West Covina , California c Training

Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service. In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again.

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars. There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

How to protect code from memory leaks?

[Jul, 14, 2014] |
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In programming, memory leaks are a common issue, and it occurs when a computer uses memory but does not give it back to the operating system. Experienced programmers have the ability to diagnose a leak based on the symptoms. Some believe every undesired increase in memory usage is a memory leak, but this is not an accurate representation of a leak. Certain leaks only run for a short time and are virtually undetectable.

Memory Leak Consequences

Applications that suffer severe memory leaks will eventually exceed the memory resulting in a severe slowdown or a termination of the application.

How to Protect Code from Memory Leaks?

Preventing memory leaks in the first place is more convenient than trying to locate the leak later. To do this, you can use defensive programming techniques such as smart pointers for C++. A smart pointer is safer than a raw pointer because it provides augmented behavior that raw pointers do not have. This includes garbage collection and checking for nulls.

If you are going to use a raw pointer, avoid operations that are dangerous for specific contexts. This means pointer arithmetic and pointer copying. Smart pointers use a reference count for the object being referred to. Once the reference count reaches zero, the excess goes into garbage collection. The most commonly used smart pointer is shared_ptr from the TR1 extensions of the C++ standard library.

Static Analysis

The second approach to memory leaks is referred to as static analysis and attempts to detect errors in your source-code. CodeSonar is one of the effective tools for detection. It provides checkers for the Power of Ten coding rules, and it is especially competent at procedural analysis. However, some might find it lagging for bigger code bases.

How to Handle a Memory Leak

For some memory leaks, the only solution is to read through the code to find and correct the error. Another one of the common approaches to C++ is to use RAII, which an acronym for Resource Acquisition Is Initialization. This approach means associating scoped objects using the acquired resources, which automatically releases the resources when the objects are no longer within scope. RAII has the advantage of knowing when objects exist and when they do not. This gives it a distinct advantage over garbage collection. Regardless, RAII is not always recommended because some situations require ordinary pointers to manage raw memory and increase performance. Use it with caution.

The Most Serious Leaks

Urgency of a leak depends on the situation, and where the leak has occurred in the operating system. Additionally, it becomes more urgent if the leak occurs where the memory is limited such as in embedded systems and portable devices.

To protect code from memory leaks, people have to stay vigilant and avoid codes that could result in a leak. Memory leaks continue until someone turns the system off, which makes the memory available again, but the slow process of a leak can eventually prejudice a machine that normally runs correctly.

The Five Principles of Performance

In Demand IT Skills

3 Most Important Things Non-Programmers Should Know About Programming?

[May, 11, 2018] |
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What are the three most important things non-programmers should know about programming?

Written by Brian Knapp, credit and reprint CodeCareerGenius

Since you asked for the three most important things that non-programmers should know about, and I’ve spent most of my career working with more non-programmers than programmers, I have a few interesting things that would help.

Number One - It Is Impossible To Accurately Estimate Software Projects

No matter what is tried. No matter what tool, agile approach, or magic fairy dust people try to apply to creating software… accurately predicting software project timelines is basically impossible.

There are many good reasons for this. Usually, requirements and feature ideas change on a daily/weekly basis. Often it is impossible to know what needs to be done without actually digging into the code itself. Debugging and QA can take an extraordinary amount of time.

And worst of all…

Project Managers are always pushing for shorter timelines. They largely have no respect for reality. So, at some point they are given estimates just to make them feel better about planning.

No matter how much planning and estimation you do, it will be wrong. At best it will be directionally correct +/- 300% of what you estimated. So, a one year project could actually take anywhere between 0 and 5 years, maybe even 10 years.

If you think I’m joking, look at how many major ERP projects that go over time and over budget by many years and many hundreds of millions of dollars. Look at the F-35 fighter jet software issues.

Or in the small, you can find many cases where a “simple bug fix” can take days when you thought it was hours.

All estimates are lies made up to make everyone feel better. I’ve never met a developer or manager who could accurately estimate software projects even as well as the local weatherman(or woman) predicts the weather.

Number Two - Productivity Is Unevenly Distributed

What if I told you that in the average eight hour work day the majority of the work will get done in a 30 minute timeframe? Sound crazy?

Well, for most programmers there is a 30–90 minute window where you are extraordinarily productive. We call this the flow state.

Being in the flow state is wonderful and amazing. It often is where the “magic” of building software happens.

Getting into flow can be difficult. It’s akin to meditation in that you have to have a period of uninterrupted focus of say 30 minutes to “get in” the flow, but a tiny interruption can pull you right out.

Now consider the modern workplace environment. Programmers work in open office environments where they are invited to distract each other constantly.

Most people need a 1–2 hour uninterrupted block to get 30–90 minutes of flow.

Take the 8 hour day and break it in half with a lunch break, and then pile in a few meetings and all of a sudden you are lucky to get one decent flow state session in place.

That is why I say that most of the work that gets done happens in a 30 minute timeframe. The other 7–8 hours are spent being distracted, answering email, going to meetings, hanging around the water cooler, going to the bathroom, and trying to remember what you were working on before all these distractions.

Ironically, writers, musicians, and other creative professionals have their own version of this problem and largely work alone and away from other people when they are creating new things.

Someday the programming world might catch on, but I doubt it.

Even if this became obvious, it doesn’t sit well with most companies to think that programmers would be paid for an 8 hour day and only be cranking out code for a few hours on a good day. Some corporate middle manager would probably get the bright idea to have mandatory flow state training where a guru came in and then there would be a corporate policy from a pointy haired boss mandating that programmers are now required to spend 8 hours a day in flow state and they must fill out forms to track their time and notify their superiors of their flow state activities, otherwise there would be more meetings about the current flow state reports not being filed correctly and that programmers were spending too much time “zoning out” instead of being in flow.

Thus, programmers would spent 7–8 hours a day pretending to be in flow state, reporting on their progress, and getting all their work done in 30 minutes of accidental flow state somewhere in the middle of all that flow state reporting.

If you think I’m joking about this, I’m not. I promise you this is what would happen to any company of more than 2 employees. (Even the ones run by programmers.)

Number Three - It Will Cost 10x What You Think

Being a programmer, I get a lot of non-programmers telling me about their brilliant app ideas. Usually they want me to build something for free and are so generous as to pay me up to 5% of the profits for doing 100% of the work.

Their ideas are just that good.

Now, I gently tell them that I’m not interested in building anything for free.

At that point they get angry, but a few ask how much it will cost. I give them a reasonable (and very incorrect) estimate of what it would cost to create the incredibly simple version of their app idea.

Let’s say it’s some number like $25,000.

They look at me like I’m a lunatic, and so I explain how much it costs to hire a contract programmer and how long it will actually take. For example’s sake let’s say it is $100/hr for 250 hours.

To be clear, these are made up numbers and bad estimates (See Number One for details…)

In actuality, to build the actual thing they want might cost $250,000, or even $2,500,000 when it’s all said and done.

Building software can be incredibly complex and expensive. What most people can’t wrap their head around is the fact that a company like Google, Apple, or Microsoft has spent BILLIONS of dollars to create something that looks so simple to the end user.

Somehow, the assumption is that something that looks simple is cheap and fast to build.

Building something simple and easy for the end user is time consuming and expensive. Most people just can’t do it.

So, the average person with a brilliant app idea thinks it will cost a few hundred or maybe a few thousand dollars to make and it will be done in a weekend is so off the mark it’s not worth considering their ideas.

And programmers are too eager to play along with these bad ideas (by making bad estimates and under charging for their time) that this notion is perpetuated to the average non-programmer.

So, a good rule of thumb is that software will cost 10 times as much as you think and take 10 times as long to finish.

And that leads to a bonus point…

BONUS - Software Is Never Done

Programmers never complete a software project, they only stop working on it. Software is never done.

I’ve worked at many software companies and I’ve never seen a software project “completed”.

Sure, software gets released and used. But, it is always changing, being updated, bugs get fixed, and there are always new customer requests for features.

Look at your favorite software and you’ll quickly realize how true this is. Facebook, Instagram, Google Search, Google Maps, GMail, iOS, Android, Windows, and now even most video games are never done.

There are small armies of developers just trying to keep all the software you use every day stable and bug free. Add on the fact that there are always feature requests, small changes, and new platforms to deal with, it’s a treadmill.

So, the only way out of the game is to stop working on software. At that point, the software begins to decay until it is no longer secure or supported.

Think about old Windows 3.1 software or maybe old Nintendo Cartridge video games. The current computers and video game consoles don’t even attempt to run that software anymore.

You can’t put an old video game in your new Nintendo Switch and have it “just work”. That is what happens when you think software is done.

When programmers stop working on software the software starts to die. The code itself is probably fine, but all the other software keeps moving forward until your software is no longer compatible with the current technology.

So, those are the four most important things that non-programmers should know about programming. I know you asked for only three, so I hope the bonus was valuable to you as well.

Is a period of free consulting an effective way to acquire new businesswith a potential client?

[Apr, 24, 2014] |
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The consulting industry is fiercely competitive and nets between $130B and $150B a year. In fact, professional consultants earn more money than many lawyers, doctors and other professionals.

Offering free consultations is a common way for a software consultant to seize new accounts. But is there a red flag where a consultant may be giving away too many services for free? The worst scenario for a professional software consultant is to offer free services to the client and then never hear from them again once they no longer need their help.

Although having the best intentions, many people will waste a consultant's time (i.e., client ignores or rejects any suggested approaches or solutions given by the consultant and seek the services of someone who will do it cheaper or will attempt to do it themselves). Small business owners especially can be challenging to work with. Some clients have a tendency to jump into projects before having adequate resources to finish what they have started, decide to go in a different direction midstream, while others simply don't want to spend any money when getting professional services. It's hard to believe, but some clients actually expect to receive free services for life. To counteract this notion, a software consultant can draw the line by offering free services within a promotional time frame and then begin charging a fee for services rendered after that time.

A good indicator of what a client's true intentions are is to monitor their activity within a specified period to see if their consultation activity bears fruit in the form of a contract. One big red flag is non-commitment on the part of the client. If they seem indecisive or vague about what they want it may be time to move on. Although there are times when a free consultation results in a paying client years later, who can wait that long?

Less of Your Time is Wasted When You're Upfront

After being burned, some professional software consultants no longer give free consulting. They find that clients are much more willing to follow their advice when they have paid something. In order to close an account, a happy medium can be agreed upon by both parties involved as a way to build a long term relationship with highly qualified prospects.

A software consultant's work, knowledge, skills and time are valuable. They can offer a potential client general solutions instead of addressing specific challenges. If a specific topic of discussion, troubleshooting session or other issue needs to be addressed, the consultant can inform the client of any upfront costs to receive a particular service if they need further assistance. Really, a free software consultation (if one is given) should be presented in a very similar way someone would hand out samples of a product at a grocery store. A professional consultant ideally wants clients to see how they can benefit using their services on a trial basis with a pitch leading to more extensive services which would only be available if they sign a contract with their firm.

Red Flags

Tech Life in California

Largely influenced by several immigrant populations California has experienced several technological, entertainment and economic booms over the years. As for technology, Silicon Valley, in the southern part of San Francisco is an integral part of the world?s innovators, high-tech businesses and a myriad of techie start-ups. It also accounts for 1/3rd of all venture capital investments.

When you set goals, something inside of you starts saying, Let's go, let's go, and ceilings start to move up. Zig Ziglar

other Learning Options

Software developers near West Covina have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.

Silicon Valley Python Meetup · CanJS San Francisco · Hackers' Workshop ·

Fortune 500 and 1000 companies in California that offer opportunities for C Programming developers

Company Name	City	Industry	Secondary Industry
Mattel, Inc.	El Segundo	Retail	Sporting Goods, Hobby, Book, and Music Stores
Spectrum Group International, Inc.	Irvine	Retail	Retail Other
Chevron Corp	San Ramon	Energy and Utilities	Gasoline and Oil Refineries
Jacobs Engineering Group, Inc.	Pasadena	Real Estate and Construction	Construction and Remodeling
eBay Inc.	San Jose	Software and Internet	E-commerce and Internet Businesses
Broadcom Corporation	Irvine	Computers and Electronics	Semiconductor and Microchip Manufacturing
Franklin Templeton Investments	San Mateo	Financial Services	Investment Banking and Venture Capital
Pacific Life Insurance Company	Newport Beach	Financial Services	Insurance and Risk Management
Tutor Perini Corporation	Sylmar	Real Estate and Construction	Construction and Remodeling
SYNNEX Corporation	Fremont	Software and Internet	Data Analytics, Management and Storage
Core-Mark International Inc	South San Francisco	Manufacturing	Food and Dairy Product Manufacturing and Packaging
Occidental Petroleum Corporation	Los Angeles	Manufacturing	Chemicals and Petrochemicals
Yahoo!, Inc.	Sunnyvale	Software and Internet	Software and Internet Other
Edison International	Rosemead	Energy and Utilities	Gas and Electric Utilities
Ingram Micro, Inc.	Santa Ana	Computers and Electronics	Consumer Electronics, Parts and Repair
Safeway, Inc.	Pleasanton	Retail	Grocery and Specialty Food Stores
Gilead Sciences, Inc.	San Mateo	Healthcare, Pharmaceuticals and Biotech	Pharmaceuticals
AECOM Technology Corporation	Los Angeles	Real Estate and Construction	Architecture,Engineering and Design
Reliance Steel and Aluminum	Los Angeles	Manufacturing	Metals Manufacturing
Live Nation, Inc.	Beverly Hills	Media and Entertainment	Performing Arts
Advanced Micro Devices, Inc.	Sunnyvale	Computers and Electronics	Semiconductor and Microchip Manufacturing
Pacific Gas and Electric Corp	San Francisco	Energy and Utilities	Gas and Electric Utilities
Electronic Arts Inc.	Redwood City	Software and Internet	Games and Gaming
Oracle Corporation	Redwood City	Software and Internet	Software and Internet Other
Symantec Corporation	Mountain View	Software and Internet	Data Analytics, Management and Storage
Dole Food Company, Inc.	Thousand Oaks	Manufacturing	Food and Dairy Product Manufacturing and Packaging
CBRE Group, Inc.	Los Angeles	Real Estate and Construction	Real Estate Investment and Development
First American Financial Corporation	Santa Ana	Financial Services	Financial Services Other
The Gap, Inc.	San Francisco	Retail	Clothing and Shoes Stores
Ross Stores, Inc.	Pleasanton	Retail	Clothing and Shoes Stores
Qualcomm Incorporated	San Diego	Telecommunications	Wireless and Mobile
Charles Schwab Corporation	San Francisco	Financial Services	Securities Agents and Brokers
Sempra Energy	San Diego	Energy and Utilities	Gas and Electric Utilities
Western Digital Corporation	Irvine	Computers and Electronics	Consumer Electronics, Parts and Repair
Health Net, Inc.	Woodland Hills	Healthcare, Pharmaceuticals and Biotech	Healthcare, Pharmaceuticals, and Biotech Other
Allergan, Inc.	Irvine	Healthcare, Pharmaceuticals and Biotech	Biotechnology
The Walt Disney Company	Burbank	Media and Entertainment	Motion Picture and Recording Producers
Hewlett-Packard Company	Palo Alto	Computers and Electronics	Consumer Electronics, Parts and Repair
URS Corporation	San Francisco	Real Estate and Construction	Architecture,Engineering and Design
Cisco Systems, Inc.	San Jose	Computers and Electronics	Networking Equipment and Systems
Wells Fargo and Company	San Francisco	Financial Services	Banks
Intel Corporation	Santa Clara	Computers and Electronics	Semiconductor and Microchip Manufacturing
Applied Materials, Inc.	Santa Clara	Computers and Electronics	Semiconductor and Microchip Manufacturing
Sanmina Corporation	San Jose	Computers and Electronics	Semiconductor and Microchip Manufacturing
Agilent Technologies, Inc.	Santa Clara	Telecommunications	Telecommunications Equipment and Accessories
Avery Dennison Corporation	Pasadena	Manufacturing	Paper and Paper Products
The Clorox Company	Oakland	Manufacturing	Chemicals and Petrochemicals
Apple Inc.	Cupertino	Computers and Electronics	Consumer Electronics, Parts and Repair
Amgen Inc	Thousand Oaks	Healthcare, Pharmaceuticals and Biotech	Biotechnology
McKesson Corporation	San Francisco	Healthcare, Pharmaceuticals and Biotech	Pharmaceuticals
DIRECTV	El Segundo	Telecommunications	Cable Television Providers
Visa, Inc.	San Mateo	Financial Services	Credit Cards and Related Services
Google, Inc.	Mountain View	Software and Internet	E-commerce and Internet Businesses

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the hartmann software group advantage

why take C Programming Training with the hartmann software group?

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

Learn from the experts.
1. We have provided software development and other IT related training to many major corporations in California since 2002.
2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
Discover tips and tricks about C Programming programming
Get your questions answered by easy to follow, organized C Programming experts
Get up to speed with vital C Programming programming tools
Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
Prepare to hit the ground running for a new job or a new position
See the big picture and have the instructor fill in the gaps
We teach with sophisticated learning tools and provide excellent supporting course material
Books and course material are provided in advance
Get a book of your choice from the HSG Store as a gift from us when you register for a class
Gain a lot of practical skills in a short amount of time
We teach what we know…software
We care…

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