Microsoft Development Training Classes in Santa Cruz, California
Learn Microsoft Development in Santa Cruz, California and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current Microsoft Development related training offerings in Santa Cruz, California: Microsoft Development Training
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10 July, 2023 - 11 July, 2023 - Linux Troubleshooting
31 July, 2023 - 4 August, 2023 - VMware vSphere 7.0 with ESXi and vCenter
12 June, 2023 - 16 June, 2023 - VMware vSphere 7.0 Boot Camp
12 June, 2023 - 16 June, 2023 - RHEL SELINUX POLICY ADMINISTRATION
5 June, 2023 - 7 June, 2023 - See our complete public course listing
Blog Entries publications that: entertain, make you think, offer insight
Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.
That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service. In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.
What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again.
To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars. There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.
The consulting industry is fiercely competitive and nets between $130B and $150B a year. In fact, professional consultants earn more money than many lawyers, doctors and other professionals.
Offering free consultations is a common way for a software consultant to seize new accounts. But is there a red flag where a consultant may be giving away too many services for free? The worst scenario for a professional software consultant is to offer free services to the client and then never hear from them again once they no longer need their help.
Although having the best intentions, many people will waste a consultant's time (i.e., client ignores or rejects any suggested approaches or solutions given by the consultant and seek the services of someone who will do it cheaper or will attempt to do it themselves). Small business owners especially can be challenging to work with. Some clients have a tendency to jump into projects before having adequate resources to finish what they have started, decide to go in a different direction midstream, while others simply don't want to spend any money when getting professional services. It's hard to believe, but some clients actually expect to receive free services for life. To counteract this notion, a software consultant can draw the line by offering free services within a promotional time frame and then begin charging a fee for services rendered after that time.
A good indicator of what a client's true intentions are is to monitor their activity within a specified period to see if their consultation activity bears fruit in the form of a contract. One big red flag is non-commitment on the part of the client. If they seem indecisive or vague about what they want it may be time to move on. Although there are times when a free consultation results in a paying client years later, who can wait that long?
Less of Your Time is Wasted When You're Upfront
After being burned, some professional software consultants no longer give free consulting. They find that clients are much more willing to follow their advice when they have paid something. In order to close an account, a happy medium can be agreed upon by both parties involved as a way to build a long term relationship with highly qualified prospects.
A software consultant's work, knowledge, skills and time are valuable. They can offer a potential client general solutions instead of addressing specific challenges. If a specific topic of discussion, troubleshooting session or other issue needs to be addressed, the consultant can inform the client of any upfront costs to receive a particular service if they need further assistance. Really, a free software consultation (if one is given) should be presented in a very similar way someone would hand out samples of a product at a grocery store. A professional consultant ideally wants clients to see how they can benefit using their services on a trial basis with a pitch leading to more extensive services which would only be available if they sign a contract with their firm.
Red Flags
Google is one of the most popular websites in the entire world that gets millions of views each day. Therefore, it should come as no surprise that it needs a strong and reliable programming language that it can rely on to run its searches and many of the apps that Google has created. Because of this, Google uses Python to ensure that every time a user uses one of their products, it will work smoothly and flawlessly. That being said, Google uses Python in a variety of different ways, outlined below.
Code.Google.Com
Since its creation, Google has always used Python as part of its core for programming language. This can still be seen today considering the strong relationship the two have with one another. Google supports and sponsors various Python events, and Python works to better itself so that Google remains on top of cutting edge material. One way that they do this is by working with code.google.com. This is the place where Google developers go to code, learn to code and test programs. And with it being built on Python, users can experience exactly what it is that they should expect once they start using the real site.
Google AdWords
Google AdWords is a great way for people to get their websites out there, through the use of advertising. Each time a person types in a certain string of keywords, or if they have history in their cookies, then they’ll come across these AdWords. The way that these AdWords are broadcasted to online web surfers is built on the foundation from Python. Python also helps clients access their AdWord accounts, so that they can tailor where they want their advertisements to go.
Beets
If you have loads of music, but some of it is uncategorized or sitting in a music player without a name or title, Beets is for you. This Google project uses Python and a music database to help arrange and organize music. The best part about Beets is that even if it doesn’t run exactly the way that you want, you can use a bit of Python knowledge to tailor it to be more specific to your desires.
Android-Scripting
Not only does Google run off Python, but Android also has its own value for the language. Whether you are someone who is just creating your own app for your phone or if you are someone who is looking to create the next app that gets downloaded multiple millions of times, you can use Python and Android-Scripting to create an app that does exactly what you want it to do.
YouTube
YouTube one just started as a video viewer on its own, but is now a billion-dollar company that is owned by Google. YouTube uses Python to let users view and upload video, share links, embed video and much more. Much like Google itself, YouTube relies heavily on Python to run seamlessly for the amount of traffic it gets daily.
Python is not your average coding language. Instead, it is a valuable and integral part of some of the biggest websites in the world, one of which is Google. And the resources listed here are just a fraction of what Google uses Python for in total.
Related:
What Are The 10 Most Famous Software Programs Written in Python?
The Future of Java and Python
Ranking Programming Languages: Which are Gaining Popularity?
Top 10 Software Skills for 2014 and Beyond
Working With Strings In Python
Working With Lists In Python
Conditional Programming In Python
.NET is a highly popular programming language from Microsoft that continues to rock the IT industry since its inception almost twelve years ago. Simply stated, it is a development framework comprising of multiple modules that helps in creating Web Applications, Windows Applications as well as Mobile Applications. The demand for .NET programmers saw a definite surge in the last decade - thanks to the evolution of the smart phones.
Listed below are some of the recent and prevalent aspects of .Net
ASP .NET - Web API
Microsoft considers Web AP I as the future of ASP .NET. The world of web is heading towards a simpler, lightweight, REST based services. Web API makes it possible with the ASP.NET MVC without the heavy lifting that WCF requires. jQuery could be utilized for displaying results in front end of the page as shown in the example in Microsoft site.
Tech Life in California
| Company Name | City | Industry | Secondary Industry |
|---|---|---|---|
| Mattel, Inc. | El Segundo | Retail | Sporting Goods, Hobby, Book, and Music Stores |
| Spectrum Group International, Inc. | Irvine | Retail | Retail Other |
| Chevron Corp | San Ramon | Energy and Utilities | Gasoline and Oil Refineries |
| Jacobs Engineering Group, Inc. | Pasadena | Real Estate and Construction | Construction and Remodeling |
| eBay Inc. | San Jose | Software and Internet | E-commerce and Internet Businesses |
| Broadcom Corporation | Irvine | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Franklin Templeton Investments | San Mateo | Financial Services | Investment Banking and Venture Capital |
| Pacific Life Insurance Company | Newport Beach | Financial Services | Insurance and Risk Management |
| Tutor Perini Corporation | Sylmar | Real Estate and Construction | Construction and Remodeling |
| SYNNEX Corporation | Fremont | Software and Internet | Data Analytics, Management and Storage |
| Core-Mark International Inc | South San Francisco | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
| Occidental Petroleum Corporation | Los Angeles | Manufacturing | Chemicals and Petrochemicals |
| Yahoo!, Inc. | Sunnyvale | Software and Internet | Software and Internet Other |
| Edison International | Rosemead | Energy and Utilities | Gas and Electric Utilities |
| Ingram Micro, Inc. | Santa Ana | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Safeway, Inc. | Pleasanton | Retail | Grocery and Specialty Food Stores |
| Gilead Sciences, Inc. | San Mateo | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
| AECOM Technology Corporation | Los Angeles | Real Estate and Construction | Architecture,Engineering and Design |
| Reliance Steel and Aluminum | Los Angeles | Manufacturing | Metals Manufacturing |
| Live Nation, Inc. | Beverly Hills | Media and Entertainment | Performing Arts |
| Advanced Micro Devices, Inc. | Sunnyvale | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Pacific Gas and Electric Corp | San Francisco | Energy and Utilities | Gas and Electric Utilities |
| Electronic Arts Inc. | Redwood City | Software and Internet | Games and Gaming |
| Oracle Corporation | Redwood City | Software and Internet | Software and Internet Other |
| Symantec Corporation | Mountain View | Software and Internet | Data Analytics, Management and Storage |
| Dole Food Company, Inc. | Thousand Oaks | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
| CBRE Group, Inc. | Los Angeles | Real Estate and Construction | Real Estate Investment and Development |
| First American Financial Corporation | Santa Ana | Financial Services | Financial Services Other |
| The Gap, Inc. | San Francisco | Retail | Clothing and Shoes Stores |
| Ross Stores, Inc. | Pleasanton | Retail | Clothing and Shoes Stores |
| Qualcomm Incorporated | San Diego | Telecommunications | Wireless and Mobile |
| Charles Schwab Corporation | San Francisco | Financial Services | Securities Agents and Brokers |
| Sempra Energy | San Diego | Energy and Utilities | Gas and Electric Utilities |
| Western Digital Corporation | Irvine | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Health Net, Inc. | Woodland Hills | Healthcare, Pharmaceuticals and Biotech | Healthcare, Pharmaceuticals, and Biotech Other |
| Allergan, Inc. | Irvine | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
| The Walt Disney Company | Burbank | Media and Entertainment | Motion Picture and Recording Producers |
| Hewlett-Packard Company | Palo Alto | Computers and Electronics | Consumer Electronics, Parts and Repair |
| URS Corporation | San Francisco | Real Estate and Construction | Architecture,Engineering and Design |
| Cisco Systems, Inc. | San Jose | Computers and Electronics | Networking Equipment and Systems |
| Wells Fargo and Company | San Francisco | Financial Services | Banks |
| Intel Corporation | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Applied Materials, Inc. | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Sanmina Corporation | San Jose | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Agilent Technologies, Inc. | Santa Clara | Telecommunications | Telecommunications Equipment and Accessories |
| Avery Dennison Corporation | Pasadena | Manufacturing | Paper and Paper Products |
| The Clorox Company | Oakland | Manufacturing | Chemicals and Petrochemicals |
| Apple Inc. | Cupertino | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Amgen Inc | Thousand Oaks | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
| McKesson Corporation | San Francisco | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
| DIRECTV | El Segundo | Telecommunications | Cable Television Providers |
| Visa, Inc. | San Mateo | Financial Services | Credit Cards and Related Services |
| Google, Inc. | Mountain View | Software and Internet | E-commerce and Internet Businesses |
training details locations, tags and why hsg
The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:
- Learn from the experts.
- We have provided software development and other IT related training to many major corporations in California since 2002.
- Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
- Discover tips and tricks about Microsoft Development programming
- Get your questions answered by easy to follow, organized Microsoft Development experts
- Get up to speed with vital Microsoft Development programming tools
- Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
- Prepare to hit the ground running for a new job or a new position
- See the big picture and have the instructor fill in the gaps
- We teach with sophisticated learning tools and provide excellent supporting course material
- Books and course material are provided in advance
- Get a book of your choice from the HSG Store as a gift from us when you register for a class
- Gain a lot of practical skills in a short amount of time
- We teach what we know…software
- We care…
Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.
