No industry is as global as software development.  Pervasive networking means that software developers can, and do, work from anywhere. This has led many businesses to hiring development subcontractors in other countries, aiming to find good development talent at lower prices, or with fewer hassles on entry into the US.

While this is an ongoing and dynamic equilibrium, there are compelling reasons for doing software development in the United States, or using a hybrid model where some parts of the task are parceled out to foreign contractors and some are handled locally.

Development Methodologies

The primary reason for developing software overseas is cost reduction. The primary argument against overseas software development is slower development cycles. When software still used the "waterfall" industrial process for project management (where everything is budgeted in terms of time at the beginning of the project), offshoring was quite compelling. As more companies emulate Google and Facebook's process of "release early, update often, and refine from user feedback," an increasing premium has been put on software teams that are small enough to be agile (indeed, the development process is called Agile Development), and centralized enough, in terms of time zones, that collaborators can work together. This has made both Google and Facebook leaders in US-based software development, though they both still maintain teams of developers in other countries tasked with specific projects.

Localization For Americans

The United States is still one of the major markets for software development, and projects aimed at American customers needs to meet cultural norms. This applies to any country, not just the U.S. This puts a premium on software developers who aren't just fluent in English, but native speakers, and who understand American culture. While it's possible (and even likely) to make server-side software, and management utilities that can get by with terse, fractured English, anything that's enterprise-facing or consumer-facing requires more work on polish and presentation than is practical using outsourced developers. There is a reason why the leaders in software User Interface development are all US-based companies, and that's because consumer-focused design is still an overwhelming US advantage.

Ongoing Concerns

The primary concern for American software development is talent production. The US secondary education system produces a much smaller percentage of students with a solid math and engineering background, and while US universities lead the world in their computer science and engineering curricula, slightly under half of all of those graduates are from foreign countries, because American students don't take the course loads needed to succeed in them. Software development companies in the United States are deeply concerned about getting enough engineers and programmers out of the US university system. Some, such as Google, are trying to get programmers hooked on logical problem solving at a young age, with the Summer of Code programs. Others, like Microsoft, offer scholarships for computer science degrees.

Overall, the changes in project management methodologies mean that the US is the current leader in software development, and so long as the primary market for software remains English and American-centric, that's going to remain true. That trend is far from guaranteed, and in the world of software, things can change quickly.

Information Technology is one of the most dynamic industries with new technologies surfacing frequently. In such a scenario, it can get intimidating for information technology professionals at all levels to keep abreast of the latest technology innovations worth investing time and resources into.

It can therefore get daunting for entry and mid-level IT professionals to decide which technologies they should potentially be developing skills. However, the biggest challenge comes for senior information technology professionals responsible for driving the IT strategy in their organizations.

It is therefore important to keep abreast of the latest technology trends and get them from reputable sources. Here are some of the ways to keep on top of the latest trends in Information Technology.

·         Subscribe to leading Analyst Firms: If you work for a leading IT organization, chances are that you already have subscription to leading IT analyst firms notably Gartner and Forrester. These two firms are some of the most recognized analyst firms with extensive coverage on almost every enterprise technology including hardware and software. These Analyst firms frequently publish reports on global IT spending and trends that are based on primary research conducted on vendors and global CIOs & CTOs. However, subscription to these reports is very expensive and if you are a part of a small organization you may have issues securing access to these reports. One of the most important pieces of research published by these firms happens to be the Gartner Hype Cycle which plots leading technologies and their maturity curve.Even if you do not have access to Gartner research, you can hack your way by searching for “Gartner Hype Cycle” on Google Images and you will in most cases be able to see the plots similar to the one below

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

Java still has its place in the world of software development, but is it quickly becoming obsolete by the more dynamically enabled Python programming language? The issue is hotly contested by both sides of the debate. Java experts point out that Java is still being developed with more programmer friendly updates. Python users swear that Java can take up to ten times longer to develop. Managers that need to make the best decision for a company need concrete information so that an informed and rational decision can be made.

First, Java is a static typed language while Python is dynamically typed. Static typed languages require that each variable name must be tied to both a type and an object. Dynamically typed languages only require that a variable name only gets bound to an object. Immediately, this puts Python ahead of the game in terms of productivity since a static typed language requires several elements and can make errors in coding more likely.

Python uses a concise language while Java uses verbose language. Concise language, as the name suggests, gets straight to the point without extra words. Removing additional syntax can greatly reduce the amount of time required to program.  A simple call in Java, such as the ever notorious "Hello, World" requires three several lines of coding while Python requires a single sentence. Java requires the use of checked exceptions. If the exceptions are not caught or thrown out then the code fails to compile. In terms of language, Python certainly has surpassed Java in terms of brevity.

Additionally, while Java's string handling capabilities have improved they haven't yet matched the sophistication of Python's. Web applications rely upon fast load times and extraneous code can increase user wait time. Python optimizes code in ways that Java doesn't, and this can make Python a more efficient language. However, Java does run faster than Python and this can be a significant advantage for programmers using Java. When you factor in the need for a compiler for Java applications the speed factor cancels itself out leaving Python and Java at an impasse.

While a programmer will continue to argue for the language that makes it easiest based on the programmer's current level of knowledge, new software compiled with Python takes less time and provides a simplified coding language that reduces the chance for errors. When things go right, Java works well and there are no problems. However, when errors get introduced into the code, it can become extremely time consuming to locate and correct those errors. Python generally uses less code to begin with and makes it easier and more efficient to work with.

Ultimately, both languages have their own strengths and weaknesses. For creating simple applications, Python provides a simpler and more effective application. Larger applications can benefit from Java and the verbosity of the code actually makes it more compatible with future versions. Python code has been known to break with new releases. Ultimately, Python works best as a type of connecting language to conduct quick and dirty work that would be too intensive when using Java alone. In this sense, Java is a low-level implementation language. While both languages are continuing to develop, it's unlikely that one language will surpass the other for all programming needs in the near future.