The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

The Zen of Python, by Tim Peters has been adopted by many as a model summary manual of python's philosophy.  Though these statements should be considered more as guideline and not mandatory rules, developers worldwide find the poem to be on a solid guiding ground.

Beautiful is better than ugly.
Explicit is better than implicit.
Simple is better than complex.
Complex is better than complicated.
Flat is better than nested.
Sparse is better than dense.
Readability counts.
Special cases aren't special enough to break the rules.
Although practicality beats purity.
Errors should never pass silently.
Unless explicitly silenced.
In the face of ambiguity, refuse the temptation to guess.
There should be one-- and preferably only one --obvious way to do it.
Although that way may not be obvious at first unless you're Dutch.
Now is better than never.
Although never is often better than *right* now.
If the implementation is hard to explain, it's a bad idea.
If the implementation is easy to explain, it may be a good idea.
Namespaces are one honking great idea -- let's do more of those!

Getting involved with the IT, or Internet Technology industry, is a way for you to break into a variety of potential coveted career paths and job openings. Whether you prefer working with the back-end of programming or if you enjoy improve user experience while browsing online, there are many different in-demand IT skills that are useful to obtain today if you are seeking a career in the tech industry yourself.

Cloud Computing

Working with cloud computing, otherwise known as "the cloud", requires you to work within various types of servers that store and access data globally from any location. With the increase in mobile usage, cloud computing is becoming even more prevalent in today's society. When you want to work with cloud computing, understanding the basics of programming and network security is a must. Working in cloud computing is a way to help with building new applications, expanding companies online as well as allowing anyone internationally to locate and access a specific blog, website or mobile app.

UX Design

UX Design is also known as user experience design. A user experience designer specializes in understanding the usability and overall experience a web visitor has when browsing on a site or blog. UX design is essential to ensure that all visitors on a website are capable of navigating the blog properly and accessing the site's content with ease, regardless of the browser they are using or the type of device that is being used to access the site itself. Cross-browser compatibility and ensuring that all websites you are working with are accessible via mobile platforms is another responsibility of many UX designers today. Working in UX design is highly recommended if you believe you have an eye for "good" web design and if you have an interest in improving the overall experience web users for a specific audience have when visiting the blog or website you represent or that you are building for yourself.

IT Security

IT security is one of the fastest-growing positions throughout the entire IT industry and field. IT security requires you to understand network infrastructures as well as how to properly manage each server individually to provide security and protection from potential hackers and online thieves looking to steal sensitive data and information. Maintaining the security of a network and all servers for a company is only becoming more popular with the expansion of mobile phone usage along with the growth of the Internet altogether.

Understanding the variety of IT skills that are in demand today can help you to better decide on a path that is right for you. The more you understand about various IT skills, the easier it is to find a position or career in your future that is most suitable for the type of work you enjoy. Whether you are looking to develop new apps or if you are interested in managing the security of company servers, there are hundreds of positions and skills that are in demand in the IT industry today.

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If you're someone who's interested in computer programming, chances are you've considered pursuing a career in it. However, being a computer programmer is definitely not for everyone, as it takes some special characteristics to succeed as a computer programmer.

Good at Math

While you don't have to be a math genius in order to be a good computer programmer, being good at math really does help. In general, as long as you know your trigonometry and advanced high school algebra, you should be set for programming.

However, in a few instances, knowledge of more advanced math ends up being necessary. For example, for shader programming, you should be familiar with integration of multiple variables, matrix algebra, and basic differentiation. You will also require considerable math skills in order to program 3D.

Excellent Problem Solver

To be a successful computer programmer, you definitely need to be an excellent problem solver. It is vital for a computer programmer to break a problem down into small parts. They must then be able to decide the best way to approach individual pieces of the problem. Computer programmers also need to know how to anticipate and prevent potential problems. While problem-solving, they also need to keep in mind things like user experience and performance.

If you're not a good problem solver, knowing a particular language and syntax will be useless if you can't even identify the problem at hand. Therefore, excellent problem solving skills are a critical foundation for computer programming.

Patience

If you are not a patient person, you will quickly become very frustrated with computer programming. Problem-solving is not always easy and fast. In fact, it may take a very long time, especially if you're either inexperienced or working on an especially hard project.

Debugging after the coding process is also very frustrating and tedious. No matter how hard you try, you will always have bugs in your coding, and these bugs, while often easy to fix, tend to be very difficult to detect. Therefore, you will end up spending a lot of your time searching for bugs that take very little time to fix.

Well-Rounded Skills

Generally, computer programmers who are very skilled in one area tend to stick around longer than jack-of-all-trades, as specialized programmers are harder to replace with outsourcing than general programmers. Therefore, it will do you well to specialize in one area of computer programming.

However, while specializing is good, you should still know at least a little about everything, especially skills that relate to the area you specialize in. For example, if you're a core Java programmer, you should know about SQL programming and ideally a scripting language or some regular expressions.

As you can see, not everyone has what it takes to pursue computer programming as a career and succeed at it. In fact, just because you love to program doesn't mean it's a good career choice for you. However, if you feel that you possess all the characteristics listed above, then you should definitely consider computer programming as a career.