Instructor-led training
Introduction to Google Analytics Training in Magdeburg, Germany
This course introduces the student to web analysis using Google Analytics.
What you'll learn
This course introduces the student to web analysis using Google
Analytics. Performance objectives are as follows: Fundamentals of
web metrics and web analytics Understand what web analytics can do
for your business How Google Analytics works Key features and
capabilities of Google Analytics How to set up accounts, web
properties, and profiles in Google Analytics How to activate Google
Analytics tracking How to navigate the reporting interface How
to use and customize the dashboard How to export data from reports
Various methods to slice and dice your data Analyzing and
interpreting default reports Best Practices for Setting Filters in
Google Analytics How to Apply Filters in Google Analytics How to
Incorporate Goals in Google Analytics How to Interpret Reports for
Analyzing Goals How to Create Funnels in Google Analytics How to
Interpret the Funnel Virtualization Report Integrate Google AdWords
with Google Analytics
Prerequisites
Basic computing skills, such as opening, closing, and saving documents.
Experience with web browsing using IE, Safari, or other browsers is recommended.
Course Outline
- Lesson 1: Overview and Background of Web Analytics
- Topic 1A: Introduction to Web Analytics
- Topic 1B: Why Learn Web Analytics: Analytics vs. Reporting
- Topic 1C: Fundamentals of Web Analytics
- Lesson 2: Introduction to Google Analytics
- Topic 2A: Basics of Google Analytics
- Topic 2B: Getting Started with Google Analytics
- Topic 2C: Google Analytics Code Snippets
- Topic 2D: Access Management
- Lesson 3: Reports in Google Analytics
- Topic 3A: Introduction to Reports in Google Analytics
- Topic 3B: Understanding the Report Layout
- Topic 3C: Exporting Your Data from Google Analytics
- Topic 3D: Digging Into Reports
- Topic 3E: Audience Reports Demystified
- Topic 3F: Traffic Sources Report Demystified
- Topic 3G: Reports
- Lesson 4: Understanding Filters in Google Analytics
- Topic 4A: Introduction to Filters
- Topic 4B: Overview of Different Types of Filters
- Lesson 5: Goals in Google Analytics
- Topic 5A: Introduction to Goals
- Topic 5B: Configuring Goals
- Topic 5C: Analyzing Goals Using Standard Reports
- Lesson 6: Funnels in Google Analytics
- Topic 6A: Introduction to Funnels
- Topic 6B: Building a funnel in Google Analytics
- Topic 6C: Funnel Visualization Report
- Lesson 7: Integrating Google AdWords with Google Analytics
- Topic 7A: Tracking Online Marketing Campaigns through Google Analytics
Training locations
Introduction to Google Analytics training across the U.S. and beyond.
We provide Introduction to Google Analytics training onsite and live online for organizations throughout the United States and internationally.
View all Introduction to Google Analytics training locations
- Saarbrucken
- Essen
- Bremen
- Wuppertal
- Frankfurt
- Furth
- Hannover
- Koblenz
- Munster
- Mannheim
- Bielefeld
- Karlsruhe
- Chemnitz
- Lubeck
- Rostock
- Erfurt
- Dusseldorf
- Wiesbaden
- Braunschweig
- Leipzig
- Munich
- Hamburg
- Potsdam
- Heidelberg
- Kiel
- Stuttgart
- Dresden
- Cologne
- Bonn
- Duisburg
- Nurnberg
- Kassel
- Magdeburg
- Augsburg
- Freiburg
- Berlin
- Dortmund
- Osnabruck
Train your team with HSG
Private, instructor-led training customized for your organization.
- Onsite or live online delivery
- Customized curriculum
- Training for groups of 3 or more
- Flexible scheduling
- Experienced instructors
Questions? Call us at 303.377.6176
or email info@hartmannsoftware.com
Ready to train your team?
Let's customize this training for your organization.
Tell us about your employees, your goals, and your preferred schedule. We'll prepare a training proposal covering scope, delivery format, and pricing.