The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

Disruptive technologies such as hand-held devices, cloud computing and social media are rattling the foundations upon which traditional businesses are built. Enterprise customers have grown smarter at ensuring the latest technological trends work in their favor. Everyone is trying to zero in on their core competencies by employing commodity services to run their business.

Likewise, enterprise application vendors need to zero in on their core competencies and enhance more value to the businesses of their clientele by leveraging standards-based commodity services, such as IaaS and PaaS, provided by leaders in those segments (e.g. Amazon EC2, Google Cloud Platform etc.).

What else enterprises need to do is learn to adopt new and emerging technologies such as cloud, utility and social computing to build on them to penetrate new market avenues.

New small and medium-sized entrants into the market are constantly challenging enterprises given their ability to rapidly turnaround and address the requirements of the customers in a cost-effective manner. Additionally, these new advancements also affect how enterprises create, deploy, and manage solutions and applications. If you take the example of Force.com, for instance, you find that it’s a common war zone for enterprise application vendors to furnish SME markets with their applications, with the new entrants mostly having an edge.

No matter what type of business you’re in, boosting your bottom line is always in the back of your mind. In a rough economy, it can be tempting to focus too much on pulling in more money and not enough on containing it from within.

That’s right, containing it. You have the potential to lose hundreds of thousands of dollars every year right under your nose from something as simple as lack of or ineffective computer training.

How much do the employees you have working for you right now really understand about technology? How good is your IT tech department? Technology changes faster than a blink of an eye and oftentimes, businesses struggle to keep their top employees trained.

With millions of dollars being lost to Internet espionage, file corruption and other computer crimes, staying on top of changes is essential. Recently, online learning centers have been emerging as the go-to method for quick and inexpensive learning. Unfortunately, this type of computer learning isn’t always the best solution.

The future looks just as bright for information technology as it did ten years ago when this career field started growing in huge numbers due to major internet technological advances and the popularity of mobile devices such as the smartphone and eReaders like Amazon’s Kindle.  In classrooms and libraries across the nation, information technology has become instrumental in the way students learn and the way teachers give lessons, and thanks to online education more adults have access to a better education without incurring a lot of debt. Needles to say, the need for qualified workers in information technology will continue in times to come. Some of the technological careers that are rapidly growing in popularity in the last decade are a direct reflection of current trends.

Information Technology Managers

The information technology manager is responsible for handling all computer activities for a business and performs upgrades on computer software and hardware, installs new security features on computers, creates budgets and goals for the IT department, supervises other IT employees and troubleshoots computers when needed. According to the Bureau of Labor Statistics, there were 332,700 information technology management jobs filled in 2012 and a majority of these positions were in the computer systems sector. Most information technology managers hold a bachelor's degree in computer science or information technology, and a growing number of employers prefer a graduate degree. The job growth is expected to grow at 15% between now and 2022.

Mobile Application Developers

This job will grow by leaps and bounds as millions of people continue to purchase mobile devices and download apps for business and entertainment purposes. It creates expanded opportunities for those who want to become mobile application developers. A mobile application developer often works with other developers to create mobile-friendly apps or mobile-friendly versions of business websites for consumers. The developer may have his own firm or he may be employed with a larger company, and he will need to understand the basics of web design and different kinds of codes to succeed in this career. The Bureau of Labor Statistics states that the job growth is expected to be at 28% by 2020.

Health Information Technology

Another fast growing sector within information technology is health information technology and there are various jobs to choose from. You can work with health insurance providers and your duties would include processing patients' insurance claims and managing patients' insurance information using a computer database. Another option is to work as a medical biller in a doctor's office preparing patient’s invoices. The good thing about these jobs is that you do not need a four-year degree to get the training; you can obtain a two-year associates degree or a certificate in health information technology.

Search Engine Optimization Consultant

This is an important information technology career because most businesses have websites and if these websites are going to receive high traffic from visitors and earn profit, proper search engine optimization is necessary. The SEO consultant's job is to ensure that a business website gets high rankings on the major search engines and plenty of traffic from visitors. A good SEO consultant at a minimum will know how to research keywords effectively and implement these into the website's content based on the website's theme and he would utilize web analytics as part of the job. An SEO consultant may work on a freelance basis or be employed with an advertising company as an example.

Best Cities for Technology Careers

If you're thinking about relocating for your career, here are some of the best cities currently for information technology jobs listed in Forbes.