It’s befuddling when you think about how many ways there are to communicate in 2013. I’d say there are too many new ways to communicate – social media, phone, Skype, instant message, text message, email, it goes on and on. But do any of them outweigh the power of a good old-fashioned face-to-face meeting? Most business executives would argue no. Nothing can replace a face-to-face meeting, at least yet.

That said, face-to-face meetings are without question the most expensive kind, given the travel costs required to make them a reality, and companies around the globe have been trying to make them more financially manageable ever since the recession set in. But recession or no, face-to-face meetings are rarely in the budget cards for small businesses. So how can entrepreneurs around the globe get more out of their virtual meetings while ensuring any physical meeting is worth the cost?

The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

The short answer is, yes and no. It depends upon who you are. The purpose of this entry is to help you determine, yes or no.

Full disclosure. This entry is created on a Mac mini. And doing so on Windows 8 (Release Preview). If you are a developer, in my humble opinion you need to test on all platforms you expect your app to run or you are not much of a developer.

To be successful you need to leave politics in geographical territory known as Washington DC. My definition of that is: 14 mi.² of real estate surrounded by reality.

Only in politics can we afford to take sides. Those of us in IT, especially developers need to do our best to be all things to all people. Certainly this is a technical impossibility. However in our game we can get some points for at least being serviceable if not outstanding.

Planning on a little spring cleaning and getting rid of all those old electronics? With the way technology changes so quickly, it seems like we no sooner have one new electronic piece and there’s a new one on the market that we absolutely have to have. The result is a ton of used electronics stored away. Now it’s time to get rid of everything, here are some tips on what to do with all that old tech stuff and how to do it safely.

Save on Landfill Waste

Few people really realize where their electronics wind up when they throw them in the trash or dumpster. They assume they’re getting taken care of and just forget about them. According to the Environmental Protection Agency, one of the fastest growing components of landfill waste is electronics. The unfortunate part of this is that these electronics are filled with lead, mercury and other toxic chemicals – chemicals that find their way into our soil and water.

This results in the contamination of our lakes, streams and soil. The best way to avoid this is by knowing where your electronics are going and to dispose of them safely. Contact the recycling center in your area and ask for the best place to dispose of your old electronics.

Think of Security

Our lives are filled with electronic technology, whether it’s in the form of computers, tablets, smart phones or video games. Most of these electronics allow network sharing with people all over the world. With identity theft such a growing concern, much of our private lives and personal information is entered in the hard drives of these items.

Before you dispose of any electronics, make sure the hard drives are wiped clean of all personal information. This requires more than just “deleting” files. If you’re not sure how to correctly get rid of the information, contact a professional to do this for you. Even if you have to pay to have it done, it’s a minimal expense compared to having your private information stolen.

Find New Homes for Your Electronics

Once you’ve cleaned out your electronics of personal information, they may still be worth something to other individuals. You may know of a child or elderly person who would really appreciate a “new” computer or a tablet. Someone who has never owned a smart phone or laptop may be thrilled to suddenly own one, even if they are obsolete to you.

If you can’t find anyone that wants them, consider selling them on places like eBay, Craigslist or one of the many other online auction sites. The old saying, “one man’s junk is another man’s gold” is especially true when it comes to electronics. Many people like building computers using their own parts.

Students in computer-related programs also utilize used electronics as a form of hands-on training. Most schools also take in donated computers, televisions and cell phones. Contact your electric company or school district to get information on where you can take your old electronics. You’ll be not only cleaning out your house but also helping the environment.

Related:

Cloud Computing: What It Means and How It Could Threaten the Traditional Outsourcing Model