Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Today we live in the age of technology. It seems like everyone owns at least one computer, but few actually know how they work. We hear about Java tutorials and C# programming, but why are these things important?

There has been an increasing demand for those who are proficient in web development. It is a job field that has grown substantially in the past decade, and it is still continuing to flourish with no signs of stopping. Learning a web language is not only a useful skill, but a necessary one. So why, out of all of the available web languages, is Java the most valuable?

·         First off, it is a simple language that is easily learned and well known.

·         Java has been around for awhile now, and has earned its place as one of the pillars of modern day computer architecture. Information on Java is abundant, and ranges from online tutorials to books, such as "Java for Dummies."

HP is taking legal action against Oracle for allegedly breaching its 2010 partnership agreement of porting HP’s core software products with the latest versions of Itanium. In March, Oracle announced it would not be developing any new versions for products designed for the Itanium processor. Itanium has the ability to power the so-called Business Critical Systems hardware for extremely demanding enterprise applications. However, Oracle said the chip line is about to die.

The companies’ lawyer met in the Santa Clara County Superior Court with Judge James Kleinberg presiding to discuss their side of the event. Others in the courtroom included Ann Livermore, HP board member and former enterprise business chief, and Oracle’s co-President Safra Catz. Catz and Livermore were the two key negotiators for the agreement. Livermore was to testify later in the day. Kleinberg is set to rule if the companies had a legally binding contract.

Jeff Thomas, HP’s lawyer, focused on the so-called Hurd Agreement wording, where the companies reiterated their partnership after Oracle hired Mark Hurd, former CEO for HP. HP also sued Hurd for breaking the confidentiality agreement.

Thomas and the lead lawyer for Oracle focused on one paragraph of the agreement, which read Oracle would continue to provide its product suite on the HP platform in a way that’s consistent with the existing partnership before Hurd’s hiring.

Visual Studio .NET is one of many tools available at your disposal for web development. But where some programs may focus on HTML coding or graphics, Visual Studio .NET is a complete tool set that can be used to not only create XML web services and ASP web applications, but desktop and mobile applications as well. So what are some features that are included in the latest release?

·         Visual J#. This is most well-known by developers who are well-versed in the language of Java. It is best used when building services via the .NET framework, or when building applications.

·         Smart Device Applications. This enables you to generate, repair, and install applications that can be used on smart phones, PDAs, and other devices.

·         ASP.NET Mobile Design. Allows for building web applications for not only PDAs and mobile phones, but pagers as well. This also allows a designer to manipulate the mobile Web form of an application.