Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

We are not all equally motivated. Some people have more self-drive than other people. This is why we find that some people always end up at the top even when the odds are against them. An employee, with this realization, through the Human Resource department, should be able to design efficient career development systems. For this system to work, the employer must understand the nature of the business environment in which they are operating.

Why Train Employees?

The purpose of training employees is to enable them to grow with time and increase their efficiency. The business world is quite dynamic, nothing stays the same for long. Training one’s employees allows them to keep abreast with the ever changing technological advancements and many other factors that are relevant to his/her line of work. Employees cannot be expected to solve all their employer’s expectations with static skills and techniques. Even the most updated technology becomes obsolete at some point.
People are the biggest assets in organizations. For an establishment to flourish, it is important that the employer understands certain key things that help spur their development.

In a report from the Harvard Business Review, “The Impact of Employee Engagement of Performance,” the most impactful employee drivers are:

Google is one of the most popular websites in the entire world that gets millions of views each day. Therefore, it should come as no surprise that it needs a strong and reliable programming language that it can rely on to run its searches and many of the apps that Google has created. Because of this, Google uses Python to ensure that every time a user uses one of their products, it will work smoothly and flawlessly. That being said, Google uses Python in a variety of different ways, outlined below.

Code.Google.Com
Since its creation, Google has always used Python as part of its core for programming language. This can still be seen today considering the strong relationship the two have with one another. Google supports and sponsors various Python events, and Python works to better itself so that Google remains on top of cutting edge material. One way that they do this is by working with code.google.com. This is the place where Google developers go to code, learn to code and test programs. And with it being built on Python, users can experience exactly what it is that they should expect once they start using the real site.

Google AdWords
Google AdWords is a great way for people to get their websites out there, through the use of advertising. Each time a person types in a certain string of keywords, or if they have history in their cookies, then they’ll come across these AdWords. The way that these AdWords are broadcasted to online web surfers is built on the foundation from Python. Python also helps clients access their AdWord accounts, so that they can tailor where they want their advertisements to go.

Beets
If you have loads of music, but some of it is uncategorized or sitting in a music player without a name or title, Beets is for you. This Google project uses Python and a music database to help arrange and organize music. The best part about Beets is that even if it doesn’t run exactly the way that you want, you can use a bit of Python knowledge to tailor it to be more specific to your desires.

Android-Scripting
Not only does Google run off Python, but Android also has its own value for the language. Whether you are someone who is just creating your own app for your phone or if you are someone who is looking to create the next app that gets downloaded multiple millions of times, you can use Python and Android-Scripting to create an app that does exactly what you want it to do.

YouTube
YouTube one just started as a video viewer on its own, but is now a billion-dollar company that is owned by Google. YouTube uses Python to let users view and upload video, share links, embed video and much more. Much like Google itself, YouTube relies heavily on Python to run seamlessly for the amount of traffic it gets daily.

Python is not your average coding language. Instead, it is a valuable and integral part of some of the biggest websites in the world, one of which is Google. And the resources listed here are just a fraction of what Google uses Python for in total.

Related:

What Are The 10 Most Famous Software Programs Written in Python?

The Future of Java and Python

Ranking Programming Languages: Which are Gaining Popularity?

Top 10 Software Skills for 2014 and Beyond

Working With Strings In Python

Working With Lists In Python

Conditional Programming In Python

Computers. They’re a part of our everyday lives. Most of us couldn’t imagine living a day without them. We use them for school, work, and fun and use them to stay connected to those we love and care about. Since the invention of the web cam, millions of us use webcams to communicate with loved-ones and business contacts far away.

Web camera use has leveled the playing field for business entrepreneurs and given teenagers a fun way to chat with friends. However, solid citizens aren’t the only ones who make use of this popular modern technology. Recently, there have been reports of criminals using a type of webcam spy hack to insert themselves unseen into the living rooms and bedrooms of millions of unsuspecting users.

The Webcam Spy Hack

The most popular way criminals gain access to your webcam is through innocent-looking emails. You may receive an e-card from someone in your contacts list. When you click on it, you’re directed to another website to view the e-card. While you’re listening to music and watching animated puppies scroll across the screen, a Trojan horse is silently installed into your computer’s hard drive.