Like me, I believe most people go about their business never to give a serious thought about their assumed private correspondence when using Gmail to email friends, colleagues and business associates.  As it turns out, your daily banter may not be so private after all.  A recent article in Fortune Magazine, “Judge Rejects Google Deal Over Email Scanning” caught my attention and an immediate thought dominated my curiosity…Google email and scanning scam.  

In essence, the article describes Googles’ agreement to change the way it scans incoming messages so that it no longer reads emails while they are in transit, but only when they are in someone's inbox! So, what exactly does that mean? Judge Koh, a San Francisco federal judge, said she's not so sure about that. Her ruling claims the settlement does not provide an adequate technical explanation of Google's workaround, which involves scanning in-transit emails for security purposes, and then later parsing them for advertising data. The judge also proposed a legal settlement to pay $2.2 million to lawyers, but nothing to consumers.

My interest in this story is not so much about the proposed settlements or the specific details about how Google or any of the web giants settle claims based on vague legal language. It is however, more about the naiveté of myself and perhaps many others that never question how the email scanning process really works. I wonder, do most of us really care that Gmail uses contents of our mail to display targeted ads?

There are many excellent opportunities for IT professionals to present themselves to corporate entities for future consulting positions. You can find yourself in your next consulting engagement if you are willing to combine your IT skill-set, a good amount of corporate research and a bit of old fashioned moxie. Contrary to popular practice for applying for jobs through placement agencies and recruiters, it’s possible to meet with hiring managers, representing your firm, you, directly.

Although recruiters may not take a fee directly from you, the fact that they charge a fee for their services to a company after your placement may keep them from being able to place you. On the other hand, corporations searching for individuals with advanced knowledge of IT functions cannot rely on the friends and family of current employees to find superior consults in all fields.

What are some other options? First take the time to research corporations you would like to consult with. Look for the ones that most likely are complementary to your area of expertise because of the goods they produce or the services they provide to the public. Or you may opt to choose a company that is geographically close to where you live for the convenience of a short daily commute.  

Another way to find your next consulting job is to actively scan the news and see what corporations are making waves within their individual marketplaces. This is a good indicator of possible expansion and the need to hire on a contractual basis. Another good indicator of a need for IT professionals is a mention of a company relocation or expansion. Growth or renovation of office environments is often accompanied by a modernization of IT systems. Current IT team members may not be relocating or might not be familiar with systems other than the ones they already service.

Do as much research as possible about each corporation from their own websites and other sources dedicated to their particular field of endeavor. This gives you the edge in being able to speak about the IT systems they already have in place or your ideas for adapting their line of work or new product with the use of an IT system advancement. Their websites will often have a list of their corporate management. Make sure you address your cover-letter and resume to not only the Director of Human Resources, but to all executives in charge of their IT departments. Be specific in your abilities and the fact that you can be flexible with hiring arrangements.

Attend job fairs that have an emphasis on the more technical fields. When possible, also circulate your resume both digitally and in paper format to smaller and mid-sized companies. These corporations may not be able to maintain their own full-time IT group for fiscal reasons and your consulting prowess may be able to “save the day” for them in an emergency. You can become part of a corporate team on your own; all it takes is additional work on your part. However after your consultant job placement, you will be pleased that your efforts have succeeded so well.

This section of our beginning python training class always stumps students.  Firstly, because they need to know the difference between a function and a method.  Secondly, they need to understand object oriented programming concepts.  Thirdly, they need to realize that python has three types of methods.  Then they need to know how to use each method, which means they need to know the purpose of each method type.  Then they have to understand mutable versus non-mutable types.  The list goes on.  As part of our python tutorial, I hope to shed some light on this confusing topic.

To begin, the difference between a function and a method in python is that a method is defined within a class.  Here is an illustration:

#function

	def greeting():
	                print "Hello, I hope you're having a great day!"

	class HSGPrinter(object):
	                #method
	                def greeting(self): 
	                                print "Hello, I hope you're having a great day!"

As should be obvious, the second definition of greeting is encapsulated within the HSGPrinter class and is , therefore, refered to as a method.

The astute reader will notice that the greeting method contains one parameter named self.  For those who know C++ , Java or C#, self is equivalent to this i.e. it is a reference to the invoking object:

The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.