Disruptive technologies such as hand-held devices, cloud computing and social media are rattling the foundations upon which traditional businesses are built. Enterprise customers have grown smarter at ensuring the latest technological trends work in their favor. Everyone is trying to zero in on their core competencies by employing commodity services to run their business.

Likewise, enterprise application vendors need to zero in on their core competencies and enhance more value to the businesses of their clientele by leveraging standards-based commodity services, such as IaaS and PaaS, provided by leaders in those segments (e.g. Amazon EC2, Google Cloud Platform etc.).

What else enterprises need to do is learn to adopt new and emerging technologies such as cloud, utility and social computing to build on them to penetrate new market avenues.

New small and medium-sized entrants into the market are constantly challenging enterprises given their ability to rapidly turnaround and address the requirements of the customers in a cost-effective manner. Additionally, these new advancements also affect how enterprises create, deploy, and manage solutions and applications. If you take the example of Force.com, for instance, you find that it’s a common war zone for enterprise application vendors to furnish SME markets with their applications, with the new entrants mostly having an edge.

I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

Passbook is one of the newest features of the iPhone. What many people were offput by standards today is that we rely too much on disposable tickets, and the like, such as when you go to the airport for a boarding pass, or a movie ticket. Apple strove to solve that with a new application that is bundled with the newest update: Passbook.

Passbook offers everything you need, especially when a ticket, coupon, or gift card is needed. When you first open the application you are greeted by a sampling of applications that support Passbook, and its features. To begin, install the particular application you want to use. For example, we will be going with the Starbucks application to satiate our coffee needs every morning, as we have a gift card to spend.

Open up the freshly downloaded application, and get ready to be blown away. Like most applications, especially when it has to do with airlines, or coffee, you are almost always required to sign up for a respective account. Don’t worry, it is easy. All you will be asked is to fill out your email, a password, and other miscellaneous information to identify you when you lose your password or others.

Once you have finished signing up, you’re ready to roll. It will prompt you to enter a gift card that you already own, or begin a digital gift card. If you don’t have a gift card, you can start a digital gift card (or, as many may call it: a prepaid card), and pay for your coffee in a fast, and efficient way. Just tap on “Tap to Pay” when you are ready to pay, and tap again after you have paid. It’s really that easy.

The original article was posted by Michael Veksler on Quora

A very well known fact is that code is written once, but it is read many times. This means that a good developer, in any language, writes understandable code. Writing understandable code is not always easy, and takes practice. The difficult part, is that you read what you have just written and it makes perfect sense to you, but a year later you curse the idiot who wrote that code, without realizing it was you.

The best way to learn how to write readable code, is to collaborate with others. Other people will spot badly written code, faster than the author. There are plenty of open source projects, which you can start working on and learn from more experienced programmers.

Readability is a tricky thing, and involves several aspects:

1. Never surprise the reader of your code, even if it will be you a year from now. For example, don’t call a function max() when sometimes it returns the minimum().
2. Be consistent, and use the same conventions throughout your code. Not only the same naming conventions, and the same indentation, but also the same semantics. If, for example, most of your functions return a negative value for failure and a positive for success, then avoid writing functions that return false on failure.
3. Write short functions, so that they fit your screen. I hate strict rules, since there are always exceptions, but from my experience you can almost always write functions short enough to fit your screen. Throughout my carrier I had only a few cases when writing short function was either impossible, or resulted in much worse code.
4. Use descriptive names, unless this is one of those standard names, such as i or it in a loop. Don’t make the name too long, on one hand, but don’t make it cryptic on the other.
5. Define function names by what they do, not by what they are used for or how they are implemented. If you name functions by what they do, then code will be much more readable, and much more reusable.
6. Avoid global state as much as you can. Global variables, and sometimes attributes in an object, are difficult to reason about. It is difficult to understand why such global state changes, when it does, and requires a lot of debugging.
7. As Donald Knuth wrote in one of his papers: “Early optimization is the root of all evil”. Meaning, write for readability first, optimize later.
8. The opposite of the previous rule: if you have an alternative which has similar readability, but lower complexity, use it. Also, if you have a polynomial alternative to your exponential algorithm (when N > 10), you should use that.

Use standard library whenever it makes your code shorter; don’t implement everything yourself. External libraries are more problematic, and are both good and bad. With external libraries, such as boost, you can save a lot of work. You should really learn boost, with the added benefit that the c++ standard gets more and more form boost. The negative with boost is that it changes over time, and code that works today may break tomorrow. Also, if you try to combine a third-party library, which uses a specific version of boost, it may break with your current version of boost. This does not happen often, but it may.

Don’t blindly use C++ standard library without understanding what it does - learn it. You look at std::vector::push_back() documentation at it tells you that its complexity is O(1), amortized. What does that mean? How does it work? What are benefits and what are the costs? Same with std::map, and with std::unordered_map. Knowing the difference between these two maps, you’d know when to use each one of them.

Never call new or delete directly, use std::make_unique and [cost c++]std::make_shared[/code] instead. Try to implement usique_ptr, shared_ptr, weak_ptr yourself, in order to understand what they actually do. People do dumb things with these types, since they don’t understand what these pointers are.

Every time you look at a new class or function, in boost or in std, ask yourself “why is it done this way and not another?”. It will help you understand trade-offs in software development, and will help you use the right tool for your job. Don’t be afraid to peek into the source of boost and the std, and try to understand how it works. It will not be easy, at first, but you will learn a lot.

Know what complexity is, and how to calculate it. Avoid exponential and cubic complexity, unless you know your N is very low, and will always stay low.

Learn data-structures and algorithms, and know them. Many people think that it is simply a wasted time, since all data-structures are implemented in standard libraries, but this is not as simple as that. By understanding data-structures, you’d find it easier to pick the right library. Also, believe it or now, after 25 years since I learned data-structures, I still use this knowledge. Half a year ago I had to implemented a hash table, since I needed fast serialization capability which the available libraries did not provide. Now I am writing some sort of interval-btree, since using std::map, for the same purpose, turned up to be very very slow, and the performance bottleneck of my code.

Notice that you can’t just find interval-btree on Wikipedia, or stack-overflow. The closest thing you can find is Interval tree, but it has some performance drawbacks. So how can you implement an interval-btree, unless you know what a btree is and what an interval-tree is? I strongly suggest, again, that you learn and remember data-structures.

These are the most important things, which will make you a better programmer. The other things will follow.