Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

The iconic software company that is based in King County Washington has been getting almost universally slammed from it's recent Los Angeles press announcement about its entry into the hardware business with the convertible laptop/tablet known as Surface.

Certainly I can see the point that it is now competing with its hardware vendors/partners. Intel has done a good job in the arena creating 'reference designs' without competing with its partners.

There is another viewpoint which seems to be ignored. The cold facts are Microsoft is a public company. This puts Microsoft in a legal position of doing the most it can to return value to its shareholders. Failure to do so means somebody is going to jail.

Microsoft has a vision, which at the end of the day is, a certain way to get enough people to see enough value to hand over their money, to fulfill their fiduciary duty.

Getting involved with the IT, or Internet Technology industry, is a way for you to break into a variety of potential coveted career paths and job openings. Whether you prefer working with the back-end of programming or if you enjoy improve user experience while browsing online, there are many different in-demand IT skills that are useful to obtain today if you are seeking a career in the tech industry yourself.

Cloud Computing

Working with cloud computing, otherwise known as "the cloud", requires you to work within various types of servers that store and access data globally from any location. With the increase in mobile usage, cloud computing is becoming even more prevalent in today's society. When you want to work with cloud computing, understanding the basics of programming and network security is a must. Working in cloud computing is a way to help with building new applications, expanding companies online as well as allowing anyone internationally to locate and access a specific blog, website or mobile app.

UX Design

UX Design is also known as user experience design. A user experience designer specializes in understanding the usability and overall experience a web visitor has when browsing on a site or blog. UX design is essential to ensure that all visitors on a website are capable of navigating the blog properly and accessing the site's content with ease, regardless of the browser they are using or the type of device that is being used to access the site itself. Cross-browser compatibility and ensuring that all websites you are working with are accessible via mobile platforms is another responsibility of many UX designers today. Working in UX design is highly recommended if you believe you have an eye for "good" web design and if you have an interest in improving the overall experience web users for a specific audience have when visiting the blog or website you represent or that you are building for yourself.

IT Security

IT security is one of the fastest-growing positions throughout the entire IT industry and field. IT security requires you to understand network infrastructures as well as how to properly manage each server individually to provide security and protection from potential hackers and online thieves looking to steal sensitive data and information. Maintaining the security of a network and all servers for a company is only becoming more popular with the expansion of mobile phone usage along with the growth of the Internet altogether.

Understanding the variety of IT skills that are in demand today can help you to better decide on a path that is right for you. The more you understand about various IT skills, the easier it is to find a position or career in your future that is most suitable for the type of work you enjoy. Whether you are looking to develop new apps or if you are interested in managing the security of company servers, there are hundreds of positions and skills that are in demand in the IT industry today.

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I remember the day like it was yesterday. Pac Man had finally arrived on the Atari 2600.  It was a clear and sunny day, but it was slightly brisk. My dad drove us down to the video store about three miles from our Michigan house. If I remember correctly, the price for the game was $24.99.  It was quite expensive for the day, probably equaling a $70 game in today’s market, but it was mine. There *was* no question about it. If you purchase a game, it’s your game… right?

You couldn’t be more wrong.  With all the licensing agreements in games today, you only purchase the right to play it. You don’t actually “own” the game. 

Today, game designers want total control over the money that comes in for a game. They add in clauses that keep the game from being resold, rented, borrowed, copied, etc. All of the content in the game, including the items you find that are specifically for you, are owned by the software developer. Why, you ask, do they do this? It’s all about the money.

This need for greed started years ago, when people started modifying current games on the market. One of the first games like this was Doom. There were so many third part mods made, but because of licensing agreement, none of these versions were available for resale. The end user, or you, had to purchase Doom before they could even install the mod.  None of these “modders” were allowed to make any money off their creation.