Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

As much as we love to assume free Wi-Fi is secure, this is far from the truth. Because you are attaching to a service many others are connected to as well, without security measures, your device can be hacked, especially if the network is unencrypted. Because this encryption involves handing out a 26-character hexadecimal key to every individual wanting to use that network, most places opt for ease of access over security. And even with a secure network, your information is vulnerable to everyone else who has the password and is on the network.

This may not seem like such a big deal and many people don’t believe they have anything to hide on their personal devices, but remember what you use on those devices. Chances are your e-mail is attached as well as all other social media sites. You may have apps that track your finances or private messages to certain others that you would never want anyone else to see. Luckily, there are steps that can be taken to reduce and prevent any unwanted information grabbers from accessing your personal information.

To start, go through your computer’s settings in order to verify your operating system’s security functions are all set to offer the highest protection. Open up the Control Panel and double check that your Firewall is enabled for both private and public networks. Then, go to Network and Sharing to open Change advanced sharing settings. In here, you can turn off file and printer sharing and network discovery for public networks.

One of the most important things to watch for is HTTPS. Hypertext Transfer Protocol Secure ensures secure communication across the web. Many of the major email systems use this when you log in (as another layer of password protection) but drop the security as soon as the login is complete. To keep this going, HTTPS Everywhere is a browser extension that gives you a secure connection when browsing some of the more popular sites. It can also be programmed for other sites you like to visit that don’t use HTTPS.

Not every place on the internet provides the choice of HTTPS, and VPNs are there to fill in the security gap. Virtual Private Networks allows data to be sent and received through public access points as if it were directly connected to a secure network. Many businesses offer this for company devices, but if you are an individual looking for that kind of security, ProXPN is a free version that can be upgraded. Unfortunately, it limits your speed, but other choices include VPNBook, OpenVPN Shield Exchange, and OkayFreedom.

With these three steps implemented, secure public Wi-Fi can be achieved. No longer will you have to worry about connecting in an unsure environment with strangers, never knowing if your information is being stolen. With all of the options free of charge, it is also an affordable means of protecting yourself that only takes a little time and effort to implement and guarantee safety.

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One of the most anticipated features that came on the iPhone 4S was a new thing called: Siri. Zooming out before concentrating on Siri, mobile assistants were the new rage. Beforehand, people were fascinated by the cloud, and how you could store your files in the Internet and retrieve it from anywhere. You could store your file at home, and get it at your workplace to make a presentation. However, next came virtual assistants. When you’re in the car, it’s hard to send text messages. It’s hard to call people. It’s hard to set reminders that just popped into your head onto your phone. Thus, came the virtual assistant: a new way to be able to talk to your phone to be able to do what you want it to do, and in this case, text message, or call people, and many other features. Apple jumped onto the bandwagon with the iPhone 4S and came out with the new feature: Siri, a virtual assistant that is tailored to assist you in your endeavours by your diction.

Getting started with Siri

To get Siri in the first place, you need an iPhone 4S; although you may have the latest updates on your iPhone 4 or earlier, having an iPhone 4S means you have the hardware that is required to run Siri on your phone. Therefore, if you are interested in using Siri, check into getting an iPhone 4S, as they are getting cheaper every single day.