Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

If you’re interested in building modern websites or applications which use ASP, XML, or mobile technology, you’ve heard of Visual Studio .NET.  It is one of the more popular suites of development tools available to aspiring programmers, as it consolidates several different tools and languages into the same development environment, which helps in turn to integrate this code across development languages.  Here are three important benefits to using the visual studio suite:

·         Use of Visual J# - This development tool is specifically oriented towards people who already are familiar with basic Java syntax, and is designed for use by those people to build apps or services which will then run on the Microsoft .NET Framework.  This is useful because it fully supports Microsoft Extensions, among other reasons.  Visual J# was developed completely independently by Microsoft.

·         Utility for Smart Devices – Another huge benefit of using visual studio .NET is the ability to immediately integrate your programming efforts with deployment across a variety of smart devices.  PDAs, smartphones, Pocket PCs, and any device which has a limited amount of resources all require a compact framework for the programming of applications it is designed to run.

·         XML Web Usage and Support – Because XML services aren’t married to any particular technology or programming language, they can be accessed by any system, and this broad-based utility has made the services increasingly popular.  Visual Studio .NET takes advantage of this by fully integrating with XML services, including the ability to create and edit them from scratch.

Before we go to the list do you know what makes software skills most sought-after and hence more valuable than most of the other job skills? It is simply because unlike any other skill, software skills are global and are not at all location specific! With the evolution and penetration of internet technologies, the physical distance between the client and service provider hardly matters. So, with more advancement in technology, it is indeed going to rain opportunities on the right skilled developer. I’ll take the liberty to reproduce the following quotes here to prove my claims statistically:

Demand for “cloud-ready” IT workers will grow by 26 percent annually through 2015, with as many as 7 million cloud-related jobs available worldwide.

---IDC White Paper (November 2012).

In the United States, the IT sector is experiencing modest growth of IT jobs in general, with the average growth in IT employment between 1.1 and 2.7 percent per year through 2020.

---U.S. Bureau of Labor Statistics.

Checking to see if a file exists is a two step process in Python. Simply import the module shown below and invoke the isfile function:

import os.path
os.path.isfile(fname)