The innovators in technology have long paved the way for greater social advancement. No one can dispute the fact that the impact of Bill Gates and Microsoft will be far reaching for many years to come. The question is whether or not Microsoft will be able to adapt and thrive in emerging markets. The fact that Microsoft enjoys four decades of establishment also makes it difficult to make major changes without alienating the 1.5 billion Windows users.

This was apparent with the release of Windows 8. Windows users had come to expect a certain amount of consistency from their applications. The Metro tile, touch screen interface left a lot to be desired for enough people that Microsoft eventually more thoroughly implemented an older desktop view minus a traditional Start menu.

The app focused Windows 8 was supposed to be a step towards a greater integration of Cloud technology. In recent years, Microsoft lagged behind its competitors in getting established in new technologies. That includes the billions of dollars the emerging mobile market offered and Cloud computing.

Amazon was the first powerhouse to really establish themselves in the Cloud technology market. Google, Microsoft, and smaller parties are all playing catch up to take a piece of the Cloud pie. More and more businesses are embracing Cloud technology as a way to minimize their equipment and software expenses. While it does take a bit for older businesses to get onboard with such a change, start ups are looking at Cloud computing as an essential part of their business.

But what does that mean for Microsoft? Decisions were made to help update the four decade old Microsoft to the "always on" world we currently live in. Instead of operating in project "silos", different departments were brought together under more generalized headings where they could work closer with one another. Electronic delivery of software, including through Cloud tech, puts Microsoft in the position of needing to meet a pace that is very different from Gates’ early days.

The seriousness of their desire to compete with the likes of Amazon is their pricing matching on Cloud infrastructure services. Microsoft is not a company that has traditionally offered price cuts to compete with others. The fact that they have greatly reduced rates on getting infrastructure set up paves the way for more business users of their Cloud-based apps like Microsoft Office. Inexpensive solutions and free applications open the doors for Microsoft to initiate more sales of other products to their clients.

Former CEO Steve Ballmer recognized there was a need for Microsoft to change directions to remain competitive. In February 2014, he stepped down as CEO stating that the CEO needed to be there through all stages of Microsoft's transition in these more competitive markets. And the former role of his chosen successor, Mr. Satya Nadella? Head of Microsoft's Cloud services division.

Microsoft may not always catch the initial burst of a new development in their space; but they regularly adapt and drive forward. The leadership of Microsoft is clearly thinking forward in what they want to accomplish as sales of PCs have stayed on a continuous decline. It should come as no surprise that Microsoft will embrace this new direction and push towards a greater market share against the likes of Amazon and Google.

Related:

Who Are the Main Players in Big Data?

Is Cloud Computing Safe for Your Business?

Is The Grass Greener in Mobile App Development?

IT jobs are without a doubt some of the highest paying jobs with information architects, data-security analysts and UX designers taking home $100,000 or more a year. But then again, these are high demand; high expertise jobs so don’t jump with joy as yet. But like every job and IT industry to be specific, not everyone commands such higher salaries. There are a large number of IT professionals who at some point of their career feel that their salaries have hit a standstill. Even if you are an IT professional and a great one at that, your technical expertise alone may not help you exceed the IT earning barrier. To continuously exceed your salaries, you need to work hard and smart. Here is how you can exceed the earning barrier in IT.

·         Gain Business Knowledge and Move Up The Management Ladder: IT departments for the most part are considered a part of “back office” operations. What this means is that despite being a core part of the business, IT professionals do not often get enough say in revenue generating components of the business and as a result seldom have a chance to take up senior management roles.  So if you do not want to stay content with a project manager or senior project management salary, invest time and money in gaining business knowledge. It could be through a formal business degree, online training courses or just by keeping your eyes and ears open while in the organization. Having the technical experience with business knowledge will instantly make you stand apart and open the doors for you to draw senior management salaries. For example, a survey conducted highlighted that CIOs were the biggest salary winners which clearly demonstrates the value of technical and business knowledge

·         Gain expertise on the “Hot” Technologies and Keep Learning: Say you are an expert in Java and draw a respectable salary in the industry. However, someone with less years of experience than you joins the organization and draws a higher salary than you! Why you ask. It could very well be because he/she is an expert in say big data technology such as Hadoop. Information Technology is one of the most dynamic industries with new technologies and languages coming up every now and then. When a new technology comes to the foray and gains traction, there is an instant demand-supply gap created which means that those with the specific skill sets are in a position to demand high salaries. If you have to break the IT earning barrier, always be ready to reinvent yourself by learning new technologies and this way you will be well positioned to jump on the high paying opportunities in the IT industry

·         Work On Your Own Side Projects: This one might seem controversial but let me clarify that I do not mean doing freelance work because even though your organization may never find out, it is ethically in breach of contract with your contract. If you have been lucky enough to be trained in some web based technologies such as Java, .NET or even HTML etc. spare sometime after office to build your own side projects. They could be very small projects tackling some problem that only you might have but there are multiple benefits of developing side projects. Worst case scenario, you will improve your technical skills. On the up side, you might end up creating your own business. A lot of technology start-ups were actually side projects the founders tinkered on with while they were employed full-time. You may not always succeed but there is no downside to the same

Is it possible for anyone to give Microsoft a fair trial? The first half of 2012 is in the history books. Yet the firm still cannot seem to shake the public opinion as The Evil Empire that produces crap code.

I am in a unique position. I joined the orbit of Microsoft in 1973 after the Army decided it didn't need photographers flying around in helicopters in Vietnam anymore. I was sent to Fort Lewis and assigned to 9th Finance because I had a smattering of knowledge about computers. And the Army was going to a computerized payroll system.

Bill and Paul used the University of Washington's VAX PDP computer to create BASIC for the Altair computer. Certainly laughable by today's standards, it is the very roots of the home computer.

Microsoft became successful because it delivered what people wanted.

The RSS feed, which commonly stands for Really Simple Syndication, is an internet protocol that helps spread the availability of frequently published or updated Internet content.

RSS Benefits for an Internet Content Provider or Blogger
The use of an RSS feed saves immeasurable time for a content provider. When an interested person subscribes to an RSS feed, the owner of that feed now has a way to reach large numbers of people without having to resort to spamming techniques. The RSS feed also allows a content provider to send the requested topical information without specifically asking, every time, to those people who have subscribed. The content provider uses a program, written in XML code to make the information they post available to each person that has requested a subscription to that particular RSS feed.

RSS Benefits for the Average Internet User
The Internet grows larger by the minute. It is easy for a person to have information overload. The use of an RSS feed gives an individual more control over what information they see while on the Internet. It is also very useful for anyone that wants to stay up to date. Subscribing to the RSS feed for a topic of interest automatically provides the subscriber continued availability of the latest information on that topic. The Internet user relies on a small program called an RSS Feeder to gather the information on the RSS feeds to which they have subscribed.

Most browsers these days have built in RSS readers making that gathering the desired information easier than ever to accomplish. Joining an RSS feed is a very simple thing to accomplish.
 

RSS Benefits for Small Businesses

More and more Small Business owners are adapting targeted online marketing campaigns such as RSS Feeds in order to provide relevant content to new and existing customers. Maintaining web content such as:  company news; contests; promotional events; related articles; notifications; product launches; directories; and newsletters are examples of ways of staying in touch with customers in any niche market.  As search engines retrieve information from RSS Feeds and content is syndicated to other websites, chances of increased traffic are inevitable.  For active websites, RSS feeds are invaluable tools for small business owners.

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