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Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Top 10 Software Skills for 2014 and Beyond

[Jul, 26, 2013] |
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Before we go to the list do you know what makes software skills most sought-after and hence more valuable than most of the other job skills? It is simply because unlike any other skill, software skills are global and are not at all location specific! With the evolution and penetration of internet technologies, the physical distance between the client and service provider hardly matters. So, with more advancement in technology, it is indeed going to rain opportunities on the right skilled developer. I’ll take the liberty to reproduce the following quotes here to prove my claims statistically:

Demand for “cloud-ready” IT workers will grow by 26 percent annually through 2015, with as many as 7 million cloud-related jobs available worldwide.

---IDC White Paper (November 2012).

In the United States, the IT sector is experiencing modest growth of IT jobs in general, with the average growth in IT employment between 1.1 and 2.7 percent per year through 2020.

---U.S. Bureau of Labor Statistics.

Automating The Boring Stuff With Python

[Aug, 12, 2019] |
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Python is a powerful tool that can be used for many automation tasks in the workplace. It’s notorious for being one of the most simple and versatile options available in the world of programming languages. For this reason, many people choose to automate an enormous amount of their workflow with Python. We’ve compiled a few ideas for automating the boring stuff using Python. Let’s take a look.

Managing Emails

Most businesses rely on emails being sent out regularly in order to ensure everything runs smoothly. Doing this by hand can be boring and time-consuming. To alleviate this, there are packages written with and for Python that enable you to automate certain aspects of this process. Adding and removing individuals from mailing lists can be automated as well, especially if your business has a policy to automatically add and remove people from certain mailing lists when certain conditions are met. For example, after a customer of yours doesn’t interact with your company after an extended period of time, it may be prudent to remove them from your mailing list, or you can send them a premade email reminding them of your services. This is just one way that you can save your company time and money using automation with Python.

Repetitive File System Operations

Even for personal tasks, Python excels at performing repetitive file system operations. For example, it can convert files, rename, move, delete, and sort files as much as you need it to. This can be useful in many ways. If you have a folder of mp3 files that you need to compress, this can be sped up using Python. Additionally, you can create a set of criteria that need to be met in order for a given file to be considered useless, and then delete it. As a side note, be extremely careful when automating any sort of file deletion or altering, because a bug in your program can cause severe damage to your data and even to your computer. Still, these tools are extremely powerful and can be life-saving when used properly.

Start-up Tasks

Whether you’re running a server or just using your own personal computer, there are always tasks that need to be done when your computer starts up, or you’re beginning a certain process. For example, you can automate the task of backing up your email inbox. This can ensure your files are being kept safe, and it can be triggered whenever your start up your computer. Additionally, if you need to collect or create any sort of logging data in order to document daily operations, you can use Python to alleviate some of these time-consuming processes.

Web Scraping

And finally, we have Web Scraping. This process may be slightly more advanced for a beginner Python user, but it doesn’t take a terribly long time to learn, and it opens up a whole new world of opportunity in terms of data collection and management. Web scraping is extremely important because it not only allows you to automatically search for certain pieces of content on the internet, but it can also alert you to changes and updates to existing websites. If your business relies on certain trends on social media, you can scrape sites while searching for the presence of certain keywords, and if you’re a stock trader or bitcoin guru, you can automate some of your price-checking and set custom alerts for price changes. The field of web scraping is enormous, and there is a practically infinite amount of content written on this particular subject. If you’re interested in learning more, there are vast amounts of free resources on the internet that can help you get started. Web scraping is certainly one of the most important skills to have in almost any line of work.

Get Creative!

At this point, we’d like to advise you to get more familiar with the libraries and APIs that are available to you. Each individual workflow is different and requires familiarity with different technologies. Because of this, you will know better than anybody else which items are worth automating and which aren’t. Some people try to automate everything, and some people prefer to do certain tasks manually, but sometimes spending a few hours automating a job that takes one minute will end up being a time-saver after only a few months.

We’ve gone over quite a few options in this article, but no single human alive is familiar with absolutely everything Python can do. Hopefully, you’re now more familiar with the options available to you, and you should now be better equipped to search for further information that is more relevant to your specific use case. Have fun digging into the many nuances and functionalities that the Python language has to offer!

How Does HTML 5 Compare with Flash?

[Jul, 24, 2012] |
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Straight up and full disclosure. I'm prejudiced. As a research assignment, the heading is a joke. I'll give you the answer in two words, and then tell you why.

How does HTML 5 compare with flash? Answer: it doesn't.

Lest you think I dislike Adobe's Flash, let's put the cards on the table. I loved Flash. Long before Adobe was Adobe, they had a competitor called Macromedia. Adobe bought that firm. That made my life simpler. I only had to work with one vendor.

Flash was a pretty compelling solution. I used it to mimic operations in Windows to prepare people for the CompTIA exams. The only bugaboo was that dang right-click stuff. A little bit of code from the Microsoft Visual Studio .Net let me flip the left and right mouse buttons so that the right mouse button instead of controlling the Flash player, emulated doing a right-click in the Windows operating system.

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the hartmann software group advantage

why take DevOps Training with the hartmann software group?

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

Learn from the experts.
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2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
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