I remember the day like it was yesterday. Pac Man had finally arrived on the Atari 2600.  It was a clear and sunny day, but it was slightly brisk. My dad drove us down to the video store about three miles from our Michigan house. If I remember correctly, the price for the game was $24.99.  It was quite expensive for the day, probably equaling a $70 game in today’s market, but it was mine. There *was* no question about it. If you purchase a game, it’s your game… right?

You couldn’t be more wrong.  With all the licensing agreements in games today, you only purchase the right to play it. You don’t actually “own” the game. 

Today, game designers want total control over the money that comes in for a game. They add in clauses that keep the game from being resold, rented, borrowed, copied, etc. All of the content in the game, including the items you find that are specifically for you, are owned by the software developer. Why, you ask, do they do this? It’s all about the money.

This need for greed started years ago, when people started modifying current games on the market. One of the first games like this was Doom. There were so many third part mods made, but because of licensing agreement, none of these versions were available for resale. The end user, or you, had to purchase Doom before they could even install the mod.  None of these “modders” were allowed to make any money off their creation.

Structure Rule Language

To aid in the ease of rule authoring, Blaze Software, now Fair Isaac, created the proprietary Structure Rule Language (SRL), an object-oriented programming language designed to enable those with little or no background in software development to pen rules. Although the capabilities of this language are far too extensive to detail in this article, we can examine the basic rule syntax.

Rules in the SRL take the following form:

rule RuleName [at | priority M] is

Visual Studio .NET is one of many tools available at your disposal for web development. But where some programs may focus on HTML coding or graphics, Visual Studio .NET is a complete tool set that can be used to not only create XML web services and ASP web applications, but desktop and mobile applications as well. So what are some features that are included in the latest release?

·         Visual J#. This is most well-known by developers who are well-versed in the language of Java. It is best used when building services via the .NET framework, or when building applications.

·         Smart Device Applications. This enables you to generate, repair, and install applications that can be used on smart phones, PDAs, and other devices.

·         ASP.NET Mobile Design. Allows for building web applications for not only PDAs and mobile phones, but pagers as well. This also allows a designer to manipulate the mobile Web form of an application.

Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.