I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

It is rather unfortunate that in the ever changing and rapidly improving world of technology, we hardly remember the geniuses who through their inventions laid the foundation for many of the conveniences and features we now enjoy in our favorite communication devices.

This article is a tribute to the ten people who made these discoveries and an attempt to bring their achievements into the limelight.

1.      Marty Cooper

Did you know that Cooper was the first to file the patent in 1973, when he was already working for Motorola for the “radio telephone system”. The Cooper’s Law is his brainchild and to think that he himself was inspired to come out with the patent was Star Trek and its Captain Kirk is indeed revealing.

2. Mike Lazardidis
 

With an ever increasing rise in the use of employment testing, certification testing and need to get a degree, I thought I would write this basic guide on how to study for exams.  Although it was originally written with the college student in mind, the fundamentals still apply to all of us in the workforce.

There are few things that strike terror into the hearts of students more than exam day, particularly if they have inadequate study skills. Perhaps these students study for hours and hours, only to discover that by exam time they've forgotten everything they've read. Below are a few study tips to help struggling students remember the information they've reviewed for their exams. 

-Use memory tricks. There are a number of memory tricks that you can use to help you remember large amounts of information. For example, the use of acronyms (such as Roy G Biv to remember the colors of the rainbow) can be very helpful. In addition, you can use visualization techniques, similes, and songs to assist you in recalling your study material.

-Don't cram. Your brain requires time to absorb facts. If you know about a test in advance, start studying right away for a little bit every day, ramping up your efforts as the exam approaches.

-Take frequent breaks while studying. It may seem counter-intuitive that spending less time studying might actually help you remember more of what you've read. But taking appropriately timed study breaks will keep your mind fresh and make sure you don't stress too much.

-Write it out. For many people, writing information down as they read it is the best way to learn it. Don't just write exactly what you read, however; by rewording the information or even drawing a picture or diagram you commit it to your memory in more than one way, allowing you to remember it easier later.

-Teach it to a friend. To remember information, you have to understand it. And in order to teach information, you need to understand it as well. Nothing tests your ability to recall facts better than teaching them to another person. Find a friend unfamiliar with your study material and teach them a lesson in the subject.

-Get plenty of sleep the night before the exam. Finally, be sure to get a good night's rest the night before you take the exam. Falling asleep at your desk will accomplish nothing. This will help you be more alert while you are taking your test, and will allow you to retain more information.

 

Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.