I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

With the skyrocketing popularity of Android and iOS operating systems, software developers got a whole new arena opened up. Many of the programmers have progressed to concentrate solely onto Mobile Technology Development. This is mainly due to the high demand as well as numerous lucrative ideas left to explore in the Mobile App world.

Exponential growth of smartphone users

As per the survey by eMarketer, the number of smartphone users across the globe crossed 1 billion almost two years ago. The expected number of smartphone users by 2014 end is 1.75 billion.

With smartphones, iPads and Tablets getting more accessible and less expensive day by day, the development potential for mobile apps is truly vast. The under-penetration in emerging markets like India and China in Asia shows that there seems to still a lot of steam left in the mobile app development industry.

Technology is wonderful. It helps us run our businesses and connects us to the world. But when computer problems get in the way of getting what you need to get done, you can go from easygoing to mad-as-a-hornet in 3 seconds flat. Before you panic or give in to the temptation to throw your computer out the window, try these easy fixes.

5 Common Computer Problems

1. Sluggish PC

A sluggish PC often means low disk space caused by an accumulation of temporary Internet files, photos, music, and downloads. One of the easiest fixes for a slow PC is to clear your cache.

The way you’ll do this will depend on the Internet browser you use:

• Chrome– On the top right-hand side of the screen, you’ll see what looks like a window blind. Click on that. Click on ‘History’ and hit ‘Clear Browsing Data’.

• Safari– On the upper left-hand side, you’ll see a tab marked ‘Safari’. Click on that. Scroll down and hit ‘Empty Cache’.

• Internet Explorer– Click on ‘Tools’ and scroll down to ‘Internet Options’. Under ‘Browsing History’ click ‘Delete’. Delete files and cookies.

• FireFox – At the top of the window click ‘Tools’ then go to ‘Options’. Select the ‘Advanced’ panel and click on the ‘Network’ tab. Go to ‘Cached Web Content’ and hit ‘Clear Now’.

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.