

by HSG on Mar 23, 2017 in Articles from Software Fans

Like me, I believe most people go about their business never to give a serious thought about their assumed private correspondence when using Gmail to email friends, colleagues and business associates.  As it turns out, your daily banter may not be so private after all.  A recent article in Fortune Magazine, “Judge Rejects Google Deal Over Email Scanning” caught my attention and an immediate thought dominated my curiosity…Google email and scanning scam.  

 

Teaching You Tools to Become Empowered
To build a successful business and career, you must always keep up with changes in the IT Marketplace. AWS, Office 365, LinkedIn, Sales Force, SEO, Social Media are just a few examples of where knowledge is a huge factor for success.
Training with HSG addresses your knowledge gaps and provides you with the requisite tools to outpace the competition.

In essence, the article describes Googles’ agreement to change the way it scans incoming messages so that it no longer reads emails while they are in transit, but only when they are in someone's inbox! So, what exactly does that mean? Judge Koh, a San Francisco federal judge, said she's not so sure about that. Her ruling claims the settlement does not provide an adequate technical explanation of Google's workaround, which involves scanning in-transit emails for security purposes, and then later parsing them for advertising data. The judge also proposed a legal settlement to pay $2.2 million to lawyers, but nothing to consumers.

My interest in this story is not so much about the proposed settlements or the specific details about how Google or any of the web giants settle claims based on vague legal language. It is however, more about the naiveté of myself and perhaps many others that never question how the email scanning process really works. I wonder, do most of us really care that Gmail uses contents of our mail to display targeted ads?

 

Here are some examples of people’s reactions on this on-going saga:

 

“If you're getting something for free then you're probably the product, not the consumer. Ladies night at the bar? No, you aren't drinking for free. You're the product being sold to the men. Free email? No, you aren't getting a service that millions are spent to develop and run for free. You're the product being sold to the advertisers, data conglomerates, and so on. So, in reality you have a very distinct, real-money recurring value. You may not be able to personally realize direct monetary income from it” …. Slashdot res ponder

 

“I don’t quite understand the legal reasons behind this case. What difference does it make on the order of ads scanning, whether it happens before or after it’s available to the Gmail Inbox, given that’s it’s inevitably going to happen regardless? The Verge, 

 

responder 

other blog entries

Course Directory [training on all levels]

Upcoming Classes
Gain insight and ideas from students with different perspectives and experiences.

Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.

did you know? HSG is one of the foremost training companies in the United States

Information Technology Training that enables companies to build better applications and expertly manage the software development process.

Our courses focus on two areas: the most current and critical object-oriented and component based tools, technologies and languages; and the fundamentals of effective development methodology. Our programs are designed to deliver technology essentials while improving development staff productivity.

Personalized courses for unique business and technology needs

An experienced trainer and faculty member will identify the client's individual training requirements, then adapt and tailor the course appropriately. Our custom training solutions reduce time, risk and cost while keeping development teams motivated. The Hartmann Software Group's faculty consists of veteran software engineers, some of whom currently teach at several Colorado Universities. Our faculty's wealth of knowledge combined with their continued real world consulting experience enables us to produce more effective training programs to ensure our clients receive the highest quality and most relevant instruction available. Instruction is available at client locations or at various training facilities located in the metropolitan Denver area.

Upcoming Classes

consulting services we do what we know ... write software

Design and Development
Application lifecycle management
We generate use cases, UML documentation, architect the system, create an object model, iteratively develop the system, unit and system test and modularize where necessary. These types of engagements are typically longterm and, almost always, incorporate a variety of software technologies.
If you are in need of expertise but only require the assistance of one or two engineers, the Hartmann Software Group can be of help. Instead of procuring talent by way of a placement agency who is likely to contact us, come to the Hartmann Software Group directly. You may realize some savings.
Mentor
The best way to learn is by doing.

The coaching program integrates our course instruction with hands on software development practices. By employing XP (Extreme Programming) techniques, we teach students as follows:

Configure and integrate the needed development tools

MOntitor each students progress and offer feedback, perspective and alternatives when needed.

Establish an Action plan to yield a set of deliverables in order to guarantee productive learning.

Establish an Commit to a deliverable time line.

Hold each student accountable to a standard that is comparable to that of an engineer/project manager with at least one year's experience in the field.

These coaching cycles typically last 2-4 weeks in duration.

Provide Expertise
Services for your business growth.
With the introduction of smart devices, e-marketplaces, electronic forms, SEO practices, big data, virtual office environments, media streaming and so much more, there is hardly a business whose livelihood is not, in some way, dependent upon the inclusion of such software functionality into its online presence, work environment and product offerings. Such inclusion often presents a complex array of challenges that are far beyond the expertise of the business as it demands an understanding of technological options, modular decomposition, backend systems integration and web services. Most importantly, the business requires IT talent and expertise; this is where the Hartmann Software Group shines. To that end, here is an overview of some of the services that we offer:

Business Rule isolation and integration for large scale systems using Blaze Advisor

Develop Java, .NET, Perl, Python, TCL and C++ related technologies for Web, Telephony, Transactional i.e. financial and a variety of other considerations.

Windows and Unix/Linux System Administration.

Application Server Administration, in particular, Weblogic, Oracle and JBoss.

Desperate application communication by way of Web Services (SOAP & Restful), RMI, EJBs, Sockets, HTTP, FTP and a number of other protocols.

Graphics Rich application development work i.e. fat clients and/or Web Clients to include graphic design

Performance improvement through code rewrites, code interpreter enhancements, inline and native code compilations and system alterations.

Mentoring of IT and Business Teams for quick and guaranteed expertise transfer.

Architect both small and large software development systems to include: Data Dictionaries, UML Diagrams, Software & Systems Selections and more