The earning potential of a software developer largely depends on their knowledge, their chosen area of expertise, experience and flexibility to relocate if necessary.  In the ever changing landscape of Information Technology, many argue that the way to make more money is to specialize in a technology that fewer people are using.  As an example, there are tons of Java programmers out there, but nowhere near enough in lesser known languages such as Perl or Python.  However, there are plenty of opportunities for folks who are willing to burn the midnight oil to gain skills in these niche disciplines.

Because the Information Technology Industry is a rapidly evolving entity, gunning for the "Next Big Thing" is constantly an arm’s length away.  For this reason, developers looking to get requisite knowledge to successfully compete can, for the most part, expect to resign their weekends for the LOVE of code and studying.   And, it’s fair to say that a stick-to-itiveness to teach yourself how to code can be more important than any degree when job prospecting.  Sam Nichols, a mobile developer at SmugMug, puts it this way: “Build a table, build a computer, build a water gun, build a beer bong, build things that will take a week and build things that need to be done in 40 minutes before the party. Making stuff is what this field is all about and getting experience building things, especially with others, especially when it breaks and fails along the way can help with perspective and resiliency.”

Software developers already skilled at writing code are readily able to translate that knowledge to web development. The fact that the information technology sector has shifted largely to web-based infrastructure and software application as system (SaaS) database and operating system capabilities, means that software developers have a wide variety of opportunity in the web development segment of the consulting and job market.

If you are a software developer seeking to increase your earning potential, gaining expertise in  Web development  enhances your ability to attract new opportunities. The more creative a software developer, the far better chance they will have at benefitting from current market demand for new technologies and software innovation. Customization is hot right now, and software developers involved in the creation of updates and unique features to SaaS can add extra value to their portfolio with very little time and effort involved.

 In order for software developers to stay abreast of their field, continuing education and is required to ensure that technical skills are up-to-date. Gaining knowledge in design of computer applications is one of the main objectives in the development and planning of software products.
Once adequate knowledge has been acquired, many software developers can use those insights to develop custom software for a client as a consultant.

In the ever changing landscape of software programming, it is not surprising that developers and employees have a different set of preferences for desired skills.  However the number one language that developers want to learn according to a survey of developers by technical recruiter, Hacker Rank is Python. This is not a surprise considering that Python has been in demand for several years and programmers tend to really enjoy this language for clear syntax, good OOP support and great shortcuts. Python, named “the language of the year” in 2007 and 2010 in the TIOBE Index and has climbed to #4 status in May of 2018.

According to the study, employers want developers who:

-  Have problem-solving skills, such as the ability to break down large, complex problems.
- Are proficient in their programming language and debugging.
- Can design systems.
- Can optimize performance.
- Have experience in reviewing and testing code.
- Are proficient in database design

Surprisingly, formal education is not the deciding factor when it comes to what companies care about the most. People with computer degrees or certifications on a resume are not necessarily a first choice for hiring managers. Others that have years of experience even if those individuals are partially self-taught in the field stand to be taken seriously in the field.   For those individuals with a passion to learn and master a skill, there are ample opportunities with smaller to mid-sized companies.

Some interesting FAQ’s from the study:

    On average, developers know 4 languages, and they aspire to learn 4 more.
    Younger developers between 18 and 24 plan to learn 6 languages.
    Folks older than 35 only plan to learn and additional 3 languages.
    The top languages developers said they will learn were, Go, Python, Scala, Kotlin, and Ruby.
    There is a large gap between employers seeking developers that know React than there are folks that can do it.

So, Why Learn Python?
It is now the most popular introductory teaching language in U.S. universities.  Python is easy to use, powerful, and versatile, making it a great choice for beginners and experts alike. It allows you to think like a programmer and not waste time understanding difficult syntax that other programming languages can command. And, because of its rapid growth, many developers contribute to the Python community and share Python libraries making creativity that much more a reality

Machine learning systems are equipped with artificial intelligence engines that provide these systems with the capability of learning by themselves without having to write programs to do so. They adjust and change programs as a result of being exposed to big data sets. The process of doing so is similar to the data mining concept where the data set is searched for patterns. The difference is in how those patterns are used. Data mining's purpose is to enhance human comprehension and understanding. Machine learning's algorithms purpose is to adjust some program's action without human supervision, learning from past searches and also continuously forward as it's exposed to new data.

The News Feed service in Facebook is an example, automatically personalizing a user's feed from his interaction with his or her friend's posts. The "machine" uses statistical and predictive analysis that identify interaction patterns (skipped, like, read, comment) and uses the results to adjust the News Feed output continuously without human intervention. 

Impact on Existing and Emerging Markets

The NBA is using machine analytics created by a California-based startup to create predictive models that allow coaches to better discern a player's ability. Fed with many seasons of data, the machine can make predictions of a player's abilities. Players can have good days and bad days, get sick or lose motivation, but over time a good player will be good and a bad player can be spotted. By examining big data sets of individual performance over many seasons, the machine develops predictive models that feed into the coach’s decision-making process when faced with certain teams or particular situations. 

General Electric, who has been around for 119 years is spending millions of dollars in artificial intelligence learning systems. Its many years of data from oil exploration and jet engine research is being fed to an IBM-developed system to reduce maintenance costs, optimize performance and anticipate breakdowns.

Over a dozen banks in Europe replaced their human-based statistical modeling processes with machines. The new engines create recommendations for low-profit customers such as retail clients, small and medium-sized companies. The lower-cost, faster results approach allows the bank to create micro-target models for forecasting service cancellations and loan defaults and then how to act under those potential situations. As a result of these new models and inputs into decision making some banks have experienced new product sales increases of 10 percent, lower capital expenses and increased collections by 20 percent. 

Emerging markets and industries

By now we have seen how cell phones and emerging and developing economies go together. This relationship has generated big data sets that hold information about behaviors and mobility patterns. Machine learning examines and analyzes the data to extract information in usage patterns for these new and little understood emergent economies. Both private and public policymakers can use this information to assess technology-based programs proposed by public officials and technology companies can use it to focus on developing personalized services and investment decisions.

Machine learning service providers targeting emerging economies in this example focus on evaluating demographic and socio-economic indicators and its impact on the way people use mobile technologies. The socioeconomic status of an individual or a population can be used to understand its access and expectations on education, housing, health and vital utilities such as water and electricity. Predictive models can then be created around customer's purchasing power and marketing campaigns created to offer new products. Instead of relying exclusively on phone interviews, focus groups or other kinds of person-to-person interactions, auto-learning algorithms can also be applied to the huge amounts of data collected by other entities such as Google and Facebook.

A warning

Traditional industries trying to profit from emerging markets will see a slowdown unless they adapt to new competitive forces unleashed in part by new technologies such as artificial intelligence that offer unprecedented capabilities at a lower entry and support cost than before. But small high-tech based companies are introducing new flexible, adaptable business models more suitable to new high-risk markets. Digital platforms rely on algorithms to host at a low cost and with quality services thousands of small and mid-size enterprises in countries such as China, India, Central America and Asia. These collaborations based on new technologies and tools gives the emerging market enterprises the reach and resources needed to challenge traditional business model companies.

Learning SQL development can seem like an overwhelming task at first. However, mastering just a few key points will help ease your way through 80 percent of the day-to-day challenges when writing stored procedures and solving common problems. Here are three important SQL development factors to keep in mind:

Outer Joins
One of the most crucial things to understand in SQL server are joins. Joins are a way to retrieve data from two or more tables based on logical relationships between them. Joins dictate how Microsoft SQL Server ought to use data from one table to select the rows in another table.

In my experience inner joins are intuitive while outer joins can present additional hours of grief by overlooking associations in the other table(s). The outer join is the key to answering questions about what the database does not have. For example, if you need to make a query to display all the students who are without report-cards, you’ll need a left join to get all students coupled with a “where clause” to return the ones who have nulls for their report card table columns in the results.

Many talented Java script programmers have muddled through the SQL Server by deficient coding around the inner join. As a result, their queries can take five hours to run, whereas, properly written left joins, can take only two seconds to run.

Aggregation
Grouping results comes up in SQL a lot more than you might think. Knowing how to write a query when answering questions such as, “What’s the average grade for each teacher’s student list?” is invaluable. This kind of question cannot be answered with a single table or solely by joins.  You’ll often find you need to use joins in conjunction with group by statements. Always write the raw query first and then look at the results. Next, you have to figure out the best way to group them, rewrite your select clause and add a group by clause in the end.

Digging Through Data
I find this is the most lacking skill in many programmers. In fact, many otherwise-talented programmers holding Master’s Degrees fail to get jobs because they couldn’t analyze rows of data objectively during interviews. It’s just something that’s not taught but is crucial to get under you belt. Why? Eventually, some query is not going to perform as you may expect. And, the only way to find discrepancies is to look at rows of data, identify what join isn’t finding a match or where bad data is throwing things into chaos. Get familiar with how joins actually work, even if you have to manually walk through the logic of a large stored procedure’s tree of joins. It’s boring and time-consuming but absolutely necessary.

Take the time to master the core skills that will make you a successful SQL Programmer and avoid queries that run for five hours!